Turn Your Fandom Into Cash

Author : Carol Pinchefsky
Publisher : Red Wheel/Weiser
ISBN 13 : 1632657392
Total Pages : 226 pages
Book Rating : 4.98/5 ( download)

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Download or read book Turn Your Fandom Into Cash written by Carol Pinchefsky and published by Red Wheel/Weiser. This book was released on 2022-03-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This geeky guide (by an avowed geek) shows you the ins-and-outs of making money involved in the worlds you love to immerse yourself in or one you want to create. Turn Your Fandom Into Cash teaches fans how to power up their own geeky businesses, harness the power of their fandom, and shield themselves against the wrath of intellectual property holders. This book will also offer real-world examples for aspiring Tony Starks and Bruce Waynes. In many cases, these passion-pursuits have led to full-time careers; in one case, it created a $100 million business. This book is filled with advice from geeky creators, all of whom have earned money following their passions. Some of these creators work independently, others take gigs when they’re not at their day jobs, and some have created businesses that have earned millions. In Turn Your Fandom Into Cash, you will learn: How many opportunities there are to find work doing something you love. What kind of education and financial outlay is required to start your particular geek business. How to acquire a license from a major media publisher. What kind of work you can legally create, even without a license. Advice on why you should—and should not—go into business for yourself. Practical tips on getting your products and services noticed by fans. Truly, there has never been a better time to have a geek business. Now grab your lightsaber or your Lucille and take a slice out of the fandom you love dearly.

Author : Jon Lachonis
Publisher : ECW Press
ISBN 13 : 1550228471
Total Pages : 296 pages
Book Rating : 4.72/5 ( download)

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Download or read book Lost Ate My Life written by Jon Lachonis and published by ECW Press. This book was released on 2008 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lost ate my life!' is the collective cry from the hardened fanbase of this massively popular TV series. Split into two halves, this digest of the show demonstrates, first, how it was the first show to combine the artists and patrons of the programme by sponsoring the largest independent discussion forum in history; and second, an examination of the plot itself interwoven with the story of the fandom. Begs the question, 'What is it about Lost that so captures the imagination?' This is a tour de force look into a truly tour de force show.'

Author : David Meerman Scott
Publisher : Penguin
ISBN 13 : 0593084012
Total Pages : 304 pages
Book Rating : 4.14/5 ( download)

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Download or read book Fanocracy written by David Meerman Scott and published by Penguin. This book was released on 2020-01-07 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Wall Street Journal bestseller From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including: · MeUndies, the subscription company that’s revolutionizing underwear · HeadCount, the nonprofit that registers voters at music concerts · Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers · Hagerty, the classic-car insurance provider with over 600,000 premier club members · HubSpot, the software company that draws 25,000 attendees to its annual conference For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.

Author : Rob Salkowitz
Publisher : McGraw Hill Professional
ISBN 13 : 0071797033
Total Pages : 343 pages
Book Rating : 4.30/5 ( download)

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Download or read book Comic-Con and the Business of Pop Culture: What the World’s Wildest Trade Show Can Tell Us About the Future of Entertainment written by Rob Salkowitz and published by McGraw Hill Professional. This book was released on 2012-06-22 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Comic-Con phenomenon—and what it means for your business The annual trade show Comic-Con International isn’t just fun and games. According to award-winning business author and futurist Rob Salkowitz it’s a “massive focus group and marketing megaphone” for Hollywood—and in Comic-Con and the Business of Pop Culture, he examines the business of popular culture through the lens of Comic-Con. Salkowitz offers an entertaining and substantive look at the show, providing a close look at the comic-book and videogame industries’ expanding influence on marketing, merchandising, and the entertainment industry. Rob Salkowitz is founder and Principle Consultant for the communications firm MediaPlant, LLC.

Author : Lou Imbriano
Publisher : McGraw Hill Professional
ISBN 13 : 0071775269
Total Pages : 241 pages
Book Rating : 4.67/5 ( download)

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Download or read book Winning the Customer: Turn Consumers into Fans and Get Them to Spend More written by Lou Imbriano and published by McGraw Hill Professional. This book was released on 2011-08-19 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build Customer Relationships and Win Big Revenue! “Unbreakable relationships are crucial to success in business. Lou Imbriano captures what it takes to forge the kind of deep credibility that encourages consumers and clients to trust you with their hard-earned dollars. If you want to deepen your customers’ trust and grow your revenues, I suggest you read Winning the Customer and you will win.” —Bob Reynolds, President & CEO, Putnam Investments “Lou Imbriano rescues the word ‘winning’ from the clutches of Charlie Sheen . . . and, like a Patriots playbook, Lou takes you through his game plan for successfully building a victorious team that opponents will respect and fear . . . from who should be answering your phone to effectively saying ‘no,’ it’s all there . . . lazy, unmotivated people, this is not for you. . . .” —Steve Levy, ESPN SportsCenter anchor “Imbriano definitely made his mark in the NFL and now he’s an MVP again with his new book, Winning the Customer. Lou’s down-to-earth marketing philosophies, which he brought to the Patriots, epitomize how everyone, in any industry, should approach marketing. If you want to truly know how to build remarkable business relationships, read Winning the Customer.” —Michael O’Hara Lynch, Head of Global Sponsorship, Visa “At a time when consumers have the power to use media where and how they choose, to like, dislike, and share their opinion on products and corporations, brand engagement is the best answer to build emotional and enduring relationships between brands and all their relevant communities. This book should be given to anyone who wants to understand the new dynamics that can bond brands with their ever-demanding customers.” About the Book: During his nine years in senior marketing positions with the New England Patriots, Lou Imbriano laid the foundation and marketing vision for the football team that led to its astronomical growth and explosive revenue—perfectly positioning them to be ready for when the Patriots became repeat Super Bowl champions and the NFL brand to beat. Now CEO of TrinityOne, a strategic marketing firm, Lou has an undefeated record of showing all types of companies how to tackle customer relationships and convert them into tangible revenue. In Winning the Customer, Lou delivers his original strategies for both short- and long-term financial success: The Marketing Playbook: how to identify those who are dying to spend money with you Relationship Architecture: how to connect with customers in meaningful ways and create “memorable moments” The Revenue Game: how to build revenue instead of selling concepts Throughout the book, you’ll find Lou’s dynamic personal stories drawn right from his years of real-world business experience. He’s learned that to maximize revenue, every organization must both turn its customers into fans and coax those fans to spend freely. Winning the Customer shows you how to do just that using the Three Tiers of Customer Relationships. Imbriano shares his strategies with his innovative DELIVERS system: Dedication, Entertainment, Loyalty, Investment, Vision, Energy, Responsibility, and Sacrifice. Filled with practical information and written in Lou’s inimitable conversational style, Winning the Customer is your all-pro offensive attack against old, ineffective methods and flat results. Lou’s tools will give any business an inspired team, supersized income, and a virtual stadium full of engaged, high-paying customers.

