Using Psychology In Business

Author : Mark Parkinson
Publisher : Gower Publishing, Ltd.
ISBN 13 : 9780566081293
Total Pages : 232 pages
Book Rating : 4.96/5 ( download)

DOWNLOAD NOW!

Download or read book Using Psychology in Business written by Mark Parkinson and published by Gower Publishing, Ltd.. This book was released on 1999 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mark Parkinson looks at an organization's most valuable resource, its people, and the approaches that can be used to maximize their performance. The topics he covers trace a path through the rapidly growing field of business psychology from recruitment, selection and psychometrics to team building, individual development and workplace counselling.

Author : Eugene F. McKenna
Publisher : Psychology Press
ISBN 13 : 9780863776670
Total Pages : 730 pages
Book Rating : 4.71/5 ( download)

DOWNLOAD NOW!

Download or read book Business Psychology and Organisational Behaviour written by Eugene F. McKenna and published by Psychology Press. This book was released on 2000 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introductory textbook about business psychology and organisational behaviour.

Author : Gad Saad
Publisher : Springer Science & Business Media
ISBN 13 : 3540927840
Total Pages : 392 pages
Book Rating : 4.46/5 ( download)

DOWNLOAD NOW!

Download or read book Evolutionary Psychology in the Business Sciences written by Gad Saad and published by Springer Science & Business Media. This book was released on 2011-07-09 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: All individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature. As such, it is surprising that so few business scholars have incorporated biological and evolutionary-informed theories within their conceptual toolboxes. This edited book addresses this lacuna by culling chapters at the intersection of the evolutionary behavioral sciences and specific business contexts including in marketing, consumer behavior, advertising, innovation and creativity, intertemporal choice, negotiations, competition and cooperation in organizational settings, sex differences in workplace patterns, executive leadership, business ethics, store design, behavioral decision making, and electronic communication. To reword the famous aphorism of T. G. Dobzhansky, nothing in business makes sense except in the light of evolution.

Author : Brian Tracy
Publisher : Thomas Nelson Inc
ISBN 13 : 0785288066
Total Pages : 240 pages
Book Rating : 4.60/5 ( download)

DOWNLOAD NOW!

Download or read book The Psychology of Selling written by Brian Tracy and published by Thomas Nelson Inc. This book was released on 2006-06-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.

Author : Pauline Grant
Publisher : John Wiley & Sons
ISBN 13 : 0470713720
Total Pages : 422 pages
Book Rating : 4.23/5 ( download)

DOWNLOAD NOW!

Download or read book Business Psychology in Practice written by Pauline Grant and published by John Wiley & Sons. This book was released on 2008-09-15 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organisations are communities. Increasingly the leaders of those communities are drawing on the services of psychologists to help them realise the potential of their “human capital”. What do these business psychologists do to assist in the identification, motivation and development of the talent that employees bring into their communities? The authors, all Principal Members of the Association of Business Psychologists, are experienced and qualified professionals who candidly share their experiences and learning derived from those experiences. They provide case studies and examples from real interventions, they ask provocative questions about conventional thinking and practice and they explain the models that help them make sense of the complex organisations in which they operate. Business Psychology in Practice takes us on an excursion behind the scenes in organisations. This book will be of interest to consultants, those who commission their services and anybody wrestling with ‘people issues’.

Author : Bernd Schmitt
Publisher : St. Martin's Press
ISBN 13 : 1137000465
Total Pages : 256 pages
Book Rating : 4.60/5 ( download)

DOWNLOAD NOW!

Download or read book Happy Customers Everywhere written by Bernd Schmitt and published by St. Martin's Press. This book was released on 2012-04-24 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School professor Bernd Schmitt offers three unique approaches any business can use to turning a casual customer into a committed fan: • The Feel-Good Method: Use the experience of pleasure and positive emotion to hook new customers, and watch those feel-good moments transform an impulsive buyer into a committed loyalist. • The Values-and-Meaning Method: Attract passionate customers by appealing to their core values, like being socially responsible, protecting the environment, or living a simple life • The Engagement Method: Get customers to notice a unique or limited offer, immerse them in the experience, and have them share it with friends and family. Schmitt shows marketers, brand managers, and entrepreneurs how to design an authentic and successful campaign that will reach, grow, and sustain a devoted base of customers.

Author : American Academy of Political and Social Science
Publisher :
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4.64/5 ( download)

DOWNLOAD NOW!

Download or read book Psychology in Business written by American Academy of Political and Social Science and published by . This book was released on 1923 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : W. W. Atkinson
Publisher : Blurb
ISBN 13 : 9781388137243
Total Pages : 166 pages
Book Rating : 4.40/5 ( download)

DOWNLOAD NOW!

Download or read book Business Psychology written by W. W. Atkinson and published by Blurb. This book was released on 2019-01-09 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until the last few years the mere mention of the word "psychology" in connection with business was apt to be greeted with a shrug of the shoulders, a significant raising of the eyebrows-and a change of the subject. Psychology was a subject that savored of the class room, or else was thought to be somehow concerned with the soul, or possibly related to the abnormal phenomena generally classified as "psychic." The average business man was apt to impatiently resent the introduction into business of class room topics, or speculation regarding the soul, or of theories and tales regarding clairvoyance, telepathy, or general "spookiness"-for these were the things included in his concept of "psychology." But a change has come to the man in business. He has heard much of late years regarding psychology in business affairs, and has read something on the subject. He understands now that psychology means "the science of the mind" and is not necessarily the same as metaphysics or "psychism." He has had brought home to him the fact that psychology plays a most important part in business, and that it is quite worth his while to acquaint himself with its fundamental principles. In fact, if he has thought sufficiently on the subject, he will have seen that the entire process of selling goods, personally, or by means of advertising or display, is essentially a mental process depending upon the state of mind induced in the purchaser, and that these states of mind are induced solely by reason of certain established principles of psychology. Whether the salesman, or advertiser, realizes this or not, he is employing psychological principles in attracting the attention, arousing the interest, creating the desire, and moving the will of the purchaser of his goods.

Author : Philip Graves
Publisher : Hachette UK
ISBN 13 : 1857889231
Total Pages : 207 pages
Book Rating : 4.39/5 ( download)

DOWNLOAD NOW!

Download or read book Consumerology, New Edition written by Philip Graves and published by Hachette UK. This book was released on 2013-01-24 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Philip Graves explores the “mind gap” between conscious and unconscious thought – and behavior

Author : James Charles Bouffard, Psy.D., Ph.D.
Publisher : Lulu.com
ISBN 13 : 055768658X
Total Pages : 54 pages
Book Rating : 4.82/5 ( download)

DOWNLOAD NOW!

Download or read book How to Use Psychology for Business Success written by James Charles Bouffard, Psy.D., Ph.D. and published by Lulu.com. This book was released on 2010-11-04 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: All human beings are born with a mind capableof some measure of success. No matter the size of the measure, anything above total failure is success! Therefore, I beseech you to banish all negative thoughts; to be replaced by a positive, success-laden attitude. And allow me, if youwill, a new twist to an old dictum: "Failures are not people who have failed at something. Failures are people who have stopped trying anything!"....How to Use Psychology for Business Success is written for the employee, the self-employed, and those wishing self-employment. Emphasis is placed on making a success of whatever your calling through positive thinking, through experience, and through the art of dealing with people toyour best advantage....Not everyone wants to be an employee; not everyonewants to be, or can be, self-employed. Nevertheless, everyone can be a success!