Visual Thinking For Design

Author : Colin Ware
Publisher : Elsevier
ISBN 13 : 9780080558417
Total Pages : 256 pages
Book Rating : 4.10/5 ( download)

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Download or read book Visual Thinking written by Colin Ware and published by Elsevier. This book was released on 2010-07-27 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual Thinking brings the science of perception to the art of design. Designers increasingly need to present information in ways that aid their audience’s thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In this book, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition – extensions of the viewer’s brain in much the same way that a hammer is an extension of the user’s hand. The book includes hundreds of examples, many in the form of integrated text and full-color diagrams. Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them. Presents visual thinking as a complex process that can be supported in every stage using specific design techniques Provides practical, task-oriented information for designers and software developers charged with design responsibilities Includes hundreds of examples, many in the form of integrated text and full-color diagrams Steeped in the principles of “active vision, which views graphic designs as cognitive tools

Author : Colin Ware
Publisher : Morgan Kaufmann Pub
ISBN 13 : 9780123708960
Total Pages : 197 pages
Book Rating : 4.66/5 ( download)

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Download or read book Visual Thinking for Design written by Colin Ware and published by Morgan Kaufmann Pub. This book was released on 2008 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting visual thinking as a complex process that can be supported in every stage using specific design techniques, this text provides practical, task-oriented information for designers and software developers charged with design responsibilities.

Author : Colin Ware
Publisher : Morgan Kaufmann
ISBN 13 : 0128235683
Total Pages : 225 pages
Book Rating : 4.83/5 ( download)

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Download or read book Visual Thinking for Information Design written by Colin Ware and published by Morgan Kaufmann. This book was released on 2021-03-26 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual Thinking for Information Design, Second Edition brings the science of perception to the art of design. The book takes what we now know about perception, cognition and attention and transforms it into concrete advice that students and designers can directly apply. It demonstrates how designs can be considered as tools for cognition and extensions of the viewer’s brain in much the same way that a hammer is an extension of the user’s hand. The book includes hundreds of examples, many in the form of integrated text and full-color diagrams. Renamed from the first edition, Visual Thinking for Design, to more accurately reflect its focus on infographics, this timely revision has been updated throughout and includes more content on pattern perception, the addition of new material illustrating color assimilation, and a new chapter devoted to communicating ideas through images. Presents visual thinking as a complex process that can be supported in every stage using specific design techniques Provides practical, task-oriented information for designers and software developers charged with design responsibilities Includes hundreds of examples, many in the form of integrated text and full-color diagrams Steeped in the principles of “active vision, which views graphic designs as cognitive tools Features a new chapter titled Communicating Ideas with Images that focuses on a new emerging theory of human cognition and how that theory, which deals with the construction and refinement of predictive mental models in the mind, provides a solid foundation for reasoning about what should go into a presentation

Author : Sophie Cure
Publisher : Laurence King Publishing
ISBN 13 : 9781786273963
Total Pages : 0 pages
Book Rating : 4.69/5 ( download)

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Download or read book Graphic Design Play Book written by Sophie Cure and published by Laurence King Publishing. This book was released on 2019-06-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Truly something that's just a beautiful, slick, and very enjoyable little publication' – CreativeBoom "Graphic Design Play Book features a variety of puzzles and challenges, providing a fun and interactive way for young visual thinkers to engage with the world of graphic design" – Eye Understand how graphic design works and develop your visual sensibility through puzzles and activities! An entertaining and highly original introduction to graphic design, the Graphic Design Play Book uses puzzles and visual challenges to demonstrate how typography, signage, logo design, posters and branding work. Through a series of games and activities, including spot the difference, matching games, drawing and dot–to–dot, readers are introduced to graphic art concepts and techniques in an engaging and interactive way. Further explanation and information is provided by solution pages and a glossary, and a loose–leaf section contains stickers, die–cut templates, and coloured paper to help readers complete the activities. Illustrated with typefaces, poster design and pictograms by distinguished designers including Otl Aicher, Pierre Di Sciullo, Otto Neurath and Gerd Arntz, the book will be enjoyed both by graphic designers, and anyone interested in finding out more about visual communication. An excerpt from the book: How many ways are there of saying 'hello'? Probably a zillion. And there are surely just as many ways of writing it. In CAPITALS, and with an exclamation mark ! Or with a question mark ? Or maybe both ?! As a tiny black word in the middle of a white page; or with large, multi–coloured, dancing letters ; maybe with a simple shape or an image. Being interested in graphic design means looking at and understanding the world around us. And being aware of the multitude of signs that shape our daily life day after day and freight it with meaning – whether it's a stop sign, a cornflakes packet, a psychedelic album cover, a seductive headline on the cover of a magazine, the more subtle typography of a page in a novel, a flashing pharmacy sign or the credits of a sci–fi film. Thinking about this plethora of signs was what led us to conceive this introduction to graphic design as a collection of beacons and benchmarks – as a toolbox for exploring and learning in a simple and intuitive way through play, alone or with others, whether you're a child or an adult. These are experiments, a series of suggestions, with no right or wrong answers. The four sections of this book – typography, posters, signs, identity – are all invitations to dive in, explore and let your eyes and your hands take you on a voyage of discovery! – Sophie Cure and Aurélien Farina

Author : Robert H. McKim
Publisher : Cengage Learning
ISBN 13 :
Total Pages : 212 pages
Book Rating : 4.31/5 ( download)

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Download or read book Experiences in Visual Thinking written by Robert H. McKim and published by Cengage Learning. This book was released on 1980 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Fresh approach to engineering design, innovation challenges, and stereotypical thinking; provides alternative methods that come closer to the heart of the visual creative process.

