University Of Nike

Author : Joshua Hunt
Publisher : Melville House
ISBN 13 : 1612196918
Total Pages : 305 pages
Book Rating : 4.16/5 ( download)

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Download or read book University of Nike written by Joshua Hunt and published by Melville House. This book was released on 2018-10-23 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dramatic expose of how the University of Oregon sold its soul to Nike, and what that means for the future of our public institutions and our society. **A New York Post Best Book of the Year** In the mid-1990s, facing severe cuts to its public funding, the University of Oregon—like so many colleges across the country—was desperate for cash. Luckily, the Oregon Ducks’ 1995 Rose Bowl berth caught the attention of the school’s wealthiest alumnus: Nike founder Phil Knight, who was seeking new marketing angles at the collegiate level. And so the University of Nike was born: Knight has so far donated more than half a billion dollars to the school in exchange for high-visibility branding opportunities. But as journalist Joshua Hunt shows in University of Nike, Oregon has paid dearly for the veneer of financial prosperity and athletic success that has come with this brand partnering. Hunt uncovers efforts to conceal university records, buried sexual assault allegations against university athletes, and cases of corporate overreach into academics and campus life—all revealing a university being run like a business, with America’s favorite “Shoe Dog” calling the shots. Nike money has shaped everything from Pac-10 television deals to the way the game is played, from the landscape of the campus to the type of student the university hopes to attract. More alarming still, Hunt finds other schools taking a page from Oregon’s playbook. Never before have our public institutions for research and higher learning been so thoroughly and openly under the sway of private interests, and never before has the blueprint for funding American higher education been more fraught with ethical, legal, and academic dilemmas. Encompassing more than just sports and the academy, University of Nike is a riveting story of our times.

Author : Matt Hart
Publisher : HarperCollins
ISBN 13 : 0062917803
Total Pages : 432 pages
Book Rating : 4.05/5 ( download)

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Download or read book Win at All Costs written by Matt Hart and published by HarperCollins. This book was released on 2020-10-06 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: "After years of rumors and speculation, Matt Hart sets out to peel back the layers of secrecy that protected the most powerful coach in running. What he finds will leave you indignant—and wondering whether anything in the high-stakes world of Olympic sport has truly changed." —Alex Hutchinson, New York Times bestselling author of Endure Game of Shadows meets Shoe Dog in this explosive behind-the-scenes look that reveals for the first time the unsettling details of Nike's secret running program—the Nike Oregon Project. In May 2017, journalist Matt Hart received a USB drive containing a single file—a 4.7-megabyte PDF named “Tic Toc, Tic Toc. . . .” He quickly realized he was in possession of a stolen report prepared a year earlier by the United States Anti-Doping Agency (USADA) for the Texas Medical Board, part of an investigation into legendary running coach Alberto Salazar, a Houston-based endocrinologist named Dr. Jeffrey Brown, and cheating by Nike-sponsored runners, including some of the world’s best athletes. The information Hart received was part of an unfolding story of deception which began when Steve Magness, an assistant to Salazar, broke the omertà—the Mafia-like code of silence about performance-enhancing drugs among those involved—and alerted USADA. He was soon followed by Olympians Adam and Kara Goucher who risked their careers to become whistleblowers on their former Nike running family in Beaverton, Oregon. Combining sports drama and business exposé, Win at All Costs tells the full story of Nike’s running program, uncovering a corporate win-at-all-costs culture.

Author : Geoff Hollister
Publisher : Meyer & Meyer Verlag
ISBN 13 : 184126234X
Total Pages : 362 pages
Book Rating : 4.45/5 ( download)

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Download or read book Out of Nowhere written by Geoff Hollister and published by Meyer & Meyer Verlag. This book was released on 2008 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a compelling insider's account of how Nike became the world's largest sports and fitness company. It includes a dedicated mailing and e-mail campaign to targeted sports interest media & organizations. How does a young boy from a small Oregon town get swept up in the politics of his chosen sport and become an integral part of possibly the most influential sports company of all time - Nike. Nike began with a handshake and a few hundred dollars passed between Phil Knight and legendary track coach Bill Bowerman more than 35 years ago - and since then it has grown into the world's largest sports and fitness company. "Out of Nowhere" provides an unrivalled glimpse into the first 33 years of Nike - from its humble beginnings to its modern guise as a global giant - and takes readers on a rollercoaster ride through all of the company's successes and failures.

