Uncoding The Digital

Author : D. Savat
Publisher : Palgrave Macmillan
ISBN 13 : 9780230278158
Total Pages : 246 pages
Book Rating : 4.59/5 ( download)

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Download or read book Uncoding the Digital written by D. Savat and published by Palgrave Macmillan. This book was released on 2012-11-27 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital media are having an enormous impact on the world. From the seemingly mundane, like playing World of Warcraft, to posting a message on Twitter or Facebook, to the operation of financial markets, to transformations in science and the economy - digital media continue to revolutionize how people live their daily life. This book challenges how we understand our relationship with our digital machines, and shows how they open up a new capacity for action in the world. A capacity for action that we should no longer simply think of in terms of movement and force, but also in terms of flow and viscosity. A capacity for action that produces a politics of fluids, and finds its expression not only in new forms of social control, but also in a renewed ability for people to engage with the world and each other.

Author : D. Savat
Publisher : Springer
ISBN 13 : 1137025018
Total Pages : 246 pages
Book Rating : 4.12/5 ( download)

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Download or read book Uncoding the Digital written by D. Savat and published by Springer. This book was released on 2012-11-27 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital media are having an enormous impact on the world. From the seemingly mundane, like playing World of Warcraft, to posting a message on Twitter or Facebook, to the operation of financial markets, to transformations in science and the economy - digital media continue to revolutionize how people live their daily life. This book challenges how we understand our relationship with our digital machines, and shows how they open up a new capacity for action in the world. A capacity for action that we should no longer simply think of in terms of movement and force, but also in terms of flow and viscosity. A capacity for action that produces a politics of fluids, and finds its expression not only in new forms of social control, but also in a renewed ability for people to engage with the world and each other.

Author : Vikas Chawla, David Appasamy, Nandita Raman
Publisher : Notion Press
ISBN 13 : 1638325030
Total Pages : 204 pages
Book Rating : 4.31/5 ( download)

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Download or read book Decoding the Digital Jungle written by Vikas Chawla, David Appasamy, Nandita Raman and published by Notion Press. This book was released on 2021-04-07 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much like the annual spectacle of millions of wildebeest and zebras migrating from the parched savannahs, humankind too witnessed an even greater migration over the last two decades where 4.5 billion people ‘migrated’ to the internet. Over the last few years, this migration has led to a phenomenal growth of digital marketing. While digital as a medium has evolved tremendously, brands are still looking at how they can decode the digital jungle. This book juxtaposes modern marketing concepts with the wilderness. It explores the impending questions of every brand campaign - Why?". Why does your product or service even exist? Why should anyone buy it? Why should they choose you over your competitors? It is also packed with case studies and infallible insights on the art of storytelling on new platforms, leveraging a brand’s online assets to enhance customer experience and identifying proven strategies to boost online sales. Right from establishing your brand to going that extra mile to convert the leads into loyal customers, and driving ROI, Decoding the Digital Jungle takes the readers on a safari of marketing concepts transitioning from the traditional to the digital age.

Author : Stephanie A. Martin
Publisher : University of Alabama Press
ISBN 13 : 0817320849
Total Pages : 281 pages
Book Rating : 4.43/5 ( download)