Author : Steven Savage
Publisher : CreateSpace
ISBN 13 : 9781495969812
Total Pages : 282 pages
Book Rating : 4.19/5 ( download)

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Download or read book Fan to Pro written by Steven Savage and published by CreateSpace. This book was released on 2014-02-15 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: You're dedicated to your hobbies and passionate about your fandoms. You wonder how you can take those experiences and use them on the job - or make them the foundation of a career. But you're not sure where to start, what to do, or even what's possible. This is your handbook to getting started, getting active, and making the possible real. "Fan To Pro" is about taking a new look at your fandom, realizing what you can do with it, and then putting your hobbies to use in your career. This is your guide to using hobbies in your livelihood, whether you're just starting out or if you're an experienced professional. With this book you will: Learn how to see your fandom in new ways - and find the professional opportunities that it opens up for you. Discover new job opportunities and chart a new career with insights from your fandom. Explore how your fandoms provide opportunities to gain and improve skills, make getting certifications easier, and even try out entire careers. Understand how fandom can give you the edge in networking, connecting, relocating, and even starting your own business. It's time to take what you love and find out how to make it work - at work.

Author : Deborah Yaffe
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0547757735
Total Pages : 277 pages
Book Rating : 4.35/5 ( download)

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Download or read book Among the Janeites written by Deborah Yaffe and published by Houghton Mifflin Harcourt. This book was released on 2013 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: With warmth and humor, lifelong Janeite Deborah Yaffe opens the door on the quirky, thriving subculture of Jane Austen fandom.

Author : R.L. Stine
Publisher : Simon and Schuster
ISBN 13 : 0671529625
Total Pages : 148 pages
Book Rating : 4.28/5 ( download)

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Download or read book The Rich Girl written by R.L. Stine and published by Simon and Schuster. This book was released on 1997-04 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emma Naylor fears for her life after she and her friend Sydney find a duffel bag stuffed with money and Sydney's boyfriend finds out about it.

Author : Ashley Poston
Publisher : Quirk Books
ISBN 13 : 1594749507
Total Pages : 336 pages
Book Rating : 4.06/5 ( download)

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Download or read book Geekerella written by Ashley Poston and published by Quirk Books. This book was released on 2017-04-04 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cinderella goes to the con in this fandom-fueled twist on the classic fairy tale romance—now with a special Starfield bonus scene! Part romance, part love letter to nerd culture, and all totally adorbs, Geekerella is a fairy tale for anyone who believes in the magic of fandom. Geek girl Elle Wittimer lives and breathes Starfield, the classic sci-fi series she grew up watching with her late father. So when she sees a cosplay contest for a new Starfield movie, she has to enter. The prize? An invitation to the ExcelsiCon Cosplay Ball, and a meet-and-greet with the actor slated to play Federation Prince Carmindor in the reboot. With savings from her gig at the Magic Pumpkin food truck (and her dad’s old costume), Elle’s determined to win…unless her stepsisters get there first. Teen actor Darien Freeman used to live for cons—before he was famous. Now they’re nothing but autographs and awkward meet-and-greets. Playing Carmindor is all he’s ever wanted, but the Starfield fandom has written him off as just another dumb heartthrob. As ExcelsiCon draws near, Darien feels more and more like a fake—until he meets a girl who shows him otherwise.

Author : Tanya Cook
Publisher : BenBella Books
ISBN 13 : 1637741715
Total Pages : 152 pages
Book Rating : 4.19/5 ( download)

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Download or read book Fandom Acts of Kindness written by Tanya Cook and published by BenBella Books. This book was released on 2023-01-03 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fandom can save the world! This first of its kind, actionable and inspirational resource provides the tools and motivation necessary for pop culture fans to make a difference—while having fun! Fandoms are united as a community because of the power of story. And it’s exactly the magical alchemy forged when mixing story and community that has helped fandoms across the world feed thousands of hungry children, donate countless books, build schools, register voters, disrupt online hate speech, and save lives through crafting PPE for COVID-19 frontline workers, natural disaster response, and mental health crisis support. Fandom Acts of Kindness not only tells the stories of the good fans have done in the world but serves as a dungeon master’s guide to how to be a hero yourself. Perfect for those who want to inspire others, organize collective action, sustain, and nurture your own mental health and creativity, and do it all through a pop culture perspective.