Toy Wars

Author : G. Wayne Miller
Publisher : Crown Business
ISBN 13 : 0307818802
Total Pages : 456 pages
Book Rating : 4.05/5 ( download)

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Download or read book Toy Wars written by G. Wayne Miller and published by Crown Business. This book was released on 2012-11-21 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the real toy story, an unprecedented behind-the-scenes journey through a world of influence, fantasy, and multimillion-dollar Hollywood deals, a world where the whims of children make millionaires and topple titans. This is also the story of an unusual man. Alan Hassenfeld, the chief executive officer of Hasbro, never intended to run a Fortune 500 company. A free spirit who dreamed of being a writer and exploring Asia, he was content to remain in the shadow of his older brother Stephen, a marketing genius who transformed a family firm established by immigrant Jews into powerhouse and Wall Street darling. Then tragedy struck. Stephen, and intensely private man, died of AIDS, a disease he had not acknowledged he had, even to his family. Alan Hassenfeld was named CEO, just as Hasbro was facing a daunting onslaught of challenges. Toy Wars is about Alan's struggle to balance the demands of the bottom line with his ideals about the kind of toys children deserve, as well as the ethical obligations of management. Wayne Miller, an award-winning journalist and novelist, was granted unprecedented access to Hasbro, the maker of G.I. Joe, Star Wars toys, Mr. Potato Head, Batman, Monopoly, Scrabble, Trivial Pursuit, and countless other favorites. For five years, he sat in on design sessions, marketing meetings, and focus groups, and interviewed employees in every part of the company. He witnessed a major corporate restructuring; crucial deal with Dreamworks SKG; a hostile takeover bid by archrival Mattel; the collapse of a $45 million virtual reality game; and the company makeover of G.I. Joe, Hasbro's flagship product and one of the most popular toys of all time. Toy Wars is filled with many colorful characters, including: Hollywood moguls Steven Spielberg and George Lucas, whose kid-friendly movies can translate into licensing gold for toymakers Mighty Morphin Power Rangers creator Haim Saban, who tapped into a popular Japanese TV series and made it a worldwide television and merchandising phenomenon Mattel CEO Jill Barad, the second-highest-paid woman in corporate America, who promotes and defends Barbie with the zeal of a religious crusader Hasbro executive Al Verrecchia, the loyal second in command who did not let friendship or tradition stand in the way of a dramatic restructuring Larry Bernstein, arguably the best toy salesman ever, a riotous raconteur whose divisional presidency crumbled when he was unable to meet Hasbro's profit goals Rich in family drama and written with sly wit, Toy Wars is a deeply compelling business story, a fascinating tour through a billion-dollar industry that exerts tremendous influence on the lives of children everywhere.

Author : Jack Matthews
Publisher :
ISBN 13 : 9780929521954
Total Pages : 0 pages
Book Rating : 4.51/5 ( download)

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Download or read book Toys Go to War written by Jack Matthews and published by . This book was released on 1995 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Filled with toys and propoganda that bring back memories of times past. Matthews offers a history of toys in WWII, plus chapters on the home front, punch and stock, box tops and dimes, scrapbook collectibles, plus a whole lot more. Dynamic war-era playthings for every toy collector and enthusiast. Includes a value guide.

Author : Rich Alot
Publisher :
ISBN 13 : 9781734029000
Total Pages : pages
Book Rating : 4.05/5 ( download)

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Download or read book Star Wars: the Vintage Collection Archive Edition written by Rich Alot and published by . This book was released on 2021-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to Hasbro Star Wars: The Vintage Collection 3.75-Inch Action Figures and Toys released between 2010 -2019.

Author : Chris Preksta
Publisher : Penguin
ISBN 13 : 0142181722
Total Pages : 177 pages
Book Rating : 4.20/5 ( download)

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Download or read book Pittsburgh Dad written by Chris Preksta and published by Penguin. This book was released on 2015-04-28 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Pittsburgh Dad debuted on YouTube, creators Chris Preksta and Curt Wootton little suspected their sitcom would receive more than sixteen million views and turn their blue-collar everyman into a nationally known figure. Illustrated with hilarious black-and-white photos, Pittsburgh Dad shares the best of the best, from rants about swimming pool rules to reflections on coaching little league to curmudgeonly movie reviews. With its heavy dose of nostalgia and pitch-perfect sensibility, Pittsburgh Dad will have readers laughing in recognition, especially those who love recent blockbusters like Sh*t My Dad Says and Dad Is Fat.

Author : Thomas Gondolfi
Publisher : Tansaafl Press
ISBN 13 : 9781938124051
Total Pages : 230 pages
Book Rating : 4.57/5 ( download)

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Download or read book Toy Wars written by Thomas Gondolfi and published by Tansaafl Press. This book was released on 2012-11 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don wakes from a normal manufacturing process as a two-meter, sentient teddy bear sporting purple fur. He learns he is the result of a desperate gamble by an autonomous factory with hashed programming. To protect his home, his way of life, and his creator, Don must lead other killer toys across a harsh alien landscape to battle the native fauna of Rigel-3 and even his own kind. His discoveries change not only his view of the wars, but his own Human gods. In spite of these trials, Don's harshest test may be getting his own brethren to believe his adventures and the soul-churning changes needed to survive.

Author : James T. McCallum
Publisher : London : CG Pub.
ISBN 13 : 9781896522388
Total Pages : 0 pages
Book Rating : 4.86/5 ( download)

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Download or read book Irwin Toys written by James T. McCallum and published by London : CG Pub.. This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Irwin Toys The Canadian Star Wars Connection is the first book ever published on the subject of rare Canadian Star Wars toys. Canadian expert collector James McCallum has assembled pictures and the history of some of Star Wars rarest toys. The book details uniquely Canadian Star Wars Toys. With more than a decade of experience in dealing with Canadian Star Wars toys, McCallum shares with us not just the details of the toys themselves, but also how and why they came to be; their availability in the collecting world; and of course, their current market vales; and all done with full colour pictures!

Author : Padre Paul Wright
Publisher : CreateSpace
ISBN 13 : 9780615959825
Total Pages : 150 pages
Book Rating : 4.22/5 ( download)

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Download or read book Funny Little Wars written by Padre Paul Wright and published by CreateSpace. This book was released on 2014-01-30 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author Paul Wright has written an "instant classic" already receiving wide praise from readers and hobby magazine editors. FLW both leads and follows the growing interest in 54mm (1:32) war games and figures. Written in part as a tribute to HG Wells' ground breaking "Little Wars," FLW is a much expanded and broadened modernization. There is a fascinating chapter devoted to Wells the Man and his journey with his "Little Wars" from inception to the day in 1916 when he put the game away for good. For Wells' fans, the author may surprise with information you did not know, or could even guess. Retaining many of Wells' original rules (spring-loaded toy cannon, etc), there are additional rules for Shell Bursts, machine guns, observation balloons and aircraft, field hospitals, supply wagons and dumps, spies, military bands, unit Colors and Standards, Brigade and Division Commands, hidden movement, skirmishers, snipers, signals, morale, variable effects of terrain and more. Infantry units are 20 figures strong, Cavalry 12, and Artillery can appear as single Guns with crews, or as Batteries up to three strong. From 2 to 4 such units typically form a Brigade, the perfect command for each Player. Two or more Brigades form a Division, allowing a Player to act as his side's C-in-C. Brigade and Divisional HQ's are represented by variable numbers of Staff and ADC's, marching on foot, mounted on prancing steeds, or even seated in Rolls Royce, Cadillac, Renault, or other grand Staff Cars from the Golden Age of Motoring. These HQ's send orders to the units on the firing line, and back to the Brigadiers and Generals, come reports from scouts--and desperate messages from the front delivered by Runners-- and even Pigeons! There is far less abstraction in "Funny Little Wars" on your lawn than on the traditional table top, yet games can be played there as well. Toy soldiers can range from antique and modern "Collectibles," to readily available plastics. There are detailed lists for 14 different Armies identified by their "Colors" ("Army Red," "Army Black," "Army Red/Gold," etc) with complete information to build your favorites. Each Army has unique strengths and weaknesses, and a personality suggesting its historical counterpart. FLW represents the years prior WW I, when war was still romantic, the uniforms were dashing, and the Generals still waltzed. The rules reflect the late Victorian/Edwardian spirit in both substance and his delightful writing style. Designed for "The Better Sort of Chap," the book contains suggestions for proper Dress during the game, etiquette on the field, and more. Nor are the Ladies and "Girls of the better sort" forgotten. The authors's Wife, Georgina, provides a charming account of a proper dinner served after an especially Gentlemanly game at Dover Castle during one golden Summer. The Basic Rules actually occupy only 10 pages, but the many Optional Rules allow players to set their own levels of play. There are lists of providers of toy soldiers in every price range, as well as accessories. Sections describe how to set up a yard, park, beach, etc, to be your Battlefield. Rules for basing figures are flexible, there are no complex rules, with only 6 sided dice and measuring tapes required--and a beautiful day under the shade of the trees. Childlike, but never "childish," FLW returns to the Hobby's roots as we play once more with toy soldiers as we did as kids. There are optional record sheets included, many color photos of toy soldiers at play throughout, and the author's wit, charm, unabashed love of toy soldiers. Read "Funny Little Wars" and relive a time when the world was young!

Author : Stephen J. Sansweet
Publisher : Chronicle Books
ISBN 13 : 9781452111308
Total Pages : 0 pages
Book Rating : 4.08/5 ( download)

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Download or read book Star Wars: The Ultimate Action Figure Collection written by Stephen J. Sansweet and published by Chronicle Books. This book was released on 2012-11-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here at last is the complete and definitive collection of the more than 2,500 Star Wars® action figures produced over the last 35 years. Fans and collectors can finally trace the evolution of each character in toy form from the time of their first appearance through the designs of today, with pages of amazing and inventive variations crafted to tell the stories of Luke Skywalker, Darth Maul, and literally hundreds more. Compiled by Stephen J. Sansweet, owner of the world's largest private collection of Star Wars memorabilia, the book also showcases and details the rare, popular, forgotten, and beloved figures coveted by fans the world over, drawing figures from the feature film, video game, and cartoon realms of the vast Star Wars universe.

Author : John Curry
Publisher :
ISBN 13 : 9781326723699
Total Pages : 126 pages
Book Rating : 4.93/5 ( download)

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Download or read book Little Cold Wars Wargaming the Cold War Using Toy Soldiers written by John Curry and published by . This book was released on 2016-07-12 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Possibly the sort of wargame H.G Wells might have developed if he had been a child in the 1970s. But perhaps not. Written by Tim Gow (shown left) and Bertrand Plastique, the book recreates battles from the era of the Cold War. Based on the original ideas of H.G. Wells, this book brings the original toy soldier rules up to date to recreate wars from the time of the Cold War onto the wargamer's table top or preferably, his lawn. The rules grasp the essentials of Cold War combat; movement, close assault, direct fire, artillery and air support. They also include additional rules to cover the complexities of engineering, smoke and the wider air battle. They do so in a style reminiscent of Little Wars, just with tanks and aircraft. These rules are straightforward, but comprehensive toy soldier rules that allow the wargamer to experience the battles, actual and potential, from those days.

Author : Jonathan Bowen
Publisher : iUniverse
ISBN 13 : 0595347320
Total Pages : 252 pages
Book Rating : 4.22/5 ( download)

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Download or read book Anticipation written by Jonathan Bowen and published by iUniverse. This book was released on 2005-04 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1999, the first new Star Wars movie in sixteen years came to theater screens worldwide. Leading up to the release of the film, the hype and media coverage reached epic proportions. The Phantom Menace graced every cover from Vanity Fair to Newsweek to Entertainment Weekly. Fans began camping in line for more than a month in Los Angeles just to be first to see the new film. Anticipation tells the real-life story of a movie that faced expectations unlike those of any other film in history, but had the advantage of years of anticipation and excitement from eager fans and the public. The Phantom Menace deserves a place in film history not only as the most anticipated film ever made, but also for its place as the first film presented to the public with digital projection technology, its status as one of the highest grossing films ever made, and the unbelievable devotion of thousands of fans who demonstrated the great meaning movies can have to people of all ages and social backgrounds.