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Download or read book Decoding the Digital Church written by Stephanie A. Martin and published by University of Alabama Press. This book was released on 2021-05-18 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: A nuanced look at the rhetorical narratives used by conservative Republicans and evangelicals to make both personal and political choices As a political constituency, white conservative evangelicals are generally portrayed as easy to dupe, disposed to vote against their own interests, and prone to intolerance and knee-jerk reactions. In Decoding the Digital Church: Evangelical Storytelling and the Election of Donald J. Trump, Stephanie A. Martin challenges this assumption and moves beyond these overused stereotypes to develop a refined explanation for this constituency’s voting behavior. This volume offers a fresh perspective on the study of religion and politics and stems from the author’s personal interest in the ways her experiences with believers differ from how scholars often frame this group’s rationale and behaviors. To address this disparity, Martin examines sermons, drawing on her expertise in rhetoric and communication studies with the benefits of ethnographic research in an innovative hybrid approach she terms a “digital rhetorical ethnography.” Martin’s thorough research surveys more than 150 online sermons from America’s largest evangelical megachurches in 37 different states. Through listening closely to the words of the pastors who lead these conservative congregations, Martin describes a gentler discourse less obsessed with issues like abortion or marriage equality than stereotypes of evangelicals might suggest. Instead, the politicaleconomic sermons and stories from pastors encourage true believers to remember the exceptional nature of the nation’s founding while also deemphasizing how much American citizenship really means. Martin grapples with and pays serious, scholarly attention to a seeming contradiction: while the large majority of white conservative evangelicals voted in 2016 for Donald J. Trump, Martin shows that many of their pastors were deeply concerned about the candidate, the divisive nature of the campaign, and the potential effect of the race on their congregants’ devotion to democratic process itself. In-depth chapters provide a fuller analysis of our current political climate, recapping previous scholarship on the history of this growing divide and establishing the groundwork to set up the dissonance between the political commitments of evangelicals and their faith that the rhetorical ethnography addresses.

Author : Somdutta Singh
Publisher : Notion Press
ISBN 13 : 1647339316
Total Pages : 355 pages
Book Rating : 4.19/5 ( download)

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Download or read book Decoding Digital written by Somdutta Singh and published by Notion Press. This book was released on 2019-12-12 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book entails a detailed analysis of digital sciences, it’s impact on marketing and serves as a manual, a text for students, businesses and the common man. As the title suggests, it explores the technical aspects of digital marketing - from SEO to Social Media; Analytics to Adwords; Legal Compliance to Lead Generation and much more. In short, the book makes for both an informative and interesting read, providing you with answers to burning questions about digital media. The book presents a knowledge-drives-strategy-drives-results approach. Blending analytical skills with strategic approach, Decoding Digital is at once, comprehensive and intricate. It is an effort to understand the correlation between the macro and micro of digital marketing. For example, if you are looking at the first step of the marketing strategy for a product, you can make an informed decision by leveraging comparative studies backed by citations of detailed case studies. Further, the reader can gain insights into how design, Facebook, PR and other aspects are interwoven and influence one another.

Author : David Appasamy
Publisher :
ISBN 13 : 9781638325024
Total Pages : 190 pages
Book Rating : 4.22/5 ( download)

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Download or read book Decoding the Digital Jungle written by David Appasamy and published by . This book was released on 2021-03-30 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much like the annual spectacle of millions of wildebeest and zebras migrating from the parched savannahs, humankind too witnessed an even greater migration over the last two decades where 4.5 billion people 'migrated' to the internet. Over the last few years, this migration has led to a phenomenal growth of digital marketing. While digital as a medium has evolved tremendously, brands are still looking at how they can decode the digital jungle. This book juxtaposes modern marketing concepts with the wilderness. It explores the impending questions of every brand campaign - Why?". Why does your product or service even exist? Why should anyone buy it? Why should they choose you over your competitors? It is also packed with case studies and infallible insights on the art of storytelling on new platforms, leveraging a brand's online assets to enhance customer experience and identifying proven strategies to boost online sales. Right from establishing your brand to going that extra mile to convert the leads into loyal customers, and driving ROI, Decoding the Digital Jungle takes the readers on a safari of marketing concepts transitioning from the traditional to the digital age.

Author : Feng Wu
Publisher : CRC Press
ISBN 13 : 100040868X
Total Pages : 349 pages
Book Rating : 4.83/5 ( download)

