Value Innovation Portfolio Management

Author : Sheila Mello
Publisher : J. Ross Publishing
ISBN 13 : 9781932159578
Total Pages : 300 pages
Book Rating : 4.76/5 ( download)

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Download or read book Value Innovation Portfolio Management written by Sheila Mello and published by J. Ross Publishing. This book was released on 2006-09-15 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Value Innovation Portfolio Management' presents a pioneering new product-selection method based on high customer value, better business strategy alignment, and optical investment intensity - allowing businesses to find success more often with new products.

Author : Sheila Mello
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.06/5 ( download)

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Download or read book Value Innovation Portfolio Management written by Sheila Mello and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The quest for successful products - and a simple, predictable way to determine in advance which products will be successful - is a core concern of all companies. Most firms use financial projections to select the best portfolio of products in which to invest their limited human and capital resources and are frustrated repeatedly by under-forecast sales, lower than expected margins, and outright failures of new products. Value Innovation Portfolio Management addresses this core concern by showing you a more reliable decision-making method based on high customer value, tight business strategy alignment, and optimal investment intensity. These inputs will enable your company to invest more wisely and create more successful new products. Best-in-class companies like Motorola, DuPont, and Hewlett-Packard have used customer value in crafting winning portfolios. Supported by various case studies and examples, the authors demonstrate the significantly improved results that can be achieved from using customer value as the business driver for creating a portfolio of products. Value Innovation Portfolio Management is a must read for senior executives and anyone involved in strategic planning, portfolio management, product development, sales and marketing, and R & D. Senior executives will discover a path to achieving double-digit growth, greater market share and improved shareholder value. The managers and teams involved directly in the product development process will learn how to create a robust and thorough product definition process aligned with the portfolio management of the enterprise. Key Features Provides senior executives the means to better evaluate portfolio decisions based on the alignment of their firm's product portfolios with the company vision and strategy, and explains why senior executive direct involvement is essential for creating successful portfolios Details the deficiencies of traditional financially based approaches to product portfolio management, discusses the root causes of new product disappointments and methods for eliminating them Reveals how companies can find and exploit white space, or unfulfilled niches in the market, by shifting their focus to customer value as a top portfolio measure Explodes common conceptions of customer value and how to measure it, thus enabling linkage to lean, Six Sigma, and other process improvement programs Includes comparative case studies and examples from companies such as BASF, DuPont, IBM, C ...

Author : Sheila Mello
Publisher : J. Ross Publishing
ISBN 13 : 9781441693747
Total Pages : 297 pages
Book Rating : 4.42/5 ( download)

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Download or read book Value Innovation Portfolio Management written by Sheila Mello and published by J. Ross Publishing. This book was released on 2014-05-14 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proven approach to product portfolio management and innovation uses customer value as the key predictor of success picks up where "Blue Ocean Strategy" leaves off. It illustrates how changing the focus from financial metrics to customer value can help companies identify innovations that both delight customers and drive sustainable profitability and double-digit growth.

Author : PDC Professional Publishing
Publisher : PDC Professional Publishing
ISBN 13 : 0615382630
Total Pages : 285 pages
Book Rating : 4.30/5 ( download)

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Download or read book Customer Centric Product Definition written by PDC Professional Publishing and published by PDC Professional Publishing. This book was released on 2010-07 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Russell D. Archibald
Publisher : CRC Press
ISBN 13 : 1498751210
Total Pages : 104 pages
Book Rating : 4.16/5 ( download)

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Download or read book Leading and Managing Innovation written by Russell D. Archibald and published by CRC Press. This book was released on 2016-11-30 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary cause of many project failures is that responsible executives, because of their lack of knowledge in project management, fail to demand that their managers and staff properly utilize the well-proven best practices, processes, systems, and tools that are now available in this field. This book remedies this situation by providing executives at all levels with the understanding and knowledge needed to best take advantage of the power of effective project management and thereby lead and manage innovations within their enterprise. In Leading and Managing Innovation: What Every Executive Team Must Know about Project, Program, and Portfolio Management, Second Edition, the authors present concise descriptions of The key concepts underlying project and program management The important characteristics of projects and programs How projects and programs are best governed and managed How to determine if the desired benefits have actually been achieved The book presents a list of 31 reasonable demands that executives can and must place on their staff members to ensure excellence in the way their programs and projects are created, selected for funding, planned, and executed. Placing these demands communicates to the entire enterprise that top management understands what it takes to achieve the best performance possible and fully supports the continuous improvement needed to ensure continued success. Leading and Managing Innovation explains how to measure the project management maturity level of an enterprise, benchmark against competitors, and identify where project management improvements are required. It discusses the many ways that an enterprise can derive substantial success and competitive advantage from increasing its project management maturity level. A helpful quick reference summary of all of the book’s key information is included in the final chapter. Armed with this information, you will be well-qualified to give excellent direction to your managers and staff to ensure that your vital capability in the field of project management—and how you manage innovation—is equal to or better than that of your competitors.

