Value Creation And Branding In Televisions Digital Age

Author : Timothy M. Todreas
Publisher : Praeger
ISBN 13 : 1567202721
Total Pages : 0 pages
Book Rating : 4.24/5 ( download)

DOWNLOAD NOW!

Download or read book Value Creation and Branding in Television's Digital Age written by Timothy M. Todreas and published by Praeger. This book was released on 1999-08-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An analysis of the television industry's changing profitability patterns as it enters the digital age and how networks must act to remain viable. Providing historical data, financial models and profitability trend patterns, the work aids comprehension and prediction of profits in the industry

Author : Timothy M. Todreas
Publisher : Praeger
ISBN 13 : 9781567202724
Total Pages : 236 pages
Book Rating : 4.21/5 ( download)

DOWNLOAD NOW!

Download or read book Value Creation and Branding in Television's Digital Age written by Timothy M. Todreas and published by Praeger. This book was released on 1999-08-30 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until recently, profit in the television industry went to the owners of the conduit, the distributors of content. As the industry enters the digital age, the distribution bottleneck will disappear and be replaced by the content creators themselves. This book explains patterns of profitability from the golden age of television to the emerging digital age. Television today is not just 500 channels: it is countless millions of hours of programming stored on video servers around the world. For media companies wanting to create value in this new era, including the major networks, digital branding is key. Just as consumers manage to make their way in 30 seconds through a 100-foot aisle jammed with hundreds of boxes of cereal by reaching for a box of whatever name brand product they know and love, viewers will also navigate through the vast wasteland of content by returning to their favorite digital brand. This book provides detailed historical data, financial models, and informed discussion of profitability trends in the industry. It offers a framework for understanding and predicting profitability and describes the nature of branding as it applies to the television industry. It shows how a handful of dominant brands will emerge as sought-after organizers of content. Investors, industry consultants and executives, policy makers, students and academics will all find this book fascinating and informative.

Author : Catherine Johnson
Publisher : Routledge
ISBN 13 : 1136618546
Total Pages : 227 pages
Book Rating : 4.43/5 ( download)

DOWNLOAD NOW!

Download or read book Branding Television written by Catherine Johnson and published by Routledge. This book was released on 2012-03-12 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone. This is the first book to offer a sustained critical analysis of this new cultural development. Branding Television examines the industrial, regulatory and technological changes since the 1980s in the UK and the USA that have led to the adoption of branding as broadcasters have attempted to manage the behaviour of viewers and the values associated with their channels, services and programmes in a world of increased choice and interactivity. Wide-ranging case studies drawn from commercial, public service, network and cable/satellite television (from NBC and HBO to MTV, and from BBC and Channel 4 to UKTV and Sky) analyse the role of marketing and design in branding channels and corporations, and the development of programmes as brands. Exploring both successful and controversial uses of branding, this book asks what problems there are in creating television brands and whether branding supports or undermines commercial and public service broadcasting. Branding Television extends and complicates our understanding of the changes to television over the past 30 years and of the role of branding in contemporary Western culture. It will be of particular interest to students and researchers in television studies, but also in creative industries and media and cultural studies more generally.

Author : Margherita Pagani
Publisher : IGI Global
ISBN 13 : 1931777381
Total Pages : 259 pages
Book Rating : 4.84/5 ( download)

DOWNLOAD NOW!

Download or read book Multimedia and Interactive Digital TV written by Margherita Pagani and published by IGI Global. This book was released on 2003-01-01 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Addressing the issues that managers in the multimedia industry have confronted while developing and implementing this innovative technology, this book focuses on the latest research and findings in digital television technologies. Covered are the major issues surrounding digital convergence including the digital metamarket and new digital media devices and their potential for IT convergence at the macro level. Also addressed are multimedia and interactive digital television and the economic implications of these technologies. Additionally, the managerial implications of interactive digital television are covered, including branding strategies for digital television channels and the critical role of content media management."

Author : Cory Barker
Publisher : McFarland
ISBN 13 : 0786497475
Total Pages : 257 pages
Book Rating : 4.78/5 ( download)

DOWNLOAD NOW!

Download or read book The Age of Netflix written by Cory Barker and published by McFarland. This book was released on 2017-09-05 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2016, Netflix--with an already enormous footprint in the United States--expanded its online streaming video service to 130 new countries, adding more than 12 million subscribers in nine months and bringing its total to 87 million. The effectiveness of Netflix's content management lies in its ability to appeal to a vastly disparate global viewership without a unified cache of content. Instead, the company invests in buying or developing myriad programming and uses sophisticated algorithms to "narrowcast" to micro-targeted audience groups. In this collection of new essays, contributors explore how Netflix has become a cultural institution and transformed the way we consume popular media.

Author : Albert Moran
Publisher : Intellect Books
ISBN 13 : 1841509310
Total Pages : 344 pages
Book Rating : 4.10/5 ( download)

DOWNLOAD NOW!

Download or read book Understanding the Global TV Format written by Albert Moran and published by Intellect Books. This book was released on 2006-01-01 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent years have seen an astonishing growth in the adaptation of program formats in television systems across the world. Under the new market conditions of the multi-channel cluster brought about by new technologies and increased privatization of service, the adaptation of successful and popular TV formats from one place to another is occurring on an increasingly regular basis. Hence, the remaking of different national versions of Big Brother and Pop Idol are only part of what is going on. In fact, from Chinese versions of Coronation Street and Sex and the City, Indian and Indonesian remakes of Who Wants To Be A Millionaire?, program clones of Ground Force and other make-over and renovation shows across Europe and the UK, the present is the era of the global TV format. But what exactly is a format? After all, programs have been copied and imitated since the beginnings of broadcasting. In this, the first book in the English language to systematically deal with the subject, Albert Moran and Justin Malbon provide a valuable guide to the institutional, cultural and legal dimensions of the format. Now widely referred to although equally often misunderstood, the TV format is a commodity of production, finance, distribution, broadcasting and marketing knowledges, that is facilitating the international reconfiguration of program making. Understanding the Global TV Format thus addresses the different stages and issues of the business. It tracks the steps whereby formats are devised, developed and distributed. Major companies are profiled as are the international markets and festivals at which trade occurs. However, there is also a great deal of piracy taking place so that the book is concerned with the control and regulation of format remaking. Legal protection is often both the first and last recourse of parties and the authors examine the relevance of laws relating to such matters as copyright and contract.

Author : Manuel Alvarado
Publisher : SAGE
ISBN 13 : 1473911087
Total Pages : 481 pages
Book Rating : 4.86/5 ( download)

DOWNLOAD NOW!

Download or read book The SAGE Handbook of Television Studies written by Manuel Alvarado and published by SAGE. This book was released on 2014-12-09 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Genuinely transnational in content, as sensitive to the importance of production as consumption, covering the full range of approaches from political economy to textual analysis, and written by a star-studded cast of contributors" - Emeritus Professor Graeme Turner, University of Queensland "Finally, we have before us a first rate, and wide ranging volume that reframes television studies afresh, boldly synthesising debates in the humanities, cultural studies and social sciences...This volume should be in every library and media scholar’s bookshelf." - Professor Ravi Sundaram, Centre for the Study of Developing Societies Bringing together a truly international spread of contributors from across the UK, US, South America, Mexico and Australia, this Handbook charts the field of television studies from issues of ownership and regulation through to reception and consumption. Separate chapters are dedicated to examining the roles of journalists, writers, cinematographers, producers and manufacturers in the production process, whilst others explore different formats including sport, novella and soap opera, news and current affairs, music and reality TV. The final section analyses the pivotal role played by audiences in the contexts of gender, race and class, and spans a range of topics from effects studies to audience consumption. The SAGE Handbook of Television Studies is an essential reference work for all advanced undergraduates, graduate students and academics across broadcasting, mass communication and media studies.

Author : Kapoor, Avinash
Publisher : IGI Global
ISBN 13 : 1613501722
Total Pages : 294 pages
Book Rating : 4.26/5 ( download)

DOWNLOAD NOW!

Download or read book Branding and Sustainable Competitive Advantage: Building Virtual Presence written by Kapoor, Avinash and published by IGI Global. This book was released on 2011-09-30 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful brand building helps sustain relationships with consumers, creating long-term sustainable competitive advantage and protecting businesses from market turbulence and uncertainties. Manufacturing processes can often be duplicated in ways that strongly held attitudes established in consumers’ minds cannot. Branding and Sustainable Competitive Advantage: Building Virtual Presence explores the processes involved in managing brands for long-term sustainable competitive advantage. Managers, professionals, and researchers will better understand the importance of consumers’ perceptions in brand management, gain insight into the interface of positioning and branding, learn about the management of brands over time and in digital and virtual worlds, be able to name new products and brand extensions, and discover how marketers develop and apply strategies to position their brands.

Author : Gabriele Siegert
Publisher : Springer
ISBN 13 : 3319182366
Total Pages : 405 pages
Book Rating : 4.60/5 ( download)

DOWNLOAD NOW!

Download or read book Handbook of Media Branding written by Gabriele Siegert and published by Springer. This book was released on 2015-08-07 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands. This handbook thus brings together contributions from different areas making it a valuable resource for researchers and experts from industry interested in media branding.

Author : Adam Arvidsson
Publisher : Routledge
ISBN 13 : 1134277873
Total Pages : 177 pages
Book Rating : 4.72/5 ( download)

DOWNLOAD NOW!

Download or read book Brands written by Adam Arvidsson and published by Routledge. This book was released on 2006-04-19 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands are now a dominant feature of everyday life. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.