Transforming Our Image Building Our Brand

Author : Valerie J. Gross
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1598847716
Total Pages : 188 pages
Book Rating : 4.10/5 ( download)

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Download or read book Transforming Our Image, Building Our Brand written by Valerie J. Gross and published by Bloomsbury Publishing USA. This book was released on 2012-11-08 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes a groundbreaking concept that enables public libraries—and librarians—to become indispensable by following a "Three Pillars" educational approach, and by replacing traditional terms with powerful, intuitive, value-enhanced terminology that everyone understands. While there is no question that what librarians and library professionals do is critically important, the ways in which these roles and responsibilities are described can mean the difference between being valued as essential to the community or considered optional. Something as simple as a choice of words can determine what is valued—and consequently what gets funded, and what gets canceled. Transforming Our Image, Building Our Brand: The Education Advantage examines how the "Three Pillars" approach harnesses the power of language to enhance respect, generate increased perceived value, and garner funding. The power stems from positioning all that library professionals do under three, easy-to-remember "pillars," and replacing typical library terms and phrases with bold, value-enhanced terminology that commands value—language that people outside of the field can immediately understand. This book is essential reading for public library staff members at all levels of the organization, especially those in leadership roles; and its root concepts are applicable for all other library types as well.

Author : Joe Eshleman
Publisher : American Library Association
ISBN 13 : 0838914799
Total Pages : 216 pages
Book Rating : 4.93/5 ( download)

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Download or read book Librarians and Instructional Designers written by Joe Eshleman and published by American Library Association. This book was released on 2016-07-29 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a firm foundation on best practices drawn from a variety of institutions, this book maps out a partnership between academic librarians and instructional designers that will lead to improved outcomes.

Author : Gary L. Shaffer
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1440857032
Total Pages : 199 pages
Book Rating : 4.34/5 ( download)

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Download or read book Creating the Sustainable Public Library written by Gary L. Shaffer and published by Bloomsbury Publishing USA. This book was released on 2018-03-15 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform any public library into a truly sustainable organization—not just environmentally sustainable, but economically and socially sustainable as well—by following the directions and practices described in this book. Sustainability in the context of ensuring the long-term success of a public library involves more than green initiatives and conserving resources: "sustainability" for libraries also describes efforts to increase their institutions' relevance to their communities as well as to make their programs socially equitable and economically feasible—a substantial challenge. This book is a powerful tool that public librarians, library directors, and library managers can use to create a Triple Bottom Line (TBL) sustainable library, to lead sustainability initiatives in their community, and to identify and adjust their current practices that are considered sustainable to improve performance. The chapters focus on the elements of library sustainability separately, first addressing economic and environmental sustainability before examining the aspects of internal (workforce) and external (community-facing) social sustainability. The author presents numerous case studies throughout the book that enable readers to better understand how the sustainability principles described play out in the real world.

Author : Joseph R. Matthews
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1440842892
Total Pages : 306 pages
Book Rating : 4.94/5 ( download)

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Download or read book Adding Value to Libraries, Archives, and Museums written by Joseph R. Matthews and published by Bloomsbury Publishing USA. This book was released on 2016-03-28 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains the concept of adding value and shows staff at libraries and other organizations why they need to take steps now to ensure they are adding new value to their communities—whether it be a local town or neighborhood, a faculty and student body, or a school. Value is at the core of every organization's purpose. Without value, organizations die. Libraries—as well as museums, archives, and galleries—have traditionally added value to their communities through their collections and services, but yesterday's collections and services are no longer enough. In order to remain sustainable, today's libraries, archives, museums, and galleries must explore new ways to add value that resonate in the lives of their customers. This unique book explains how addressing the "5 C's" of adding value—content, context, connection, collaboration, and community—enables organizations to find new ways to invigorate their services, better serve their communities, and thrive today and tomorrow. It addresses adding value in the context of other key topics, such as crowdsourcing, embedded librarianship, makerspaces, self publishing, and repurposing spaces. Filled with charts, tables, screenshots, and other visual representation, this is a useful and provocative guide that anyone interested in vesting in the successful future of libraries, archives, and museums needs to read.

Author : Debra J. Knoll
Publisher : American Library Association
ISBN 13 : 0838914454
Total Pages : 137 pages
Book Rating : 4.58/5 ( download)

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Download or read book Engaging Babies in the Library written by Debra J. Knoll and published by American Library Association. This book was released on 2016-05-26 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: With Knoll’s guidance, children‘s librarians will be informed and inspired to rise to the challenge of providing quality service to babies, toddlers, and care providers.

Author : Donald Miller
Publisher : HarperCollins Leadership
ISBN 13 : 0718033337
Total Pages : 241 pages
Book Rating : 4.30/5 ( download)

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Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Author : Elinor Selame
Publisher :
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.29/5 ( download)

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Download or read book The Company Image written by Elinor Selame and published by . This book was released on 1988-09-23 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: With so many similar or seemingly identical corporations, products and services vying for attention, why is it that some prosper while others fail? This question and many related questions and issues are clearly examined in this book, which shows why a positive, attention-getting corporate image is one of the most important marketing tools for any company. Using several case studies to illustrate key points, it explains what a corporate identity is, why it is important, and how to determine if a company needs a new or revised one. Also discusses how to choose a corporate symbol that sends out the right message, with several annotated illustrations of corporate seals and logos, and examines the responsibilities and alternatives in communicating a new corporate image. Other topics cover packaging and creating brand image as strategic marketing tools; how architectural design can be a powerful statement of company image; using advertising to project a positive corporate image; and issues related to marketing and corporate image-making in the international arena.

Author : Elisabeth Blaikie
Publisher :
ISBN 13 : 9781320810586
Total Pages : pages
Book Rating : 4.86/5 ( download)

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Download or read book Fragrant Heart Daily Meditations written by Elisabeth Blaikie and published by . This book was released on 2015-04-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Kevin Cope
Publisher : Greenleaf Book Group
ISBN 13 : 9781608322466
Total Pages : 184 pages
Book Rating : 4.67/5 ( download)

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Download or read book Seeing the Big Picture written by Kevin Cope and published by Greenleaf Book Group. This book was released on 2012 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advocates that employees should focus their attention on what the author defines as the key drivers of cash, profit, assets, growth, and people to evaluate the viability of their organization and their prospects for advancement.

Author : Joanna Ledgerwood
Publisher : World Bank Publications
ISBN 13 :
Total Pages : 604 pages
Book Rating : 4.00/5 ( download)

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Download or read book Transforming Microfinance Institutions written by Joanna Ledgerwood and published by World Bank Publications. This book was released on 2006 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a "how-to" manual for Microfinance Institutions (MFIs) to develop the capacity to become licensed and regulated to mobilize deposits from the public. This book also provides information specific to regulators outlining how to appropriately license and regulate deposit-taking MFIs. It is suitable for practitioners, donors, and investors.