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Download or read book Uncoded Multimedia Transmission written by Feng Wu and published by CRC Press. This book was released on 2021-07-18 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: An uncoded multimedia transmission (UMT) system is one that skips quantization and entropy coding in compression and all subsequent binary operations, including channel coding and bit-to-symbol mapping of modulation. By directly transmitting non-binary symbols with amplitude modulation, the uncoded system avoids the annoying cliff effect observed in the coded transmission system. This advantage makes uncoded transmission more suited to both unicast in varying channel conditions and multicast to heterogeneous users. Particularly, in the first part of Uncoded Multimedia Transmission, we consider how to improve the efficiency of uncoded transmission and make it on par with coded transmission. We then address issues and challenges regarding how to better utilize temporal and spatial correlation of images and video in the uncoded transmission, to achieve the optimal transmission performance. Next, we investigate the resource allocation problem for uncoded transmission, including subchannel, bandwidth and power allocation. By properly allocating these resources, uncoded transmission can achieve higher efficiency and more robust performance. Subsequently, we consider the image and video delivery in MIMO broadcasting networks with diverse channel quality and varying numbers of antennas across receivers. Finally, we investigate the cases where uncoded transmission can be used in conjunction with digital transmission for a balanced efficiency and adaptation capability. This book is the very first monograph in the general area of uncoded multimedia transmission written in a self-contained format. It addresses both the fundamentals and the applications of uncoded transmission. It gives a systematic introduction to the fundamental theory and concepts in this field, and at the same time, also presents specific applications that reveal the great potential and impacts for the technologies generated from the research in this field. By concentrating several important studies and developments currently taking place in the field of uncoded transmission in a single source, this book can reduce the time and cost required to learn and improve skills and knowledge in the field. The authors have been actively working in this field for years, and this book is the final essence of their years of long research in this field. The book may be used as a collection of research notes for researchers in this field, a reference book for practitioners or engineers, as well as a textbook for a graduate advanced seminar in this field or any related fields. The references collected in this book may be used as further reading lists or references for the readers.

Author : United States. Patent and Trademark Office
Publisher :
ISBN 13 :
Total Pages : 1332 pages
Book Rating : 4.26/5 ( download)

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Download or read book Official Gazette of the United States Patent and Trademark Office written by United States. Patent and Trademark Office and published by . This book was released on 2002 with total page 1332 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Stephanie Ricker Schulte
Publisher : NYU Press
ISBN 13 : 0814708668
Total Pages : 274 pages
Book Rating : 4.68/5 ( download)

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Download or read book Cached written by Stephanie Ricker Schulte and published by NYU Press. This book was released on 2013-03-18 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This is the most culturally sophisticated history of the Internet yet written. We can’t make sense of what the Internet means in our lives without reading Schulte’s elegant account of what the Internet has meant at various points in the past 30 years.”—Siva Vaidhyanathan, Chair of the Department of Media Studies at The University of Virginia In the 1980s and 1990s, the internet became a major player in the global economy and a revolutionary component of everyday life for much of the United States and the world. It offered users new ways to relate to one another, to share their lives, and to spend their time—shopping, working, learning, and even taking political or social action. Policymakers and news media attempted—and often struggled—to make sense of the emergence and expansion of this new technology. They imagined the internet in conflicting terms: as a toy for teenagers, a national security threat, a new democratic frontier, an information superhighway, a virtual reality, and a framework for promoting globalization and revolution. Schulte maintains that contested concepts had material consequences and helped shape not just our sense of the internet, but the development of the technology itself. Cached focuses on how people imagine and relate to technology, delving into the political and cultural debates that produced the internet as a core technology able to revise economics, politics, and culture, as well as to alter lived experience. Schulte illustrates the conflicting and indirect ways in which culture and policy combined to produce this transformative technology. Stephanie Ricker Schulte is an Assistant Professor of Communication at the University of Arkansas. In the Critical Cultural Communication series

Author : K.V.K.K. Prasad
Publisher : Dreamtech Press
ISBN 13 : 9788177223620
Total Pages : 776 pages
Book Rating : 4.23/5 ( download)

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Download or read book Principles Of Digital Communication System & Computer Network written by K.V.K.K. Prasad and published by Dreamtech Press. This book was released on 2003-07-17 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Comprehensive coverage of Digital communication, Data Communication Protocols and Mobile ComputingCovers:" Multiplexing & Multiple accesses" Radio Communications- Terrestrial & Satellite" Error Detection & Correction" ISO/ OSI Protocol Architecture" Wired Internet DNS, RADIUS, Firewalls, VPN" Cellular Mobile Communication" GPS, CTI, Wireless Internet" Multimedia Communication over IP Networks