Using Behavioral Science In Marketing

Author : Nancy Harhut
Publisher : Kogan Page Publishers
ISBN 13 : 1398606677
Total Pages : 289 pages
Book Rating : 4.78/5 ( download)

DOWNLOAD NOW!

Download or read book Using Behavioral Science in Marketing written by Nancy Harhut and published by Kogan Page Publishers. This book was released on 2022-08-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: National Indie Excellence Awards 2023 - Marketing & Public Relations SHORTLISTED: Business Book Awards 2023 - Smart Thinking FINALIST: Next Generation Indie Book Awards 2023 - Business Increase engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and instinctive responses. Using Behavioral Science in Marketing shows how to apply behavioral science principles in key areas of marketing, including marketing communications, email, direct mail and ad campaigns, social media marketing and sales funnel conversion strategies. Highly practical and accessible, it includes case studies and examples from AT&T, Apple, Spotify and The Wall Street Journal showing how these approaches have been used in practice. Using Behavioral Science in Marketing also reveals how to increase consumer involvement and engagement, convey exclusivity and desirability, and prompt customer action and loyalty with scientifically proven principles such as autonomy bias, storytelling, and the Von Restorff effect. Featuring common mistakes to avoid and key takeaways at the end of each chapter, it's also accompanied by downloadable checklists and an interactive template to use in practice. In a highly competitive space, where even an incremental advantage can result in significant uplifts, this is a crucial resource to create stand out and successful marketing-especially for marketers in highly regulated or highly competitive environments.

Author : Phil Barden
Publisher : John Wiley & Sons
ISBN 13 : 1118345606
Total Pages : 291 pages
Book Rating : 4.03/5 ( download)

DOWNLOAD NOW!

Download or read book Decoded written by Phil Barden and published by John Wiley & Sons. This book was released on 2013-03-04 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout

Author : Will Leach
Publisher : Lioncrest Publishing
ISBN 13 : 9781544512402
Total Pages : 256 pages
Book Rating : 4.06/5 ( download)

DOWNLOAD NOW!

Download or read book Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing written by Will Leach and published by Lioncrest Publishing. This book was released on 2018-10-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your nonconscious mind will filter out more than 99 percent of marketing you

Author : Richard Shotton
Publisher : Harriman House Limited
ISBN 13 : 085719609X
Total Pages : 111 pages
Book Rating : 4.95/5 ( download)

DOWNLOAD NOW!

Download or read book The Choice Factory written by Richard Shotton and published by Harriman House Limited. This book was released on 2018-02-12 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.

Author : Nina Mažar
Publisher : University of Toronto Press
ISBN 13 : 1487527535
Total Pages : 400 pages
Book Rating : 4.32/5 ( download)

DOWNLOAD NOW!

Download or read book Behavioral Science in the Wild written by Nina Mažar and published by University of Toronto Press. This book was released on 2022-04-27 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behavioral Science in the Wild helps managers understand how best to incorporate key research findings to solve their own behavior change challenges in the real world – from lab to field. Behavioral Science in the Wild helps managers to implement research findings on behavioral change in their own workplace operations and to apply them to business or policy problems. As the second book in the Behaviourally Informed Organizations series, Behavioral Science in the Wild takes a step back to address the "why" and "how" behind the origins of behavioral insights, and how best to translate and scale behavioral science from lab-based research findings. Governments, for-profit enterprises, and welfare organizations have increasingly started relying on findings from the behavioral sciences to develop more accessible and user-friendly products, processes, and experiences for their end-users. While there is a burgeoning science that helps us to understand why people act and make the decisions that they do, and how their actions can be influenced, we still lack a precise science and strategic insights into how some key theoretical findings can be successfully translated, scaled, and applied in the field. Nina Mažar and Dilip Soman are joined by leading figures from both the academic and applied behavioral sciences to develop a nuanced framework for how managers can best translate results from pilot studies into their own organizations and behavior change challenges using behavioral science.

Author : Melina Palmer
Publisher : Mango Media Inc.
ISBN 13 : 1642505633
Total Pages : 263 pages
Book Rating : 4.34/5 ( download)

DOWNLOAD NOW!

