Theory Development And Strategy In Transmedia Storytelling

Author : Renira Rampazzo Gambarato
Publisher : Routledge
ISBN 13 : 1000078523
Total Pages : 133 pages
Book Rating : 4.27/5 ( download)

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Download or read book Theory, Development, and Strategy in Transmedia Storytelling written by Renira Rampazzo Gambarato and published by Routledge. This book was released on 2020-05-17 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores transmedia dynamics in various facets of fiction and nonfiction transmedia studies. Moving beyond the presentation/definition of transmediality as a field of study, the authors examine novel advancements in the theory, methodological development, and strategic planning of transmedia storytelling. Drawing upon a theoretical foundation grounded in Peircean semiotics and reflected in the methodological approaches to fiction and nonfiction transmedia projects, the chapters delve into diverse case studies, such as The Handmaid’s Tale and mega sporting events like the Olympics and FIFA World Cup, that illustrate the applications of our own methods and the implications of the logic behind transmedia dynamics. Expanding upon their own scholarship, the authors tackle the relevant topic of transmedia journalism, and present new approaches to transmedia strategic planning around educational initiatives in developing countries. The book is an important reference for scholars and students of media studies, education, journalism and transmedia, and those interested in comprehending theory, methodological development, and strategic planning of transmediality.

Author : Y?lmaz, Recep
Publisher : IGI Global
ISBN 13 : 1522553584
Total Pages : 599 pages
Book Rating : 4.88/5 ( download)

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Download or read book Handbook of Research on Transmedia Storytelling and Narrative Strategies written by Y?lmaz, Recep and published by IGI Global. This book was released on 2018-07-06 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.

Author : Matthew Freeman
Publisher : Routledge
ISBN 13 : 1351054880
Total Pages : 492 pages
Book Rating : 4.81/5 ( download)

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Download or read book The Routledge Companion to Transmedia Studies written by Matthew Freeman and published by Routledge. This book was released on 2018-10-09 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: Around the globe, people now engage with media content across multiple platforms, following stories, characters, worlds, brands and other information across a spectrum of media channels. This transmedia phenomenon has led to the burgeoning of transmedia studies in media, cultural studies and communication departments across the academy. The Routledge Companion to Transmedia Studies is the definitive volume for scholars and students interested in comprehending all the various aspects of transmediality. This collection, which gathers together original articles by a global roster of contributors from a variety of disciplines, sets out to contextualize, problematize and scrutinize the current status and future directions of transmediality, exploring the industries, arts, practices, cultures, and methodologies of studying convergent media across multiple platforms.

Author : Hernández-Santaolalla, Víctor
Publisher : IGI Global
ISBN 13 : 1799831205
Total Pages : 457 pages
Book Rating : 4.04/5 ( download)

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Download or read book Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies written by Hernández-Santaolalla, Víctor and published by IGI Global. This book was released on 2020-04-24 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.

Author : Donna Hancox
Publisher : Routledge
ISBN 13 : 1000346307
Total Pages : 203 pages
Book Rating : 4.05/5 ( download)

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Download or read book The Revolution in Transmedia Storytelling through Place written by Donna Hancox and published by Routledge. This book was released on 2021-02-17 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes that the theory and practice of transmedia storytelling must be re-considered from a social impact and community development perspective, and that time has come for a rigorous critique of the limited ways in which it has been commonly represented. Transmedia storytelling has become one of the most influential and profitable innovations in the field of media and entertainment. It has changed the ways audiences interact with films, television and web series, advertising, gaming and book publishing. It has also shifted the practices around creation and dissemination of such content. This book asserts that the futures of transmedia storytelling for social impact or change are deeply tied to understandings of place grounded in human geography. Through a series of case studies of projects which challenge the status quo of transmedia, this book explores the elements of transmedia that can be used to amplify under-represented voices and make stories that signal a more inclusive and sustainable future. This book offers a valuable contribution to the literature in the areas of transmedia storytelling, narratology, digital fiction, electronic literature, locative storytelling, performative writing, digital culture studies and human geography.

Author : Nicole Basaraba
Publisher : Routledge
ISBN 13 : 100057783X
Total Pages : 172 pages
Book Rating : 4.39/5 ( download)

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Download or read book Transmedia Narratives for Cultural Heritage written by Nicole Basaraba and published by Routledge. This book was released on 2022-04-21 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transmedia Narratives for Cultural Heritage focuses on theoretical approaches to the analysis and creative practice of developing non-fiction digital transmedia narratives in the rapidly growing cultural heritage sector. This book applies a media-focused transdisciplinary approach to understand the conventions of emerging digital narrative genres. Considering digital media’s impact on narrative creation and reception, the approach, namely remixed transmedia, can aid practitioners in creating strategic non-fiction narratives for cultural heritage. These creations also need to be evaluated and a digital-media focused ‘ludonarrative toolkit’ allows for the critical analysis of the composition and public participation in interactive digital narratives. This toolkit is applied and exemplified in genres including virtual museums, serious games, and interactive documentaries. The book also includes a seven-phase theoretical framework that can assist future creators (and project managers) of non-fiction transmedia ‘mothership’ narratives; and a methodology (based on ‘big data analysis’) for how to invent new cultural heritage narratives through bottom-up remixing that allows for public inclusion. Two transnational case studies on the 11 UNESCO World Heritage Australian Convict Sites and the Irish National Famine Way demonstrate the seven-phase framework’s applicability. As many scholars across disciplines are increasingly creating digital narratives on historical topics for public consumption in various forms, the theoretical foundations and practical project management framework will be useful for scholars and project teams in the domains of transmedia studies, interactive narratives, cultural heritage, media studies, comparative literature, and journalism.

Author : Robert Pratten
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781515339168
Total Pages : 0 pages
Book Rating : 4.65/5 ( download)

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Download or read book Getting Started with Transmedia Storytelling written by Robert Pratten and published by Createspace Independent Publishing Platform. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a guide to developing cross-platform and pervasive entertainment. Whether you're a seasoned pro or a complete newbie, this book is filled with tips and insights in multi-platform interactive storytelling.

Author : Kelly McErlean
Publisher : Taylor & Francis
ISBN 13 : 1317268431
Total Pages : 308 pages
Book Rating : 4.37/5 ( download)

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Download or read book Interactive Narratives and Transmedia Storytelling written by Kelly McErlean and published by Taylor & Francis. This book was released on 2018-03-05 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interactive Narratives and Transmedia Storytelling provides media students and industry professionals with strategies for creating innovative new media projects across a variety of platforms. Synthesizing ideas from a range of theorists and practitioners across visual, audio, and interactive media, Kelly McErlean offers a practical reference guide and toolkit to best practices, techniques, key historical and theoretical concepts, and terminology that media storytellers and creatives need to create compelling interactive and transmedia narratives. McErlean takes a broad lens, exploring traditional narrative, virtual reality and augmented reality, audience interpretation, sound design, montage, the business of transmedia storytelling, and much more. Written for both experienced media practitioners and those looking for a reference to help bolster their creative toolkit or learn how to better craft multiplatform stories, Interactive Narratives and Transmedia Storytelling serves as a guide to navigating this evolving world.

Author : Kevin Moloney
Publisher : Routledge
ISBN 13 : 1000555941
Total Pages : 257 pages
Book Rating : 4.43/5 ( download)

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Download or read book Transmedia Change written by Kevin Moloney and published by Routledge. This book was released on 2022-03-10 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines and illustrates the use of design principles, design thinking, and other empathy research techniques in university and public settings, to plan and ethically target socially-concerned transmedia stories and evaluate their success through user experience testing methods. All media industries continue to adjust to a dispersed, diverse, and dilettante mediascape where reaching a large global audience may be easy but communicating with a decisive and engaged public is more difficult. This challenge is arguably toughest for communicators who work to engage a public with reality rather than escape. The chapters in this volume outline the pedagogy and practice of design, empathy research methods for story development, transmedia logics for socially-concerned stories, development of community engagement and the embrace of collective narrative, art and science research collaboration, the role of mixed and virtual reality in prosocial communication, ethical audience targeting, and user experience testing for storytelling campaigns. Each broad topic includes case examples and full case studies of each stage in production. Offering a detailed exploration of a fast-emerging area, this book will be of great relevance to researchers and university teachers of socially-concerned transmedia storytelling in fields such as journalism, documentary filmmaking, education, and activism.

Author : Lissa Holloway-Attaway
Publisher : Springer Nature
ISBN 13 : 3031476557
Total Pages : 546 pages
Book Rating : 4.56/5 ( download)

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Download or read book Interactive Storytelling written by Lissa Holloway-Attaway and published by Springer Nature. This book was released on 2023-12-01 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set LNCS 14383 and LNCS 14384 constitutes the refereed proceedings of the 16th International Conference on Interactive Digital Storytelling, ICIDS 2023, held in Kobe, Japan, during November 11–15, 2023. The 30 full papers presented in this book together with 11 short papers were carefully reviewed and selected from 101 submissions. Additionally, the proceedings includes 22 Late Breaking Works. The papers focus on topics such as: theory, history and foundations; social and cultural contexts; tools and systems; interactive narrative design; virtual worlds, performance, games and play; applications and case studies; and late breaking works.