Author : Ronald J. Kasprisin
Publisher : Van Nostrand Reinhold Company
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.16/5 ( download)

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Download or read book Visual Thinking for Architects and Designers written by Ronald J. Kasprisin and published by Van Nostrand Reinhold Company. This book was released on 1995 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kasprisin and Pettinari (Kasprisin Pettinari Design: Architects and Urban Planners, Seattle) present their concept of "visual thinking," which involves drawing three-dimensional renderings as a means to create environment-friendly architectural designs in urban areas. They take the reader through the design process: principles, elements, techniques of drawing; visualizing place as context; scaling; phasing; and how to involve the public in the design. Four detailed case studies and over 300 drawings illuminate the reality behind the theory. Annotation copyright by Book News, Inc., Portland, OR

Author : Williemien Brand
Publisher : BIS Publishers
ISBN 13 : 9789063694531
Total Pages : 376 pages
Book Rating : 4.39/5 ( download)

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Download or read book Visual Thinking written by Williemien Brand and published by BIS Publishers. This book was released on 2017-03-30 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual thinking and drawing are both becoming increasingly important in today's business settings. A picture really can tell a thousand words. Visualization is a crucial part of the journey for companies seeking to boost enterprise agility, break down silos and increase employee and customer engage­ment. Visualizing thought processes can help break down complex problems. It empowers teams and staff to build on one another's ideas, fosters collaboration, jump-starts co-creation and boosts innovation. This book will help brush aside misconceptions that may have prevented you using these techniques in your workplace. You don't need Van Gogh's artistic talent or Einstein's intelligence to harness the power of visual thinking and make your company more successful. With the right mindset and the simple skills this book provides you the skills to develop your own signature and style and start generating change by integrating visual communication into your business setting.

Author : Colin Ware
Publisher : Elsevier
ISBN 13 : 0123814642
Total Pages : 537 pages
Book Rating : 4.47/5 ( download)

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Download or read book Information Visualization written by Colin Ware and published by Elsevier. This book was released on 2013 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is a book about what the science of perception can tell us about visualization. There is a gold mine of information about how we see to be found in more than a century of work by vision researchers. The purpose of this book is to extract from that large body of research literature those design principles that apply to displaying information effectively"--

Author : Temple Grandin, Ph.D.
Publisher : Penguin
ISBN 13 : 0593418379
Total Pages : 417 pages
Book Rating : 4.76/5 ( download)

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Download or read book Visual Thinking written by Temple Grandin, Ph.D. and published by Penguin. This book was released on 2023-10-10 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: INSTANT NEW YORK TIMES BESTSELLER WINNER OF THE NAUTILUS GOLD AWARD “A powerful and provocative testament to the diverse coalition of minds we’ll need to face the mounting challenges of the twenty-first century.” —Steve Silberman “An absolute eye-opener.” —Frans de Waal A landmark book that reveals, celebrates, and advocates for the special minds and contributions of visual thinkers A quarter of a century after her memoir, Thinking in Pictures, forever changed how the world understood autism, Temple Grandin— “an anthropologist on Mars,” as Oliver Sacks dubbed her—transforms our awareness of the different ways our brains are wired. Do you have a keen sense of direction, a love of puzzles, the ability to assemble furniture without crying? You are likely a visual thinker. With her genius for demystifying science, Grandin draws on cutting-edge research to take us inside visual thinking. Visual thinkers constitute a far greater proportion of the population than previously believed, she reveals, and a more varied one, from the photo-realistic “object visualizers” like Grandin herself, with their intuitive knack for design and problem solving, to the abstract, mathematically inclined “visual spatial” thinkers who excel in pattern recognition and systemic thinking. She also makes us understand how a world increasingly geared to the verbal tends to sideline visual thinkers, screening them out at school and passing over them in the workplace. Rather than continuing to waste their singular gifts, driving a collective loss in productivity and innovation, Grandin proposes new approaches to educating, parenting, employing, and collaborating with visual thinkers. In a highly competitive world, this important book helps us see, we need every mind on board.

Author : Gavin Ambrose
Publisher : Bloomsbury Publishing
ISBN 13 : 1350040576
Total Pages : 184 pages
Book Rating : 4.71/5 ( download)

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Download or read book Design Thinking for Visual Communication written by Gavin Ambrose and published by Bloomsbury Publishing. This book was released on 2017-06-29 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more. Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity. The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used.