Value Dominant Logic

Author : Gautam Mahajan
Publisher : CRC Press
ISBN 13 : 0429627807
Total Pages : 183 pages
Book Rating : 4.04/5 ( download)

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Download or read book Value Dominant Logic written by Gautam Mahajan and published by CRC Press. This book was released on 2018-12-07 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasing disruption, diminishing returns, and demanding customers require business leaders to create more value, remain relevant, and stay ahead of competition. CEOs must evolve a "value creation" culture for the company in order to properly balance the interests of customers, employees, investors, and the marketplace. People who succeed, succeed because they create value, but they do so unconsciously. Creating value consciously makes you create more value and destroy less value. Doing something good or improving the well-being of someone creates value. You buy and re-buy a product on a value basis. Value dominant logic is relevant to all of us. Value creation is used in all fields, but is not well understood. This book takes value creation to the next level, showing how value is basic to human endeavor and is not focused on enough even when we try to create value. Most books on value creation focus on creating monetary value for companies. This book suggests that value is greatly created and enhanced by creating value for others. To create value for customers, one must first create value for the providers, including employees, suppliers, and the society at large. The goal is to improve the quality of life and well-being. This book provides ways of implementing these thoughts and educates readers about value and how to create it.

Author : Gautam Mahajan
Publisher : CRC Press
ISBN 13 : 9780367030582
Total Pages : 208 pages
Book Rating : 4.86/5 ( download)

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Download or read book Value Dominant Logic written by Gautam Mahajan and published by CRC Press. This book was released on 2018 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasing disruption, diminishing returns, and demanding customers require business leaders to create more value, remain relevant, and stay ahead of competition. CEOs must evolve a "value creation" culture for the company in order to properly balance the interests of customers, employees, investors, and the marketplace. People who succeed, succeed because they create value, but they do so unconsciously. Creating value consciously makes you create more value and destroy less value. Doing something good or improving the well-being of someone creates value. You buy and re-buy a product on a value basis. Value dominant logic is relevant to all of us. Value creation is used in all fields, but is not well understood. This book takes value creation to the next level, showing how value is basic to human endeavor and is not focused on enough even when we try to create value. Most books on value creation focus on creating monetary value for companies. This book suggests that value is greatly created and enhanced by creating value for others. To create value for customers, one must first create value for the providers, including employees, suppliers, and the society at large. The goal is to improve the quality of life and well-being. This book provides ways of implementing these thoughts and educates readers about value and how to create it.

Author : Stephen L. Vargo
Publisher : SAGE
ISBN 13 : 1526455501
Total Pages : 1237 pages
Book Rating : 4.05/5 ( download)

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Download or read book The SAGE Handbook of Service-Dominant Logic written by Stephen L. Vargo and published by SAGE. This book was released on 2018-10-08 with total page 1237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social. This timely Handbook brings together chapters written by a stellar cast of expert authors from around the globe, arranged around eleven core themes, to provide a comprehensive overview of key issues, developments, debates and potential future directions for this dynamic field of study: Part 1: Introduction and Background Part 2: Value Cocreation Part 3: Service Exchange Part 4: Service Ecosystems Part 5: Institutions and Institutional Arrangements Part 6: Resources and Resource Integration Part 7: Actors and Practices Part 8: Innovation Part 9: Midrange Theory Part 10: Selected Applications Part 11: Reflections and Prospects This Handbook is an essential reference text for scholars, students, consultants and advanced practitioners across a wide range of business & management practices and academic disciplines.

Author : Robert F. Lusch
Publisher : Routledge
ISBN 13 : 1317454642
Total Pages : 468 pages
Book Rating : 4.49/5 ( download)

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Download or read book The Service-Dominant Logic of Marketing written by Robert F. Lusch and published by Routledge. This book was released on 2014-12-18 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.

Author : Robert F. Lusch
Publisher : Cambridge University Press
ISBN 13 : 1139952021
Total Pages : 253 pages
Book Rating : 4.26/5 ( download)

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Download or read book Service-Dominant Logic written by Robert F. Lusch and published by Cambridge University Press. This book was released on 2014-01-30 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners.

