Value Chain Marketing

Author : Stephanie Hintze
Publisher : Springer
ISBN 13 : 3319113763
Total Pages : 259 pages
Book Rating : 4.60/5 ( download)

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Download or read book Value Chain Marketing written by Stephanie Hintze and published by Springer. This book was released on 2014-12-26 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: ​Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical factors for suppliers’ marketing success, and compares the performance of VCM trials, using a multi-method design linking case study research and computational modeling.

Author : Thomas Fotiadis
Publisher : Taylor & Francis
ISBN 13 : 0429401167
Total Pages : 351 pages
Book Rating : 4.69/5 ( download)

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Download or read book Marketing and the Customer Value Chain written by Thomas Fotiadis and published by Taylor & Francis. This book was released on 2022-02-28 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company’s viability and success. This book offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections and disconnections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people, and processes. Key aspects of supply chain management are discussed in detail, including material handling, unit load, handling systems, and equipment, as well as warehousing and transportation, design, and packaging. The book then goes on to explore the marketing functions of intangible products (services), followed by a focus on B2B markets. Throughout, there is a strong emphasis on the optimization and maximization of the value chain through the development of a systems approach with a market-orientation. Pedagogy that translates theory to practice is embedded throughout, including theoretical mini-cases, chapter-by-chapter objectives, and summaries. Marketing and the Customer Value Chain will help advanced undergraduate and postgraduate students appreciate how front-end marketing can interface with the back-end operations of supply chain management.

Author : 50MINUTES,
Publisher : 50 Minutes
ISBN 13 : 2806265908
Total Pages : 54 pages
Book Rating : 4.06/5 ( download)

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Download or read book Michael Porter's Value Chain written by 50MINUTES, and published by 50 Minutes. This book was released on 2015-09-02 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand Michael Porter’s value chain in no time! Find out everything you need to know about this valuable business tool with this practical and accessible guide. The Harvard Business School professor Michael E. Porter has dedicated much of his career to studying competitive advantage. One of his best-known concepts is the value chain, which is used to deliver a product or service to the market and has three key objectives: to improve services, to reduce costs and to create value. The model can be applied to virtually any business in any sector, making it a vital tool for companies looking to make the most of their competitive advantage in an increasingly crowded market. In 50 minutes you will be able to: •Identify the nine functions that generate value within a business •Analyse your company’s activity to make the most of your competitive advantage •Find areas for improvement and take concrete steps to maximise performance ABOUT 50MINUTES.COM | MANAGEMENT AND MARKETING The Management and Marketing series from the 50Minutes collection provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications will give you elements of theory, definitions of key terms and case studies in a clear and easily digestible format, making them the ideal starting point for readers looking to develop their skills and expertise.

Author : Thales S. Teixeira
Publisher : Currency
ISBN 13 : 1524763098
Total Pages : 352 pages
Book Rating : 4.91/5 ( download)

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Download or read book Unlocking the Customer Value Chain written by Thales S. Teixeira and published by Currency. This book was released on 2019-02-19 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about it—while highlighting the specific strategies potential startups use to gain a competitive edge. There is a pattern to digital disruption in an industry, whether the disruptor is Uber, Airbnb, Dollar Shave Club, Pillpack or one of countless other startups that have stolen large portions of market share from industry leaders, often in a matter of a few years. As Teixeira makes clear, the nature of competition has fundamentally changed. Using innovative new business models, startups are stealing customers by breaking the links in how consumers discover, buy and use products and services. By decoupling the customer value chain, these startups, instead of taking on the Unilevers and Nikes, BMW’s and Sephoras of the world head on, peel away a piece of the consumer purchasing process. Birchbox offered women a new way to sample beauty products from a variety of companies from the convenience of their homes, without having to visit a store. Turo doesn't compete with GM. Instead, it offers people the benefit of driving without having to own a car themselves. Illustrated with vivid, indepth and exclusive accounts of both startups, and reigning incumbents like Best Buy and Comcast, as they struggle to respond, Unlocking the Customer Value Chain is an essential guide to demystifying how digital disruption takes place – and what companies can do to defend themselves.

