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Author : Jan Callebaut
Publisher : Maklu
ISBN 13 : 9789044110876
Total Pages : 198 pages
Book Rating : 4.7X/5 ( download)
Download or read book Understanding Chinese Consumers written by Jan Callebaut and published by Maklu. This book was released on 2000 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Savio Chan
Publisher : John Wiley & Sons
ISBN 13 : 1118905903
Total Pages : 245 pages
Book Rating : 4.06/5 ( download)
Download or read book China's Super Consumers written by Savio Chan and published by John Wiley & Sons. This book was released on 2014-09-03 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chinese Consumers are Changing The World – Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market. A hands-on resource for succeeding in the Chinese marketplace Filled with real-world stories of companies who have made an impact in China Discover what the Chinese consumer wants and how to deliver the goods Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.
Author : Heidi Schultz
Publisher :
ISBN 13 : 9780984875610
Total Pages : 324 pages
Book Rating : 4.11/5 ( download)
Download or read book Understanding China's Digital Generation written by Heidi Schultz and published by . This book was released on 2013-01-01 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Marketer's Guide to Understanding China's Digital Generation China's Digital Generation is driving the country's rapidly growing consumer economy. These savvy young consumers are a powerful force, shaping China's markets now and for years to come. Drawing on the massive ProsperChina Quarterly Survey, this book presents a clear, practical view of how this generation acts, shops, and plans for the future. Ample comparisons are made between Chinese and U.S. consumers, providing useful cultural and behavioral benchmarks for marketers of consumer products and services. A must-read for global leaders developing, refining and implementing marketing and communication programs in the world's most challenging and complicated market.
Author : Lisa Bouam
Publisher : GRIN Verlag
ISBN 13 : 3656677956
Total Pages : 18 pages
Book Rating : 4.56/5 ( download)
Download or read book Chinese consumers ́s behaviours. The Chinese market, retail strategies and consumer groups written by Lisa Bouam and published by GRIN Verlag. This book was released on 2014-06-24 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: China ́s reform and open up policy initiated in 1978 has contributed to expanding its economy. From 1989 until 2013, China GDP Annual Growth Rate averaged 9.2%. While Europe and the US are facing a decrease of their inhabitant’s ́purchasing power, China ́s growth has led to the apparition of a significant middle class which is getting richer and buys more than its elders. China represents a huge potential for multinationals companies that have been trying to break into this market. Thus, understanding Chinese consumer ́s behaviours has become essential to the establishment of a successful marketing strategy. However, China as a country is also very diverse. A simple look at the administrative organization of the mainland part divided into five levels (municipalities, provincial capitals, prefectures, counties and county cities) reveals a significant segmentation which is even broader as soon as you leave the cost to go through the lands. What retail markets and channels should companies choose in order to target those markets? Besides, as China had to face significant economic and political changes over the past few years, Chinese consumers ́ shopping habits have been evolving dramatically. As a result, categorizing Chinese consumers can be very challenging since several factors such as age, localisation (rural/town) or revenue influence greatly Chinese’s consumers habits. In this essay, we will choose to distinguish Chinese consumers revenue wise: affluent, mainstream/aspirants, value, poor according to the categories that have been mentioned in McKinsey Study “Meet the Chinese consumer of 2020”. What will China consumers buy next? First, we will analyze the global trends of an evolving Chinese market. Secondly, we will explain why companies‘retail strategies should adapt to regional differences within the country (City/Rural towns, Cost/Inside, Different provinces).Thirdly, we will try to understand better Chinese consumer’s mindset by categorizing relevant consumers groups. Also, we will focus on Chinese consumer ́s specificities compared to their westernized counterparts in terms of brand loyalty and perception.
Author : Ashok Sethi
Publisher : Springer
ISBN 13 : 9811089922
Total Pages : 235 pages
Book Rating : 4.23/5 ( download)
Download or read book Chinese Consumers written by Ashok Sethi and published by Springer. This book was released on 2018-08-07 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author’s first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.
Author : David K. Tse
Publisher :
ISBN 13 :
Total Pages : 23 pages
Book Rating : 4.49/5 ( download)
Download or read book Understanding Chinese People as Consumers written by David K. Tse and published by . This book was released on 1994 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tom Doctoroff
Publisher : Macmillan
ISBN 13 : 1137000546
Total Pages : 273 pages
Book Rating : 4.45/5 ( download)
Download or read book What Chinese Want written by Tom Doctoroff and published by Macmillan. This book was released on 2012-05-22 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Chinese Want provides a sweeping look at contemporary Chinese consumer behavior, how its cultural influences separate it from the West, and how marketers and businesses can harness the natural strengths of this age-old civilization to succeed there. Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery - or, at best, a baffling set of seeming contradictions - to Westerners who expect the rising Chinese consumer to resemble themselves. Here, Tom Doctoroff, the guiding force of advertising giant J. Walter Thompson's (JWT) China operations, marshals his 20 years of experience navigating this fascinating intersection of commerce and culture to explain the mysteries of China. He explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their implications for businesspeople, marketers, and entrepreneurs - or anyone else who wants to know what makes the Chinese tick. Dismantling common misconceptions, Doctoroff provides the context Westerners need to understand the distinctive worldview that drives Chinese businesses and consumers, including: - Why family and social stability take precedence over individual self-expression and the consequences for education, innovation, and growth; - Their fundamentally different understanding of morality, and why Chinese tolerate human rights abuses, rampant piracy, and endemic government corruption; and - The long and storied past that still drives decision making at corporate, local, and national levels. Change is coming fast and furious in China, challenging not only how the Western world sees the Chinese but how they see themselves. From the new generation's embrace of Christmas to the middle-class fixation with luxury brands; from the exploding senior demographic to what the Internet means for the government's hold on power, Doctoroff pulls back the curtain to reveal a complex and nuanced picture of a fascinating people whose lives are becoming ever more entwined with our own.
Author : Thomas Orlik
Publisher : Pearson Education
ISBN 13 : 0132620219
Total Pages : 267 pages
Book Rating : 4.15/5 ( download)
Download or read book Understanding China's Economic Indicators written by Thomas Orlik and published by Pearson Education. This book was released on 2011-07-07 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Understanding China’s Economic Indicators, leading economist and Wall Street Journal columnist Thomas M. Orlik introduces 35 of China's most significant economic statistics. Orlik explains why each indicator matters, how it is collected and computed, and its impact on equity, commodity, and currency markets. As China has emerged as a central player in the global economy, more and more investors are seeking profitable opportunities there. To choose the right investments, it's crucial to understand China's economic environment–and that means finding, interpreting, and utilizing China's growing base of economic indicators. Orlik helps investors make sense of data on everything from Chinese GDP growth to inflation, unemployment, bond yields, electricity production, and aircraft passenger numbers. He draws on the best information supplied by the Chinese government's statistical agency, ministries, and industry associations, as well as private sources. Each indicator is clearly described, along with a practical discussion of its implications for investors.
Author : Cynthia Chan
Publisher : Pearson Education
ISBN 13 : 013279814X
Total Pages : 210 pages
Book Rating : 4.43/5 ( download)
Download or read book China's New Culture of Cool written by Cynthia Chan and published by Pearson Education. This book was released on 2006-08-18 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: When China opened its borders to travelers and its economy to international trade, businesses all over the world took note. With well over one billion people, it represented a huge potential marketplace for goods and services. Huge as it is, however, China is not a monolithic culture. Though deeply rooted in native traditions, its contemporary marketplace is eclectic, combining Chinese regional styles with elements borrowed from foreign cultures. Most of all, it is evolving at a remarkable pace. To succeed in that dynamic emerging market, smart businesses need to understand its driving influences—especially its urban youth. Authors Lianne Yu, Cynthia Chan, and Christopher Ireland bring their collective experience and perspective to this thoughtful, beautifully illustrated analysis of the world’s fastest-growing market. Focusing on four fundamental aspects of the consumer Chinese lifestyle—food, style, home life, and mobility—they show how Chinese culture is speedily developing into a radically new form. Anyone who is interested in expanding his or her business in China should not miss this analysis.
Author :
Publisher :
ISBN 13 :
Total Pages : 198 pages
Book Rating : 4.65/5 ( download)
Download or read book Understanding Chinese Consumers' Perceptions of E-Service Quality written by and published by . This book was released on 2014 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:
