Viva Mac

Author : Andrea Benoit
Publisher : University of Toronto Press
ISBN 13 : 1487510942
Total Pages : 313 pages
Book Rating : 4.47/5 ( download)

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Download or read book VIVA MAC written by Andrea Benoit and published by University of Toronto Press. This book was released on 2019-05-06 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first cultural history of the iconic brand M·A·C Cosmetics, VIVA M·A·C charts the evolution of M·A·C’s revolutionary corporate philanthropy around HIV/AIDS awareness. Drawing upon exclusive interviews with M·A·C co-founder Frank Toskan, key journalists, and fashion insiders, Andrea Benoit tells the fascinating story of how M·A·C's unique style of corporate social responsibility emerged from specific cultural practices, rather than being part of a strategic marketing plan. Benoit delves into the history of the M·A·C AIDS Fund and its signature VIVA GLAM fundraising lipstick, which featured drag performer RuPaul and singer k.d. lang in its first advertising campaigns. This lively chronicle reveals how M·A·C managed to not only defy the stigma associated with AIDS that alarmed many other corporations, but to engage in highly successful AIDS advocacy while maintaining its creative and fashionable authority.

Author : Joseph H. Hancock
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501300032
Total Pages : 225 pages
Book Rating : 4.35/5 ( download)

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Download or read book Brand/Story written by Joseph H. Hancock and published by Bloomsbury Publishing USA. This book was released on 2016-03-10 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand/Story: Cases and Explorations in Fashion Branding, Second Edition examines how a retailer, manufacturer, or designer label uses storytelling to grab a consumer's interest. For consumers, branding tells the story and creates the identity for a product, a person, and a company. Using 10 case studies on such notable brands as Levis and Vivienne Westwood, Brand/Story looks at what a fashion brand is about and why companies advertise the way they do. It enables the reader to think critically about branding-both the medium and the message-and not simply take advertisements and brands at face value. New to this edition: ~Features 7 new brands including LuluLemon, Warby Parker, MAC Cosmetics and Topshop/Topman ~Over 40 new color images including advertisements for Ralph Lauren, Vera Wang, and Dolce & Gabbana ~Updated interviews with industry professionals including Nancy Mair, General Merchandise Manager, Burlington Stores and Jill Walker-Roberts, President of Walker-Roberts Consulting ~New Go Outside! exercises provide readers with scenarios in which they can apply what they learn to other brands they encounter ~Chapter objectives and discussion questions allow the reader to fully engage with the content Instructor Resources: ~Instructor's Guide and Test Bank provide suggestions for planning the course and using the text in the classroom ~ PowerPoint presentations include images from the book and provide a framework for lecture and discussion

Author : Claire Kreger-Boaz
Publisher : Greenhaven Publishing LLC
ISBN 13 : 1420507001
Total Pages : 104 pages
Book Rating : 4.03/5 ( download)

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Download or read book Lady Gaga written by Claire Kreger-Boaz and published by Greenhaven Publishing LLC. This book was released on 2011-04-15 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stefani Joanne Angelina Germanotta is known to most of her fans as Lady Gaga. This singer, songwriter, actress, and dancer has become a fixture in both pop music and pop culture. Her rise to fame in the late 2000s was accompanied by elaborate outfits, a handful of popular singles, and an unforgettable stage presence. Since then Lady Gaga has become the first woman to have four albums reach number one on the billboards, making her one of the world's best-selling artists. In addition to her passion for music, Lady Gaga is also a fierce advocate for the LGBTQ community and uses her wide outreach to speak out against bullying. This compelling volume tracks Lady Gaga's rise to fame, from her childhood and early career to her provocative and popular innovations in music, fashion, performance, and advocacy.

Author : Joseph H. Hancock
Publisher : Bloomsbury Publishing
ISBN 13 : 1350135577
Total Pages : 217 pages
Book Rating : 4.74/5 ( download)

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Download or read book Fashion Brand Stories written by Joseph H. Hancock and published by Bloomsbury Publishing. This book was released on 2022-10-20 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi's®, and The Gap Inc., Fashion Brand Stories shows how fashion retailers and designers use storytelling to establish and maintain relationships with their customers. These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality. Aided by interviews with industry professionals, you'll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own thoughts on branding. This beautifully illustrated third edition covers the changing role of social media, celebrity endorsements, quality over quantity, and more ethical sourcing, manufacturing, and consumption. Instructor's resources to accompany this edition are available at bloomsbury.pub/fashion-brand-stories-3e

Author : Nicole Horning
Publisher : Greenhaven Publishing LLC
ISBN 13 : 1534568301
Total Pages : 104 pages
Book Rating : 4.03/5 ( download)

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Download or read book Lady Gaga written by Nicole Horning and published by Greenhaven Publishing LLC. This book was released on 2019-12-15 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lady Gaga is an icon to her fans, and many of them look to her for inspiration in their daily lives. How did she become such an important figure in pop culture? Readers will discover the answer to this question as they explore her life from her rise to the top of the pop charts to her leading role in the critically acclaimed film A Star Is Born. Lady Gaga's life, career, and advocacy for mental health awareness are presented to readers with the help of informative sidebars, annotated quotations, and full-color photographs of her most iconic looks.

Author : David Jones
Publisher : Pearson UK
ISBN 13 : 0273762974
Total Pages : 207 pages
Book Rating : 4.73/5 ( download)

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Download or read book Who Cares Wins written by David Jones and published by Pearson UK. This book was released on 2012-06-13 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by the CEO of Havas Worldwide, this book shows you how to use social media to engage with customers and grow your business. This isn't a book about social media and the inexorable rise of Facebook and Twitter. Nor is it a book about CSR or business doing good. Instead it's actually the first book that recognises that far from being two separate subjects, they are intrinsically interlinked. And that the most successful leaders and businesses in the future will be those who are the most socially responsible. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Author : Mara Einstein
Publisher : Univ of California Press
ISBN 13 : 0520266528
Total Pages : 240 pages
Book Rating : 4.20/5 ( download)

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Download or read book Compassion, Inc. written by Mara Einstein and published by Univ of California Press. This book was released on 2012-04-26 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pink ribbons, red dresses, and greenwashing - American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74 per cent. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No"! In "Compassion, Inc", she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to.

Author : Isoul Harris
Publisher : Omnibus Press
ISBN 13 : 0857127993
Total Pages : 192 pages
Book Rating : 4.90/5 ( download)

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Download or read book Nicki Minaj: Hip Pop Moments 4 Life written by Isoul Harris and published by Omnibus Press. This book was released on 2012-10-15 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hip Pop Moments 4 Life explores Onika Tanya Maraj's spectacular transformation from early childhood in Trinidad via her days as an unknown rapper on the New York underground scene to fully-fledged songwriter, international star and chart topper. With exhaustive research, exclusive quotes, insider information and a never-before-published interview with Nicki Minaj herself, this smart book presents every aspect of the rapper's life: the complicated relationship with her father; the real story behind her unbelievable record deal with Lil Wayne and Young Money Records; and why she has been ambiguous about her sexuality. The author explores all of this and much more in a book packed with juicy news and beautiful pictures: the ultimate guide to all things Minaj.

Author :
Publisher : J.G. Davis
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4./5 ( download)

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Download or read book Lady Gaga Empire- Lady Gaga and The Creation of Little Monsters written by and published by J.G. Davis. This book was released on with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author :
Publisher :
ISBN 13 :
Total Pages : 194 pages
Book Rating : 4./5 ( download)

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Download or read book New York Magazine written by and published by . This book was released on 1992-09-14 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.