Author : Michael E. Porter
Publisher : Free Press
ISBN 13 : 9780743260879
Total Pages : 592 pages
Book Rating : 4.72/5 ( download)

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Download or read book Competitive Advantage written by Michael E. Porter and published by Free Press. This book was released on 2004-01-01 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now beyond its eleventh printing and translated into twelve languages, Michael Porter’s The Competitive Advantage of Nations has changed completely our conception of how prosperity is created and sustained in the modern global economy. Porter’s groundbreaking study of international competitiveness has shaped national policy in countries around the world. It has also transformed thinking and action in states, cities, companies, and even entire regions such as Central America. Based on research in ten leading trading nations, The Competitive Advantage of Nations offers the first theory of competitiveness based on the causes of the productivity with which companies compete. Porter shows how traditional comparative advantages such as natural resources and pools of labor have been superseded as sources of prosperity, and how broad macroeconomic accounts of competitiveness are insufficient. The book introduces Porter’s “diamond,” a whole new way to understand the competitive position of a nation (or other locations) in global competition that is now an integral part of international business thinking. Porter's concept of “clusters,” or groups of interconnected firms, suppliers, related industries, and institutions that arise in particular locations, has become a new way for companies and governments to think about economies, assess the competitive advantage of locations, and set public policy. Even before publication of the book, Porter’s theory had guided national reassessments in New Zealand and elsewhere. His ideas and personal involvement have shaped strategy in countries as diverse as the Netherlands, Portugal, Taiwan, Costa Rica, and India, and regions such as Massachusetts, California, and the Basque country. Hundreds of cluster initiatives have flourished throughout the world. In an era of intensifying global competition, this pathbreaking book on the new wealth of nations has become the standard by which all future work must be measured.

Author : Qeis Kamran
Publisher : Kogan Page Publishers
ISBN 13 : 0749484438
Total Pages : 441 pages
Book Rating : 4.39/5 ( download)

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Download or read book Strategic Value Chain Management written by Qeis Kamran and published by Kogan Page Publishers. This book was released on 2020-11-03 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: A supply chain is the process of all parties involved in fulfilling a customer request, while a value chain is a set of interrelated activities a company uses to create value and a competitive advantage. In Strategic Value Chain Management the authors bring together a variety of disciplines, showing how to move from traditional supply chain management to value chain management. Research from the (ISM) International School of Management, Germany, originating from a network of companies in a range of sectors, is integrated with case studies to demonstrate particular concepts. Strategic Value Chain Management brings together theory and practice and presents tangible ways of creating competitiveness in a changing world through the use of effective models and frameworks. Challenging the traditional Porters Five Forces Model, the authors introduce the important academic disciplines of cybernetics and systems sciences as essential drivers of strategy within the supply chain, supported by case studies illustrating their implementation.

Author : J. Lindemann
Publisher : Springer
ISBN 13 : 023027501X
Total Pages : 184 pages
Book Rating : 4.10/5 ( download)

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Download or read book The Economy of Brands written by J. Lindemann and published by Springer. This book was released on 2010-05-07 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.

Author :
Publisher :
ISBN 13 : 9781949373943
Total Pages : 325 pages
Book Rating : 4.40/5 ( download)

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Download or read book Strategic Management (color) written by and published by . This book was released on 2020-08-18 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today's firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses.

Author : Sarah Faust
Publisher :
ISBN 13 : 9781536177282
Total Pages : 321 pages
Book Rating : 4.88/5 ( download)

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Download or read book Understanding Value Chains written by Sarah Faust and published by . This book was released on 2020-04-23 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Value Chains first examines the process of the institutionalization of the main theoretical foundations of the global value chain since its conception in the academic field and, subsequently, in international organizations. The authors analyse the evolution of Mode 5 services jobs and salaries in the EU, assessing whether there are signs of functional upgrading and how it affects female jobs and the gender pay gap. The coffee global value chain is broken down into five segments: primary production, processing, trade, roasting, and marketing. An investigation of 34 Indonesian provinces was conducted in an effort to reformulate the policies relating to circular sustainable reverse logistics. Four new components: vision, mission, and managerial orientation; infrastructure capabilities; human resource and organizational commitment; and regulation are used to assess the readiness of each level of government. The authors discuss how, as the UK had no trade agreement with the African, Caribbean, and Pacific countries immediately after the referendum vote, this transition period presents an excellent opportunity to negotiate a new trade agreement. Value chain analysis is used to help understand how Guyana participates in the gold value chain, and to help develop appropriate policies to address its supply-side limitations. Guinéa-Bissau's position in the cashew value chain is assessed, and recommendations to address challenges are proposed. This compilation presents the agricultural value chain framework, introducing the main ideas of the system dynamics methodology and demonstrating the application of system dynamics modeling to a real-world case.

Author : Max Mckeown
Publisher : Pearson UK
ISBN 13 : 0273757113
Total Pages : 218 pages
Book Rating : 4.15/5 ( download)

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Download or read book The Strategy Book ePub eBook written by Max Mckeown and published by Pearson UK. This book was released on 2013-07-31 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thinking strategically is what separates managers and leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies. It can be read as a whole or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use – you’ll find yourself referring back to them again and again.