Typography Now

Author : Sendpoints Publishing Co. Ltd.
Publisher : Sendpoints
ISBN 13 : 9789887928393
Total Pages : 0 pages
Book Rating : 4.99/5 ( download)

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Download or read book TYPOGRAPHY NOW - written by Sendpoints Publishing Co. Ltd. and published by Sendpoints. This book was released on 2020-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Typography Now guides readers through everything they need to know to understand, create, and use Latin, Chinese, and Japanese typefaces in an increasingly interrelated world. The fundamentals, including typographic terms, character structures, style classifications, size, weight, text families, and more will provide readers with prerequisite knowledge to understand and identify different types. Typography Now introduces readers to esteemed type foundries and their design processes and techniques to demonstrate how type is created. The coverage of layout rules will help readers grasp how to effectively design with text on the page as well as combine text with mixed scripts (Chinese, Japanese, and Roman). In addition you will find some of the best examples of typographic choices, as well as talks with experts at type foundries about the present and future of type, and demonstrations of some of the hottest new typefaces." -- publisher website.

Author : Rob Carter
Publisher : Wiley
ISBN 13 : 9780471285625
Total Pages : 0 pages
Book Rating : 4.25/5 ( download)

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Download or read book American Typography Today written by Rob Carter and published by Wiley. This book was released on 1993-02-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Fred Smeijers
Publisher : Hyphen Press
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.57/5 ( download)

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Download or read book Type Now written by Fred Smeijers and published by Hyphen Press. This book was released on 2003 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In the mid-1980s - with the widespread adoption of the personal computer and small laser printers, with the introduction of cheap software packages for making pages and typefaces - a revolution in typography was set in train. Among several unforeseen consequences was an overthrow of the old way of making typefaces: the initiative passed from the old industrially-based companies to small, often one- or two-person outfits. Now we are far enough into this new era to begin to make an assessment." "The first part of this book is a personal statement. Fred Smeijers considers the gains and also the illusions and pitfalls of technical advance. Bringing a deep historical awareness to bear on the topic, he puts this brief recent phase into perspective. Along the way are sharp remarks on the place of the designer in the social world, on the question of copying and copyright. This realistic view brings high-flown pretensions down to earth, yet puts forward a more solid and enduring vision. Smeijers ends this modest manifesto with a new code of conduct for designers." "The second part of the book presents Smeijers's own work as a type designer and graphic designer, over twenty years. It shows all his types and fonts, including several that have until now been hidden from public view, and includes the designer's own narrative of his work so far." "The book has been made in connection with the award to Fred Smeijers of the Gorrit Noordzij Prize, in recognition of his contribution as a designer, teacher, and writer." --Book Jacket.

Author : Simon Garfield
Publisher : Penguin
ISBN 13 : 1101577819
Total Pages : 388 pages
Book Rating : 4.13/5 ( download)

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Download or read book Just My Type written by Simon Garfield and published by Penguin. This book was released on 2011-09-01 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you? Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)? Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.

Author : Edward Booth-Clibborn
Publisher : Booth-Clibborn
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.43/5 ( download)

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Download or read book Typography Now Two written by Edward Booth-Clibborn and published by Booth-Clibborn. This book was released on 2000-09 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This follow-up to Typography Now: The Next Wave updates the story of typography, focusing on the most innovative designers and projects in print, advertising and the moving image.

Author : Herbert Spencer
Publisher : MIT Press (MA)
ISBN 13 : 9780262690812
Total Pages : 160 pages
Book Rating : 4.10/5 ( download)

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Download or read book Pioneers of Modern Typography written by Herbert Spencer and published by MIT Press (MA). This book was released on 1983-01 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since it was first published in 1969, it has served as the standard guide to the impact of twentieth century avant-garde movements on graphic design and typography.

Author : Rick Poynor
Publisher : Booth-Clibborn
ISBN 13 : 9781873968420
Total Pages : 256 pages
Book Rating : 4.26/5 ( download)

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Download or read book Typography Now written by Rick Poynor and published by Booth-Clibborn. This book was released on 2000-10-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Guide to the new experimental typography"--Back cover.

Author : Roger Fawcett-Tang
Publisher : Laurence King Publishing
ISBN 13 : 9781856694681
Total Pages : 202 pages
Book Rating : 4.82/5 ( download)

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Download or read book New Typographic Design written by Roger Fawcett-Tang and published by Laurence King Publishing. This book was released on 2007 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: A visual guide to the best in contemporary typographic design, this book features examples and usages of modern typography from around the world.

Author : Robin Kinross
Publisher : Hyphen Press
ISBN 13 :
Total Pages : 286 pages
Book Rating : 4.19/5 ( download)

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Download or read book Modern Typography written by Robin Kinross and published by Hyphen Press. This book was released on 2004 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern Typography, 2nd Edition is a completely updated and revised edition of Robin Kinross's classic survey of European and North American typography since 1700, first published in 1992. In addition to numerous new illustrations and revised text, Modern Typography has been re-scaled to a new, convenient pocket format. Kinross's overview breaks ground by focusing on the history of typography as an intricate web of social, technical, and material processes, rather than a parade of typeface styles. Eye magazine calls Modern Typography the book that tells "how modern typography got to be the way it is." Together, Kinross's clear, concise writing combined with his extensive knowledge of the history of typography create a gold standard for how design history ought to be written.

Author : Rudy VanderLans
Publisher : Gingko Press Editions
ISBN 13 : 9781584236207
Total Pages : 0 pages
Book Rating : 4.05/5 ( download)

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Download or read book Emigre Fonts written by Rudy VanderLans and published by Gingko Press Editions. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1985, Berkeley-based graphic design company Emigre, the publisher of the legendary design magazine of the same name, launched one of the first independent digital type foundries to explore the new design possibilities offered by the MacIntosh computer. To announce each of their new typeface releases, Emigre published small booklets displaying the virtues of the fonts and revealing the processes used to design them. By creating specific contexts, many of these so called "type specimens" went beyond being simple sales tools. In fact the Emigre booklets were meant to be enjoyed as much for the typefaces as for their esoteric content.