Author : Jochen Wirtz
Publisher : Ws Professional
ISBN 13 : 9781944659097
Total Pages : 56 pages
Book Rating : 4.99/5 ( download)
Book Synopsis Understanding Service Consumers by : Jochen Wirtz
Download or read book Understanding Service Consumers written by Jochen Wirtz and published by Ws Professional. This book was released on 2017 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying and using a service? What determines their satisfaction with it after consumption? Without this understanding, no firm can hope to create and deliver services that will result in satisfied customers who will buy again. Understanding Service Consumers is the first volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.