Author : Robert G. Cooper
Publisher : Addison Wesley Publishing Company
ISBN 13 :
Total Pages : 262 pages
Book Rating : 4.89/5 ( download)

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Download or read book Portfolio Management For New Products written by Robert G. Cooper and published by Addison Wesley Publishing Company. This book was released on 1998-03-25 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful new approach to maximizing the value of your company's product development projects.

Author : Shan Rajegopal
Publisher : Springer
ISBN 13 : 1137023341
Total Pages : 270 pages
Book Rating : 4.46/5 ( download)

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Download or read book Portfolio Management written by Shan Rajegopal and published by Springer. This book was released on 2012-11-28 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Portfolio Management , Shan Rajegopal, a leading authority on innovation and project portfolio management, provides an integrated project portfolio management framework which links innovation, investment and implementation. A successful tried and tested method, this blueprint will be a hands-on guide for business executives.

Author : Russell D. Archibald
Publisher : CRC Press
ISBN 13 : 1351727419
Total Pages : 122 pages
Book Rating : 4.19/5 ( download)

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Download or read book Leading and Managing Innovation written by Russell D. Archibald and published by CRC Press. This book was released on 2016-11-30 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary cause of many project failures is that responsible executives, because of their lack of knowledge in project management, fail to demand that their managers and staff properly utilize the well-proven best practices, processes, systems, and tools that are now available in this field. This book remedies this situation by providing executives at all levels with the understanding and knowledge needed to best take advantage of the power of effective project management and thereby lead and manage innovations within their enterprise. In Leading and Managing Innovation: What Every Executive Team Must Know about Project, Program, and Portfolio Management, Second Edition, the authors present concise descriptions of The key concepts underlying project and program management The important characteristics of projects and programs How projects and programs are best governed and managed How to determine if the desired benefits have actually been achieved The book presents a list of 31 reasonable demands that executives can and must place on their staff members to ensure excellence in the way their programs and projects are created, selected for funding, planned, and executed. Placing these demands communicates to the entire enterprise that top management understands what it takes to achieve the best performance possible and fully supports the continuous improvement needed to ensure continued success. Leading and Managing Innovation explains how to measure the project management maturity level of an enterprise, benchmark against competitors, and identify where project management improvements are required. It discusses the many ways that an enterprise can derive substantial success and competitive advantage from increasing its project management maturity level. A helpful quick reference summary of all of the book’s key information is included in the final chapter. Armed with this information, you will be well-qualified to give excellent direction to your managers and staff to ensure that your vital capability in the field of project management—and how you manage innovation—is equal to or better than that of your competitors.

Author : Harvard Business Review
Publisher : Harvard Business Review Press
ISBN 13 : 1422189856
Total Pages : 190 pages
Book Rating : 4.56/5 ( download)

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Download or read book HBR's 10 Must Reads on Innovation (with featured article ÒThe Discipline of Innovation,Ó by Peter F. Drucker) written by Harvard Business Review and published by Harvard Business Review Press. This book was released on 2013-03-12 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW from the bestselling HBR’s 10 Must Reads series. To innovate profitably, you need more than just creativity. Do you have what it takes? If you read nothing else on inspiring and executing innovation, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively. Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth Moss Kanter provide the insights and advice you need to: • Decide which ideas are worth pursuing • Innovate through the front lines—not just from the top • Adapt innovations from the developing world to wealthier markets • Tweak new ventures along the way using discovery-driven planning • Tailor your efforts to meet customers’ most pressing needs • Avoid classic pitfalls such as stifling innovation with rigid processes Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBR’s 10 Must Reads: The Essentials HBR’s 10 Must Reads on Communication HBR’s 10 Must Reads on Collaboration HBR’s 10 Must Reads on Leadership HBR’s 10 Must Reads on Making Smart Decisions HBR’s 10 Must Reads on Managing Yourself HBR’s 10 Must Reads on Strategic Marketing HBR’s 10 Must Reads on Teams

Author : Robert G. Cooper
Publisher : Basic Books
ISBN 13 : 0465093337
Total Pages : 448 pages
Book Rating : 4.35/5 ( download)

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Download or read book Winning at New Products written by Robert G. Cooper and published by Basic Books. This book was released on 2017-09-19 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." --Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management