Thirty Centuries Of Graphic Design

Author : James Craig
Publisher : New York : Watson-Guptill Publications
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.77/5 ( download)

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Download or read book Thirty Centuries of Graphic Design written by James Craig and published by New York : Watson-Guptill Publications. This book was released on 1987 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illustrated survey of the graphic arts from the cave paintings of Southern Europe to the sophisticated images of today. The information is organized by time periods showing how graphic design parallels and mirrors historical and cultural events. Each section gives general historical information and reviews the fine arts, graphic arts and other cultural developments in context. By listing important dates and establishing a chronological sequence of cultural developments a framework is established for landmarks of graphic design history. The author, James Craig has published four books on graphic design, including "Designing With Type" and "Graphic Design Career Guide."

Author : Victor Margolin
Publisher : University of Chicago Press
ISBN 13 : 022651837X
Total Pages : 284 pages
Book Rating : 4.74/5 ( download)

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Download or read book The Politics of the Artificial written by Victor Margolin and published by University of Chicago Press. This book was released on 2018-01-11 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging from the world of commercial art and product styling, design has now become completely integrated into human life. Its marks are all around us, from the chairs we sit on to the Web sites on our computer screens. One of the pioneers of design studies and still one of its most distinguished practitioners, Victor Margolin here offers a timely meditation on design and its study at the turn of the millennium and charts new directions for the future development of both fields. Divided into sections on the practice and study of design, the essays in The Politics of the Artificial cover such topics as design history, design research, design as a political tool, sustainable design, and the problems of design's relation to advanced technologies. Margolin also examines the work of key practitioners such as the matrix designer Ken Isaacs. Throughout the book Margolin demonstrates the underlying connections between the many ways of reflecting on and practicing design. He argues for the creation of an international, interdisciplinary field of design research and proposes a new ethical agenda for designers and researchers that encompasses the responsibility to users, the problems of sustainability, and the complicated questions of how to set boundaries for applying advanced technology to solve the problems of human life. Opinionated and erudite, Victor Margolin's The Politics of the Artificial breaks fresh ground in its call for a new approach to design research and practice. Designers, engineers, architects, anthropologists, sociologists, and historians will all benefit from its insights.

Author : Stephen J. Eskilson
Publisher : Yale University Press
ISBN 13 : 0300233280
Total Pages : 473 pages
Book Rating : 4.85/5 ( download)

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Download or read book Graphic Design written by Stephen J. Eskilson and published by Yale University Press. This book was released on 2019-05-21 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: A classic and indispensable account of graphic design history from the Industrial Revolution to the present Now in its third edition, this acclaimed survey explores the evolution of graphic design from the 19th century to the present day. Following an exploration of design’s prehistory in ancient civilizations through the Industrial Revolution, author Stephen J. Eskilson argues that modern design as we know it grew out of the influence of Victorian-age reformers. He traces the emergence of modernist design styles in the early 20th century, examining the wartime politicization of regional styles. Richly contextualized chapters chronicle the history of the Bauhaus and the rise of the International Style in the 1950s and ’60s, and the postmodern movement of the 1970s and ’80s. Contemporary considerations bring the third edition up to date, with discussions of app design, social media, emojis, big data visualization, and the use of animated graphics in film and television. The contemporary phenomenon of the citizen designer, professionals who address societal issues either through or in addition to their commercial work, is also addressed, highlighting protagonists like Bruce Mau and the Center for Urban Pedagogy. This edition also features 45 additional images, an expanded introduction and epilogue, and revised text throughout. A newly redesigned interior reinforces the fresh contents of this now-classic volume.

Author : Ken Pender
Publisher : Taylor & Francis
ISBN 13 : 1136133259
Total Pages : 219 pages
Book Rating : 4.51/5 ( download)

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Download or read book Digital Colour in Graphic Design written by Ken Pender and published by Taylor & Francis. This book was released on 2012-07-26 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete, practical guide to handling colour graphics on the desktop for Mac and PC - from the scanning, creation and manipulation of images to processing for different colour output devices. Keep this handy book on your desk to help you achieve more professional-looking results in colour for a wide variety of tasks. An accompanying CD-ROM allows you to view practical examples of colour techniques in graphic design on the screen, demonstrating the techniques described in the book. The underlying principles of digital colour are explained in detail: · colour models · ways in which scanners, monitors and printers handle colour · system calibration methods · colour management processes · colour processing features in software · colour conversions Practical examples of colour techniques in graphic design are illustrated using a variety of software applications: Photoshop, Fractal Painter, Ray Dream Studio, Illustrator, Freehand, CorelDraw, Fractal Poser and Metatools Bryce. The examples are conducted through a series of workshops leading you through a variety of processes. Ken Pender is a freelance designer. He was, for many years, a Manager with IBM, including four years as Manager of their European Computer Integrated Manufacturing Technology Centre in Germany. He is also author of 'Digital Graphic Design' and 'Digital Video for the Desktop' for Focal Press.

Author : Dennis P. Doordan
Publisher : MIT Press
ISBN 13 : 9780262540766
Total Pages : 292 pages
Book Rating : 4.62/5 ( download)

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Download or read book Design History written by Dennis P. Doordan and published by MIT Press. This book was released on 1996-03-06 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: his anthology compiled from volumes 3-10 of Design Issues, includes material from areas seldom discussed in existing surveys and will facilitate the general discourse within the design community on a wide range of conceptual and methodological issues of contemporary design history. Design history has emerged in recent years as a significant field of scholarly research and critical reflection. With their interest in the conceptualization, production, and consumption of objects (large and small, unique or multiple, anonymous or signed) and environments (ephemeral or enduring, public or private), design historians investigate the multiple ways in which intentionally produced objects, environments, and experiences both shape and reflect their historical moments. This anthology compiled from volumes 3-10 of Design Issues, includes material from areas seldom discussed in existing surveys and will facilitate the general discourse within the design community on a wide range of conceptual and methodological issues of contemporary design history. Individual essays investigate various aspects of design in the modern era. They provide fresh insights on familiar figures such as Harley Earl and Norman Bel Geddes and shed new light on neglected aspects of design history such as the history of women in early American graphic design or the history of modern design in China. The essays are grouped in three broad categories: Graphic Design, Design in the American Corporate Milieu, and Design in the Context of National Experiences. Contributors David Brett, Bradford R. Collins, Dennis P. Doordan, David Gartman, Gyorgy Haiman, Larry D. Luchmansingh, Roland Marchand, Enric Satué, Mitchell Schwarzer, Paul Shaw, Svetlana Sylvestrova, Ellen Mazur Thomson, Matthew Turner, John Turpin, Shou Zhi Wang. A Design Issues Reader

Author : John Clifford
Publisher : Pearson Education
ISBN 13 : 0321887204
Total Pages : 241 pages
Book Rating : 4.07/5 ( download)

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Download or read book Graphic Icons written by John Clifford and published by Pearson Education. This book was released on 2014 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who are history's most iconic graphic designers? Let the debate begin here. In this gorgeous, visual overview of the history of graphic design, students are introduced to 50 of the most important designers from the early 20th century to the present day. This fun-to-read, pretty-to-look-at graphic design history primer introduces them to the work and notable achievements of such industry luminaries as El Lissitzky, Alexander Rodchenko, A.M. Cassandre, Alvin Lustig, Cipe Pineles, Armin Hofmann, Paul Rand, Saul Bass, Herb Lubalin, Milton Glaser, Stefan Sagmeister, John Maeda, Paula Scher, and more. Who coined the term "graphic design"? Who designed the first album cover? Who was the first female art director of a mass-market American magazine? Who created the "I Want My MTV" ad campaign? Who created the first mail-order font shop? In Graphic Icons: Visionaries Who Shaped Modern Graphic Design, students start with the who and quickly learn the what, when, why, and where behind graphic design's most important breakthroughs and the impact they had, and continue to have, on the world we live in.