Author : Gautam Mahajan
Publisher : CRC Press
ISBN 13 : 0429629443
Total Pages : 208 pages
Book Rating : 4.40/5 ( download)

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Download or read book Value Dominant Logic written by Gautam Mahajan and published by CRC Press. This book was released on 2018-12-07 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasing disruption, diminishing returns, and demanding customers require business leaders to create more value, remain relevant, and stay ahead of competition. CEOs must evolve a "value creation" culture for the company in order to properly balance the interests of customers, employees, investors, and the marketplace. People who succeed, succeed because they create value, but they do so unconsciously. Creating value consciously makes you create more value and destroy less value. Doing something good or improving the well-being of someone creates value. You buy and re-buy a product on a value basis. Value dominant logic is relevant to all of us. Value creation is used in all fields, but is not well understood. This book takes value creation to the next level, showing how value is basic to human endeavor and is not focused on enough even when we try to create value. Most books on value creation focus on creating monetary value for companies. This book suggests that value is greatly created and enhanced by creating value for others. To create value for customers, one must first create value for the providers, including employees, suppliers, and the society at large. The goal is to improve the quality of life and well-being. This book provides ways of implementing these thoughts and educates readers about value and how to create it.

Author : Eileen Bridges
Publisher : Routledge
ISBN 13 : 135124521X
Total Pages : 587 pages
Book Rating : 4.10/5 ( download)

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Download or read book The Routledge Handbook of Service Research Insights and Ideas written by Eileen Bridges and published by Routledge. This book was released on 2020-04-02 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Service Research Insights and Ideas offers authoritative coverage of current scholarship in the expanding discipline of service research. Original chapters from the world’s leading specialists in the discipline explore foundations and innovations in services, highlighting important issues relating to service providers, customers, and service design. The volume goes beyond previous publications by drawing together material from different functional areas, including marketing, human resource management, and service process design and operations. These topics are important in helping readers become knowledgeable about how different functional areas interact to create a successful customer experience. This book is ideal as a first port of call for postgraduate students desiring to get up to speed quickly in the services discipline. It is also a must-read for academics new to services who want to access cutting-edge research.

Author : Stephen L. Vargo
Publisher : Emerald Group Publishing
ISBN 13 : 1780529120
Total Pages : 249 pages
Book Rating : 4.27/5 ( download)

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Download or read book Toward a Better Understanding of the Role of Value in Markets and Marketing written by Stephen L. Vargo and published by Emerald Group Publishing. This book was released on 2012-06-08 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This special issue of the Review of Marketing Research is devoted to a better understanding of the role of value in markets and marketing.

Author : Jim Spohrer
Publisher : Springer Nature
ISBN 13 : 3030510573
Total Pages : 334 pages
Book Rating : 4.72/5 ( download)

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Download or read book Advances in the Human Side of Service Engineering written by Jim Spohrer and published by Springer Nature. This book was released on 2020-07-09 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reports on cutting-edge research and best practices in developing innovative service systems. It covers issues concerning the suitability of a given system for human use, human services, and excellent human experiences. It explores a wide range of ways in which human factors in engineering, ergonomics, human–computer interaction (HCI), cognitive engineering, and many other disciplines can contribute to the design and management of service systems. It considers aspects related to cost effectiveness, ethics, and privacy, among others, and covers applications in many areas, from healthcare to education, transportation, and the economy. Based on the AHFE 2020 Virtual Conference on the Human Side of Service Engineering, held on July 16–20, 2020, the book provides readers with a comprehensive overview of current research and future challenges in the field of service engineering, together with practical insights into the development of innovative services for various kinds of organizations.

Author : Gautam Mahajan
Publisher : Business Expert Press
ISBN 13 : 1948976854
Total Pages : 174 pages
Book Rating : 4.55/5 ( download)

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Download or read book The Value Imperative written by Gautam Mahajan and published by Business Expert Press. This book was released on 2018-11-13 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Value Imperative is about understanding and creating value to become more prosperous, otain higher levels of success as a business and as a person, and become a better executive, manager, and leader. The book describes value and its creation, a practitioner concept that encompasses all aspects of human endeavor and happiness and covers different aspects of value, and how they impact you, business, society, technology, innovation and creativity, and education. The book demonstrates how to identify where value exists, how it can be increased, how it is destroyed and dissipated, and how it can re-emerge. The author also describes the 6As required of successful executives.