Author : Nikolina Koporcic
Publisher : Emerald Group Publishing
ISBN 13 : 1789739772
Total Pages : 176 pages
Book Rating : 4.70/5 ( download)
Book Synopsis Understanding Interactive Network Branding in SME Firms by : Nikolina Koporcic
Download or read book Understanding Interactive Network Branding in SME Firms written by Nikolina Koporcic and published by Emerald Group Publishing. This book was released on 2019-11-12 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs).