Topics In Electronic Commerce

Author : Richard T. Watson
Publisher : Orange Grove Texts Plus
ISBN 13 : 9781616100292
Total Pages : 0 pages
Book Rating : 4.9X/5 ( download)

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Download or read book Electronic Commerce written by Richard T. Watson and published by Orange Grove Texts Plus. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.

Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
ISBN 13 : 1591408210
Total Pages : 372 pages
Book Rating : 4.15/5 ( download)

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Download or read book Advanced Topics in Electronic Commerce, Volume 1 written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2005-05-30 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides comprehensive coverage and understanding of the social, cultural, organizational, and cognitive impacts of e-commerce technologies and advances on organizations around the world"--Provided by publisher.

Author : Nabil R. Adam
Publisher :
ISBN 13 : 9780139490828
Total Pages : 209 pages
Book Rating : 4.25/5 ( download)

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Download or read book Electronic Commerce written by Nabil R. Adam and published by . This book was released on 1999 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers an overview of the various issues surrounding E-commerce - including its impact on society and culture. This book covers the core technologies surrounding E-commerce, including network protocols, security mechanisms, and electronic storage and retrieval of multimedia and text. It also reviews business issues.

Author : Sanjay Mohapatra
Publisher : Springer Science & Business Media
ISBN 13 : 1461441412
Total Pages : 270 pages
Book Rating : 4.10/5 ( download)

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Download or read book E-Commerce Strategy written by Sanjay Mohapatra and published by Springer Science & Business Media. This book was released on 2012-08-16 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: ​​E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems. E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.

Author : Amir Manzoor
Publisher : Amir Manzoor
ISBN 13 : 3843370303
Total Pages : 434 pages
Book Rating : 4.01/5 ( download)

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Download or read book E-commerce written by Amir Manzoor and published by Amir Manzoor. This book was released on 2010 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of the Internet continues to influence our lives and businesses. Irrespective of their type and size, all firms and organizations are rethinking their strategies and operations. An increasing number of businesses are using e-commerce to gain competitive advantage. However, doing e-commerce is complex and requires understanding a vast array of topics. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of e-commerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, and e-CRM/e-SCM. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.

Author : Nabeel A. Y. Al-Qirim
Publisher : IGI Global
ISBN 13 : 159140147X
Total Pages : 370 pages
Book Rating : 4.76/5 ( download)

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Download or read book Electronic Commerce in Small to Medium-sized Enterprises written by Nabeel A. Y. Al-Qirim and published by IGI Global. This book was released on 2004-01-01 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Commerce in Small to Medium-Sized Enterprises: Frameworks, Issues and Implications addresses eCommerce issues in small to medium-sized enterprises (SMEs) in a global setting. The book aims at addressing issues that are of importance to researchers, to students, and to professionals interested in the eCommerce field in SMEs and hence, interested in addressing issues pertaining to theory and to practice.

Author : Weidong Kou
Publisher : Springer
ISBN 13 : 3540454152
Total Pages : 198 pages
Book Rating : 4.51/5 ( download)

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Download or read book Topics in Electronic Commerce written by Weidong Kou and published by Springer. This book was released on 2003-06-29 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second International Symposium on Electronic Commerce was held in Hong Kong, April 2001, in conjunction with the fourth International Workshop on the Technological Challenges of Electronic Commerce. This symposium belongs to the- commerce conference series started in 1998 in Toronto, Canada. Since then, every year, there has been an international workshop on the technological challenges of electronic commerce, and every other year, in conjunction with the workshop, an international symposium on electronic commerce is held. The following workshops have been held so far. • The first International Workshop on the Technological Challenges of Electronic Commerce was held in September 1998, in Toronto, Canada. • The second International Workshop on the Technological Challenges of Electronic Commerce was held in May 1999, in Beijing, China. • The third International Workshop on the Technological Challenges of Electronic Commerce was held in June 2000, in Waterloo, Canada • The fourth International Workshop on the Technological Challenges of Electronic Commerce was held in April 2001, in Hong Kong. The first International Symposium on Electronic Commerce was held in Beijing, China, May 1999, in conjunction with the second International Workshop on the Technological Challenges of Electronic Commerce.

Author : Anita Rosen
Publisher : Amacom Books
ISBN 13 : 9780814471548
Total Pages : 246 pages
Book Rating : 4.44/5 ( download)

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Download or read book The E-commerce Question and Answer Book written by Anita Rosen and published by Amacom Books. This book was released on 2002 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical question and answer guide provides all the information business people need to know about e-commerce. It explains what it's all about, which technology is used, how to create and market a successful Web site, and how to incorporate e-commerce into an overall business strategy.

Author : John A. Rothchild
Publisher : Edward Elgar Publishing
ISBN 13 : 1783479922
Total Pages : 640 pages
Book Rating : 4.24/5 ( download)

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Download or read book Research Handbook on Electronic Commerce Law written by John A. Rothchild and published by Edward Elgar Publishing. This book was released on 2016-09-30 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: The steady growth of internet commerce over the past twenty years has given rise to a host of new legal issues in a broad range of fields. This authoritative Research Handbook comprises chapters by leading scholars which will provide a solid foundation for newcomers to the subject and also offer exciting new insights that will further the understanding of e-commerce experts. Key topics covered include: contracting, payments, intellectual property, extraterritorial enforcement, alternative dispute resolution, social media, consumer protection, network neutrality, online gambling, domain name governance, and privacy.

Author :
Publisher :
ISBN 13 :
Total Pages : 82 pages
Book Rating : 4.79/5 ( download)

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Download or read book Journal of Electronic Commerce in Organizations (JECO) written by and published by . This book was released on 2009 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: