Travel Industry Public Relations Handbook

Author : Dennis Deuschl
Publisher : Routledge
ISBN 13 : 1136352228
Total Pages : 197 pages
Book Rating : 4.25/5 ( download)

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Download or read book Travel and Tourism Public Relations written by Dennis Deuschl and published by Routledge. This book was released on 2006-08-11 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry. Additionally, it reviews the leading news media that covers the industry, the primary PR tools and audiences, and details the factors leading to PR's new prominence across the industry. It also provides informative sidebars with lists of key industry print media, top travel agencies, plus a Travel Industry Association of America case study of a post-9/11/2001 campaign to restore American confidence in travelling. It also includes a composite definition of PR, and tells how PR is a discipline distinctively different from publicity, propaganda, advertising, and marketing. The author notes how, over the past decade due to economic conditions, PR in many cases has been integrated with marketing communications and played an important role in both strategic and tactical marketing activities. Following this overview, the ensuing five chapters examine communications model specifics that are of special importance to the industry's major sectors: hotels/lodging establishments; restaurants; tourist attractions/destinations; and transportation services. Each of these sectors have their own special messages, PR tools, and audiences. For example, meeting planners and travel agents are of most importance to hotels, while travel agents are of little importance to airlines and restaurants. Also included is a chapter about what travel employers should understand about PR The chapters will be followed by appendices that will include: The top 30 U.S. Travel & Tourism Professional/Trade Associations; and the Leading U.S. Travel & Tourism Universities.

Author :
Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4.24/5 ( download)

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Download or read book Travel Industry Public Relations Handbook written by and published by . This book was released on 1997 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Publisher :
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.70/5 ( download)

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Download or read book Shining in the Media Spotlight written by and published by . This book was released on 1995 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : D. Deuschl
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.04/5 ( download)

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Download or read book Travel and Tourism Public Relations written by D. Deuschl and published by . This book was released on 2006 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Merly Fiscal Arjona
Publisher : Society Publishing
ISBN 13 : 9781774072646
Total Pages : 0 pages
Book Rating : 4.45/5 ( download)

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Download or read book Travel and Tourism Public Relations written by Merly Fiscal Arjona and published by Society Publishing. This book was released on 2019-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Travel and Tourism Public Relations gives a global perspective on the public relations and introduces the readers to the travel and tourism industry. It talks about the transportation and its relationship with the public relations and discusses the prospects of public relations as a tool of marketing in the tourism industry. The book also talks about the impact of public relations and media on the tourism sector. Also discussed in the book is the awareness public relations create for the travel destinations, the ways to manage communication in a challenging situation, public relations at hotels, the challenges that come up in the management of tourists and the future of the travel and tourism industry.

Author : Joseph M. Zappala
Publisher : Routledge
ISBN 13 : 1135231583
Total Pages : 312 pages
Book Rating : 4.83/5 ( download)

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Download or read book Public Relations Writing Worktext written by Joseph M. Zappala and published by Routledge. This book was released on 2010-04-02 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Worktext is a writing and planning resource for public relations students and practitioners.

Author : Gursoy, Dogan
Publisher : Edward Elgar Publishing
ISBN 13 : 1800371411
Total Pages : 528 pages
Book Rating : 4.15/5 ( download)

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Download or read book Handbook on Tourism and Social Media written by Gursoy, Dogan and published by Edward Elgar Publishing. This book was released on 2022-02-11 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators.

Author : Krishnamurthy Sriramesh
Publisher : Routledge
ISBN 13 : 1135645493
Total Pages : 601 pages
Book Rating : 4.96/5 ( download)

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Download or read book The Global Public Relations Handbook written by Krishnamurthy Sriramesh and published by Routledge. This book was released on 2003-06-20 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.

Author : Robert L. Heath
Publisher : Routledge
ISBN 13 : 1000153088
Total Pages : 653 pages
Book Rating : 4.88/5 ( download)

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Download or read book Handbook of Risk and Crisis Communication written by Robert L. Heath and published by Routledge. This book was released on 2020-10-28 with total page 653 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships, organizations, governments, the environment, and a wide variety of interactions, contributors to this volume explore such questions as "What is likely to happen, to whom, and with what consequences?" "To what extent can science and vigilance prevent or mitigate negative outcomes?" and "What obligation do some segments of local, national, and global populations have to help other segments manage risks?", shedding light on the issues in the quest for definitive answers. The Handbook offers a broad approach to the study of risk and crisis as joint concerns. Chapters explore the reach of crisis and risk communication, define and examine key constructs, and parse the contexts of these vital areas. As a whole, the volume presents a comprehensive array of studies that highlight the standard principles and theories on both topics, serving as the largest effort to date focused on engaging risk communication discussions in a comprehensive manner. Now available in paperback, the Handbook of Risk and Crisis Communication can be readily used in graduate coursework and individual research programs. With perspectives from psychology, sociology, anthropology, political science, economics, and communication, the Handbook provides vital insights for all disciplines studying risk, and is required reading for scholars and researchers investigating risk and crisis in various contexts.

Author : Ylva French
Publisher : Longman Group United Kingdom
ISBN 13 : 9780582244740
Total Pages : 162 pages
Book Rating : 4.49/5 ( download)

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Download or read book Public Relations for Leisure and Tourism written by Ylva French and published by Longman Group United Kingdom. This book was released on 1994 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Equips the reader with the skills necessary to communicate effectively with customers and to promote a positive image of their facilities. The book provides general guidance on the public relations function and relates the principles of PR to specific opportunities and constraints which face leisure organizatios. It covers areas such as public relations strategy, dealing with the media, relationships with other organizations, sponsorship, crisis communication and evaluation and research.