Author : Joshua Hunt
Publisher : National Geographic Books
ISBN 13 : 1612198430
Total Pages : 0 pages
Book Rating : 4.39/5 ( download)

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Download or read book The Nike Effect written by Joshua Hunt and published by National Geographic Books. This book was released on 2020-02-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A page-turner . . . as suspenseful as a late drive in the fourth quarter to win a championship.”—Los Angeles Review of Books **A New York Post Best Book of the Year** As decades of headline news stories attest, there is nothing Nike won’t do to win. Mistreating employees, eliminating competition, and secrecy are all part of the playbook. There is perhaps no clearer example of this than Nike’s ongoing experiment at the University of Oregon, where the company has donated more than half a billion dollars in exchange for high-visibility branding opportunities. But as journalist Joshua Hunt shows in this dramatic expose, Oregon has paid dearly for this highly lucrative partnership. Here, Hunt uncovers efforts to conceal university records, buried sexual assault allegations against university athletes, and cases of corporate overreach into academics and campus life—all revealing a university being run like a business, with America’s favorite “Shoe Dog” calling the shots. And it doesn’t stop there: Nike money has shaped everything from Pac 10 televsion deals to the way the college sports are played; from the landscape of Oregon’s campus to the types of research conducted there. Encompassing more than just sports and the academy, The Nike Effect, published originally in hardcover as University of Nike, is a riveting story about the future of our public institutions and our society.

Author : Aaron Frisch
Publisher : The Creative Company
ISBN 13 : 9781583416082
Total Pages : 52 pages
Book Rating : 4.80/5 ( download)

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Download or read book The Story of Nike written by Aaron Frisch and published by The Creative Company. This book was released on 2008-07 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the founding and development of the Nike company, makers of athletic shoes with the famous "swoosh" logo.

Author : Robert Goldman
Publisher : SAGE
ISBN 13 : 9780761961499
Total Pages : 214 pages
Book Rating : 4.96/5 ( download)

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Download or read book Nike Culture written by Robert Goldman and published by SAGE. This book was released on 1998-12-28 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture.

Author : Lowey Bundy Sichol
Publisher : HMH Books For Young Readers
ISBN 13 : 1328453626
Total Pages : 131 pages
Book Rating : 4.24/5 ( download)

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Download or read book From an Idea to Nike written by Lowey Bundy Sichol and published by HMH Books For Young Readers. This book was released on 2019-02 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout. Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run. Find out where the name Nike came from and how the famous swoosh became the signature logo. Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan!) Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!

Author : Howard White
Publisher : Simon and Schuster
ISBN 13 : 1439116784
Total Pages : 163 pages
Book Rating : 4.84/5 ( download)

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Download or read book Believe to Achieve written by Howard White and published by Simon and Schuster. This book was released on 2008-06-30 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sometimes we need a hand to help us get to the gifts locked inside us. Believe to Achieve is that helping hand, daring readers of all ages to reach for their most cherished dream and giving them the tools to get there. Author Howard "H" White tells us extraordinary people are simply ordinary people on fire with desire -- and he knows. As Nike, Inc.'s liaison for athletes such as Michael Jordan and Charles Barkley, "H" has had plenty of experience with superstars. But he did not start there. He has known extraordinary people his whole life, from his family and friends to his coaches and teachers. All along the way, Howard has met people who have opened his eyes to his own abilities, and he has spent his life doing the same for others. Full of behind-the-scenes moments with favorite athletes as well as funny anecdotes, Believe to Achieve is an exuberant collection of wisdom that will help you recognize the potential in yourself and see the path to success. It is a handbook for all people who have a goal they do not know how to reach or who want to help others discover their gifts. As Howard says, you can never tell what people are capable of just by looking at them -- even you.

Author : Nicholas Flokos
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 9780618002078
Total Pages : 192 pages
Book Rating : 4.73/5 ( download)

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Download or read book Nike written by Nicholas Flokos and published by Houghton Mifflin Harcourt. This book was released on 2000-02 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The folder may include clippings, announcements, small exhibition catalogs, advertisements, and other ephemeral items.

Author : Jim Kristofic
Publisher : UNM Press
ISBN 13 : 0826349471
Total Pages : 250 pages
Book Rating : 4.77/5 ( download)

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Download or read book Navajos Wear Nikes written by Jim Kristofic and published by UNM Press. This book was released on 2011 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Navajos Wear Nikes reveals the complexity of modern life on the Navajo Reservation, a world where Anglo and Navajo coexist in a tenuous truce. With tales of gangs and skinwalkers, an Indian Boy Scout troop, a fanatical Sunday school teacher, and the author's own experience of sincere friendships that lead to hozho (beautiful harmony), Kristofic's memoir is an honest portrait of an Anglo boy growing up on and growing to love the Reservation. --publisher's description.