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Author : Jeffrey Schrank
Publisher :
ISBN 13 :
Total Pages : 35 pages
Book Rating : 4.10/5 ( download)
Download or read book Understanding Mass Media written by Jeffrey Schrank and published by . This book was released on 1981 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Melvin Lawrence DeFleur
Publisher :
ISBN 13 :
Total Pages : 208 pages
Book Rating : 4.39/5 ( download)
Download or read book Theories of Mass Communication written by Melvin Lawrence DeFleur and published by . This book was released on 1970 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jeffrey Schrank
Publisher : CUP Archive
ISBN 13 :
Total Pages : 214 pages
Book Rating : 4./5 ( download)
Download or read book Understanding Mass Media written by Jeffrey Schrank and published by CUP Archive. This book was released on 1981 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: A textbook examining the importance of the mass media as means of communication and as shapers of the environment.
Author : Marshall McLuhan
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781537430058
Total Pages : 396 pages
Book Rating : 4.5X/5 ( download)
Download or read book Understanding Media written by Marshall McLuhan and published by Createspace Independent Publishing Platform. This book was released on 2016-09-04 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
Author : Melvin Lawrence DeFleur
Publisher :
ISBN 13 : 9780395297223
Total Pages : 532 pages
Book Rating : 4.22/5 ( download)
Download or read book Understanding Mass Communication written by Melvin Lawrence DeFleur and published by . This book was released on 1981 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark Palmer Hanebutt
Publisher :
ISBN 13 : 9781465280077
Total Pages : 0 pages
Book Rating : 4.73/5 ( download)
Download or read book Media Law written by Mark Palmer Hanebutt and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Law: A Guide to Understanding Mass Communication Law
Author : Anthony R. Dimaggio
Publisher : Lexington Books
ISBN 13 : 9780739119020
Total Pages : 346 pages
Book Rating : 4.28/5 ( download)
Download or read book Mass Media, Mass Propaganda written by Anthony R. Dimaggio and published by Lexington Books. This book was released on 2008 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work examines how the mainstream American media reacts to pro-war and anti-war themes throughout the 'War on Terror' in regards to the wars in Afghanistan and Iraq. Using a political economy approach, the author addresses the ways in which corporations that own media reinforce official doctrines and propaganda by contrasting the content of American media to that of other global media.
Author : Nick Stevenson
Publisher : SAGE
ISBN 13 : 1848605161
Total Pages : 273 pages
Book Rating : 4.69/5 ( download)
Download or read book Understanding Media Cultures written by Nick Stevenson and published by SAGE. This book was released on 2002-03-05 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for the First Edition: `I can′t think of a book in media studies that handles so well the diversity of perspectives and issues that Stevenson addresses. Whether reconstructing Marxism or deconstructing postmodernism, tackling the pleasures of soap opera or the repetitive structures of daily news presentation, Stevenson is always clear and insightful′ - Sociology The Second Edition of this book provides a comprehensive overview of the ways in which social theory has attempted to theorize the importance of the media in contemporary society. Now fully revised to take account of the recent theoretical developments associated with `new media′ and `information society′, as well as the audience and the public sphere, Understanding Media Cultures: - Critically examines the key social theories of mass communication - Highlights the work of individual theorists including Fiske, Williams, Hall, Habermas, Jameson, McLuhan and Baudrillard. - Covers the important traditions of media analysis from feminism, cultural studies and audience research. - Now includes a discussion of recent perspectives developed by Castells, Haraway, Virilio and Schiller. - Provides a glossary of key terms in media and social theory. Retaining all the strengths of the previous edition, Understanding Media Cultures offers a comprehensive and up-to-date overview of the field. It will be essential reading for students of social theory, media and cultural studies.
Author : Lucy Küng
Publisher : SAGE
ISBN 13 : 1446245667
Total Pages : 202 pages
Book Rating : 4.68/5 ( download)
Download or read book The Internet and the Mass Media written by Lucy Küng and published by SAGE. This book was released on 2008-05-14 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book analyses issues of the internet and mass media in a rapidly changing environment. It covers a wide range of fundamentals which will be in effect for a longer time, and reflects the benefits of international and interdisciplinary collaboration." - Heinz-Werner Nienstedt, President, European Media Management Education Association "This excellent book will be of great use to researchers, teachers and students interested in the relationship between the Internet and the mass media and it offers an invaluable contribution to the literature. The overall picture that emerges from this book is one that is very balanced, stressing both the radical potential of the internet and the ways in which the various media sectors have experienced the impact differently." - Colin Sparks, University of Westminster What impact has the Internet really had on the media industries? What new regulatory policies and business models are driven by the Internet? And what are the effects of the Internet on how we produce, access and consume music, film, television and other media content? After an initial flurry of analysis and prediction of the future of the dot com boom, this is the first book to review the developments of the first Internet era and investigate its actual outcomes. Bringing together sophisticated analyses from leading scholars in the field, The Internet and the Mass Media explores the far-reaching implications of the Internet from economic, regulatory, strategic and organizational perspectives. This cross-disciplinary, international view is essential for a rich, nuanced understanding of the many technological, economic, and social changes the Internet has brought to the way we live and work.
Author : Elizabeth M. Perse
Publisher : Routledge
ISBN 13 : 1136992367
Total Pages : 341 pages
Book Rating : 4.60/5 ( download)
Download or read book Media Effects and Society written by Elizabeth M. Perse and published by Routledge. This book was released on 2016-08-05 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grounded in theoretical principle, Media Effects and Society help students make the connection between mass media and the impact it has on society as a whole. The text also explores how the relationship individuals have with media is created, therefore helping them alleviate its harmful effects and enhance the positive ones. The range of media effects addressed herein includes news diffusion, learning from the mass media, socialization of children and adolescents, influences on public opinion and voting, and violent and sexually explicit media content. The text examines relevant research done in these areas and discusses it in a thorough and accessible manner. It also presents a variety of theoretical approaches to understanding media effects, including psychological and content-based theories. In addition, it demonstrates how theories can guide future research into the effects of newer mass communication technologies. The second edition includes a new chapter on effects of entertainment, as well as text boxes with examples for each chapter, discussion of new technology effects integrated throughout the chapters, expanded pedagogy, and updates to the theory and research in the text. These features enhance the already in-depth analysis Media Effects and Society provides.
