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ISBN 13 :
Total Pages : 860 pages
Book Rating : 4.0N/5 ( download)
Download or read book Tide of Advertising and Marketing written by and published by . This book was released on 1955 with total page 860 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 776 pages
Book Rating : 4.03/5 ( download)
Download or read book The Tide of Advertising and Marketing written by and published by . This book was released on 1939 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 606 pages
Book Rating : 4.05/5 ( download)
Download or read book The Tide of Advertising and Marketing written by and published by . This book was released on 1943 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 1196 pages
Book Rating : 4./5 ( download)
Download or read book The January Tide of Advertising and Marketing written by and published by . This book was released on 1936 with total page 1196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Allison Tivnon
Publisher :
ISBN 13 : 9781735743707
Total Pages : pages
Book Rating : 4.04/5 ( download)
Download or read book Marketing at Low Tide written by Allison Tivnon and published by . This book was released on 2020-10-19 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2020, the longest period of economic expansion in U.S. history came to a grinding halt. Caught off guard by years of growth and record-breaking profits, architecture, engineering, and construction firms (known collectively as the A/E/C Industry) are now reeling and wondering how long the recession will last and how severe the financial impacts will be. During the Great Recession of 2008-2010, many A/E/C firms made deep and devastating cuts into their Marketing departments. These short-sighted 'cost-saving' measures rippled across the country and caused waves of layoffs of marketing professionals across all job categories and levels of seniority. This type of extreme de-investment in marketing resources hinders a firm's ability to position in the hyper-competitive landscape of a recession. It also increases the likelihood of a loss in market share to competitors who didn't make such cuts. To prevent this from happening again, it is important to take a step back and reflect--to both understand the motivations and perceptions that drive firm financial decisions, as well as to clinically review some of the miss-steps marketing departments make when the 'tide goes out'. The wear and tear of a strong economic expansion can take a toll on our marketing operations and make it difficult to pivot into recession. Any stumbles in our agility send signals to our firm leadership that we may not be up to the task of weathering an economic downturn. This book offers several action steps and strategies to reinforce our marketing operations and improve the agility we so badly need right now.
Author : Jessamyn Neuhaus
Publisher : Springer
ISBN 13 : 023033797X
Total Pages : 254 pages
Book Rating : 4.78/5 ( download)
Download or read book Housework and Housewives in American Advertising written by Jessamyn Neuhaus and published by Springer. This book was released on 2011-11-07 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
Author : Davis Dyer
Publisher : H B S Press
ISBN 13 : 9781591391470
Total Pages : 467 pages
Book Rating : 4.74/5 ( download)
Download or read book Rising Tide written by Davis Dyer and published by H B S Press. This book was released on 2004 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.
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ISBN 13 :
Total Pages : 704 pages
Book Rating : 4.5D/5 ( download)
Download or read book Tide written by and published by . This book was released on 1957 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Georgia-Zozeta Miliopoulou
Publisher : Taylor & Francis
ISBN 13 : 1003858627
Total Pages : 218 pages
Book Rating : 4.21/5 ( download)
Download or read book Creative Advertising Concept and Copy written by Georgia-Zozeta Miliopoulou and published by Taylor & Francis. This book was released on 2024-04-08 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye. Drawing from diverse subject areas including Social Anthropology, Narrative Theory, Consumer Psychology, Semiotics and Cultural Studies, Creative Advertising Concept and Copy provides a solid grounding in advertising education away from the traditional business and marketing literature. Notwithstanding the need for independent inspiration and originality, the author guides readers through the entire process of campaign planning, moving from strategy to creative idea to finished piece whilst employing concepts and principles relevant to ‘design thinking’. Taking into account ethics and regulations, the use of text and images, and storytelling across radio, TV and video platforms, readers will come to a holistic understanding of what advertising can (and cannot) do, and how to achieve the best results. Written for students involved in creative advertising as an area of academic research and professional practice, this book will also be of interest to early-career advertising professionals seeking a fresh perspective on their work.
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ISBN 13 :
Total Pages : 1168 pages
Book Rating : 4./5 ( download)
Download or read book Tide The Magazine for Advertising Executives written by and published by . This book was released on 1957 with total page 1168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