Author : David Whitbread
Publisher : UNSW Press
ISBN 13 : 1742230008
Total Pages : 386 pages
Book Rating : 4.09/5 ( download)

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Download or read book The Design Manual written by David Whitbread and published by UNSW Press. This book was released on 2009 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Design Manual by David Whitbread is an indispensable and comprehensive reference for traditional and digital publishing. From beginners to professional graphic designers, desktop publishers and graphic design students, The Design Manual provides essential information on conceptual approaches, planning and project development techniques for print, web and multimedia production. Design tasks are divided into sections on publication, corporate identity, on-screen and advertising design. There is discussion of specific skills such as branding and logo design; stationery, catalogue, annual report and newsletter production; websites; storyboarding and animation techniques; and more. The production section discusses layout and typography for print and screen, colour and colour systems, printing and finishing processes. With numerous checklists and practical tips throughout the text, The Design Manual has become a standard reference for anyone involved in or interested in design.

Author : John Kane
Publisher : Laurence King Publishing
ISBN 13 : 9781856692915
Total Pages : 220 pages
Book Rating : 4.14/5 ( download)

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Download or read book A Type Primer written by John Kane and published by Laurence King Publishing. This book was released on 2002 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide full of practical hints to help build the confidence of graphics and typography students. Its aim is to bring the reader to the point where they understand the basic principles of typography and to strengthen the designer's 'eye' through informed, direct observation.

Author : Marie Finamore
Publisher : Simon and Schuster
ISBN 13 : 1621531708
Total Pages : 320 pages
Book Rating : 4.08/5 ( download)

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Download or read book Design Culture written by Marie Finamore and published by Simon and Schuster. This book was released on 1997-09-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a significant selection of seventy-eight essays, interviews, and symposia from the pioneering AIGA Journal of Graphic Design, Design Culture examines the coming of age of graphic design as a profession and its role in shaping our culture. A diverse group of leading designers, editors, academics, and professionals both within and outside the field offer stimulating views on the impact of graphic design on everyday life. Topics range from skateboard graphics to the NASA logo to Lucky Charms cereal, and are grouped under ten intriguing chapter headings, including: Love, Money, Power; Facts and Artifacts; Modern and Other Isms; Design 101; Public Works; Understanding Media; and Future Shocks. Design Culture brings new meaning to design issues for anyone interested in contemporary culture. Essays by: Philip B. Meggs, Fath Davis Ruffins, Natalia Ilyin, Rosemary Coombs, Steven Heller, Paula Scher, Rick Poynor, Michael Bierut, Lorraine Wild, Ellen Lupton, Paul Rand, Jeffery Keedy, Peter Fraterdeus, Gunar Swanson, Roy Behrens, Veronique Vienne, Paul Saffo, Jessica Helfand, Robin Kinross, Milton Glaser, Michal Rock, Ellen Shapiro, and many more. Co-published with the American Institute of Graphic Arts. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Author : Marcelle Lapow Toor
Publisher : John Wiley & Sons
ISBN 13 : 9780471293071
Total Pages : 292 pages
Book Rating : 4.75/5 ( download)

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Download or read book Graphic Design on the Desktop written by Marcelle Lapow Toor and published by John Wiley & Sons. This book was released on 1998-08-25 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complete and user-friendly introduction to graphic design--in a new edition Now with information on Web site design, plus examples, exercises, and more! Today, anyone with a good basic computer setup can produce a newsletter or a Web page--but to create effective, professional-quality pieces that stand out from the competition, you need more than a hard drive and some decent software. You need an understanding of how visual communication works and a solid grasp of the principles of design, composition, and typography. You need Graphic Design on the Desktop. Written specifically for those who have little or no design background or experience, this accessible guide teaches you the fundamentals of sound graphic design and gives you the practical know-how to put them to work on your own projects, from initial concept through final production. This new edition covers every key element of the design process, including format, layout and page design, typesetting, color, and illustrations--and offers clear explanations of type terminology, printing terms, and more. It guides you step-by-step through the design and production of ads, posters, brochures, and other promotional materials, as well as newsletters and magazines. A separate chapter on designing for the Web helps you make the most of home page and Web site designs. Complete with helpful examples, exercises, hints, and checklists, plus tips on common pitfalls and how to avoid them, Graphic Design on the Desktop is the ideal design partner for projects that get attention and get results.