Download or read book What Your Customer Wants and Can't Tell You written by Melina Palmer and published by Mango Media Inc.. This book was released on 2021-05-13 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do people buy? A behavioral economist explains the science of consumer behavior in “the most important business book to come out in years” (Michael F. Schein, author and columnist for Inc., Forbes, and Psychology Today). What Your Customer Wants and Can’t Tell You explains the neuroscience of consumer behavior. Learn exactly why people buy—and how to use that knowledge to improve pricing, increase sales, create better “brain-friendly” brand messaging, and be a more effective leader. Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits. Discover information and tools you can actually use to influence consumers. Go beyond data science and learn how the consumer brain works. Dramatically improve your effectiveness as a leader and marketer with: · Real-world examples that bring a concept to life and make it stick · Ideas to help you with problem solving for your business · Ways to hack your brain into coming up with innovative programs, products, and initiatives “A stand-out guide for anyone fascinated by customer behavior and the science of decision-making.” —Madeline Quinlan, cofounder of Salient Behavioral Consultants

Author : Harry L. Davis
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.04/5 ( download)

DOWNLOAD NOW!

Download or read book Behavioral and Management Science in Marketing written by Harry L. Davis and published by John Wiley & Sons. This book was released on 1978 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : David Halpern
Publisher : Random House
ISBN 13 : 0753551381
Total Pages : 432 pages
Book Rating : 4.87/5 ( download)

DOWNLOAD NOW!

Download or read book Inside the Nudge Unit written by David Halpern and published by Random House. This book was released on 2015-08-27 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a foreword by Richard Thaler, winner of the Nobel Prize in Economics! New Updated Edition, 2019. Dr David Halpern, behavioural scientist and head of the government's Behavioural Insights Team, or Nudge Unit, invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.

Author : Jennifer L. Clinehens
Publisher : Jennifer L. Clinehens
ISBN 13 :
Total Pages : 219 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!

Download or read book Choice Hacking written by Jennifer L. Clinehens and published by Jennifer L. Clinehens. This book was released on 2020-06-16 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences. Discover a framework for designing experiences that doesn't just show you what principles to apply, but introduces a new way of thinking about customer behavior. You'll finish Choice Hacking feeling confident and ready to transform your experience with science. In Choice Hacking, you'll discover: - How to make sure your customer experience is designed for what people do (not what they say they'll do) - How to increase the odds that customers will make the "right choice" in any environment - How to design user experiences that drive action and engagement - How to create retail experiences that persuade and drive brand love - How brands like Uber, Netflix, Disney, and Starbucks apply these principles in their customer and user experiences Additional resources included with the book: - Access to free video Companion Course - Access to exclusive free resources, tools, examples, and use cases online Who will benefit from reading Choice Hacking? This book was written for anyone who wants to better understand customer and user decision-making. Whether you're a consultant, strategist, digital marketer, small business owner, writer, user experience designer, student, manager, or organizational leader, you will find immediate value in Choice Hacking. About the Author Jennifer Clinehens is currently Head of Experience at a major global experience agency. She holds a Master's degree in Brand Management as well as an MBA from Emory University's Goizueta School. Ms. Clinehens has client-side and consulting experience working for brands like AT&T, McDonald's, and Adidas, and she's helped shape customer experiences across the globe. A recognized authority in marketing and customer experience, she is also the author of CX That Sings: An Introduction To Customer Journey Mapping. To learn more about this book or contact the author, please visit ChoiceHacking.com

Author : Kathleen Starr
Publisher :
ISBN 13 : 9780578547664
Total Pages : 138 pages
Book Rating : 4.6X/5 ( download)

DOWNLOAD NOW!

Download or read book Why We Resist: The Surprising Truths about Behavior Change: A Guidebook for Healthcare Communicators, Advocates and Change Agents written by Kathleen Starr and published by . This book was released on 2019-08-19 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all set healthcare intentions for ourselves. We want to do better. We want to feel better. What holds us back from succeeding? Behavioral science has uncovered a number of fundamental underlying human truths that reveal why people reject healthcare change. In this book, we teamed up a behavioral scientist and a healthcare communicator to work together to create one clear picture of what we know and how we can apply it in the everyday work of helping more people live healthier lives. Inside, you'll find nine principles of behavioral science that point to new ways to design communications, interventions and programs to help people make better, more confident decisions about their health. All while building the motivation to try and the resilience to try again when they have a setback along the way. Each principle comes with tools, examples, and new ideas to help quickly upskill you and your team on how to use what motivates people to unlock real change.