Marketing Theory

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Publisher : SAGE Publications Limited
ISBN 13 : 9781847870001
Total Pages : 0 pages
Book Rating : 4.07/5 ( download)

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Book Synopsis Marketing Theory by : Pauline Maclaran

Download or read book Marketing Theory written by Pauline Maclaran and published by SAGE Publications Limited. This book was released on 2008-01-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Theory presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the three editors bring together key contributions to the field that reflect both historical and contemporary debates and influences. This major work draws together the many disparate perspectives that have contributed to the development of marketing theory to provide scholars with a substantive reference base from which to further develop the area.

Opening Science

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Publisher : Springer
ISBN 13 : 3319000268
Total Pages : 339 pages
Book Rating : 4.68/5 ( download)

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Book Synopsis Opening Science by : Sönke Bartling

Download or read book Opening Science written by Sönke Bartling and published by Springer. This book was released on 2013-12-16 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern information and communication technologies, together with a cultural upheaval within the research community, have profoundly changed research in nearly every aspect. Ranging from sharing and discussing ideas in social networks for scientists to new collaborative environments and novel publication formats, knowledge creation and dissemination as we know it is experiencing a vigorous shift towards increased transparency, collaboration and accessibility. Many assume that research workflows will change more in the next 20 years than they have in the last 200. This book provides researchers, decision makers, and other scientific stakeholders with a snapshot of the basics, the tools, and the underlying visions that drive the current scientific (r)evolution, often called ‘Open Science.’

Geographic Citizen Science Design

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Publisher : UCL Press
ISBN 13 : 1787356124
Total Pages : 400 pages
Book Rating : 4.22/5 ( download)

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Book Synopsis Geographic Citizen Science Design by : Artemis Skarlatidou

Download or read book Geographic Citizen Science Design written by Artemis Skarlatidou and published by UCL Press. This book was released on 2021-02-04 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Little did Isaac Newton, Charles Darwin and other ‘gentlemen scientists’ know, when they were making their scientific discoveries, that some centuries later they would inspire a new field of scientific practice and innovation, called citizen science. The current growth and availability of citizen science projects and relevant applications to support citizen involvement is massive; every citizen has an opportunity to become a scientist and contribute to a scientific discipline, without having any professional qualifications. With geographic interfaces being the common approach to support collection, analysis and dissemination of data contributed by participants, ‘geographic citizen science’ is being approached from different angles. Geographic Citizen Science Design takes an anthropological and Human-Computer Interaction (HCI) stance to provide the theoretical and methodological foundations to support the design, development and evaluation of citizen science projects and their user-friendly applications. Through a careful selection of case studies in the urban and non-urban contexts of the Global North and South, the chapters provide insights into the design and interaction barriers, as well as on the lessons learned from the engagement of a diverse set of participants; for example, literate and non-literate people with a range of technical skills, and with different cultural backgrounds. Looking at the field through the lenses of specific case studies, the book captures the current state of the art in research and development of geographic citizen science and provides critical insight to inform technological innovation and future research in this area.

Human Resource Development Research Handbook

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Publisher : Berrett-Koehler Publishers
ISBN 13 : 9781881052685
Total Pages : 256 pages
Book Rating : 4.80/5 ( download)

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Book Synopsis Human Resource Development Research Handbook by : Richard A. Swanson

Download or read book Human Resource Development Research Handbook written by Richard A. Swanson and published by Berrett-Koehler Publishers. This book was released on 1997 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research isn't just for academics. Human Resource professionals who incorporate it into their organizations see results. This guide demystifies the research process so HRD professionals can use it in their practices. Real-world examples show how research and theory can help solve everyday problems. 10 charts.

Research Methods

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Publisher : Atomic Dog Publishing
ISBN 13 : 9781592601462
Total Pages : 270 pages
Book Rating : 4.64/5 ( download)

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Book Synopsis Research Methods by : William M. K. Trochim

Download or read book Research Methods written by William M. K. Trochim and published by Atomic Dog Publishing. This book was released on 2005 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: From an expert in the research methods field, Research Methods: The Concise Knowledge Base was written specifically for undergraduates. Trochim streamlined and clarified explanations of fundamental, yet difficult, concepts in his familiar, engaging style. With this text, students will learn about the relationship between theory and practice, which will help them become better researchers and better consumers of research. From an expert in the research methods field, Research Methods: The Concise Knowledge Base was written specifically for undergraduates. Trochim streamlined and clarified explanations of fundamental, yet difficult, concepts in his familiar, engaging style. With this text, students will learn about the relationship between theory and practice, which will help them become better researchers and better consumers of research.

Rethinking Scientific Change and Theory Comparison:

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Publisher : Springer Science & Business Media
ISBN 13 : 1402062796
Total Pages : 379 pages
Book Rating : 4.97/5 ( download)

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Book Synopsis Rethinking Scientific Change and Theory Comparison: by : Léna Soler

Download or read book Rethinking Scientific Change and Theory Comparison: written by Léna Soler and published by Springer Science & Business Media. This book was released on 2008-05-29 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents a collection of essays devoted to the analysis of scientific change and stability. It explores the balance and tension that exist between commensurability and continuity on the one hand and incommensurability and discontinuity on the other. The book constitutes fully revised versions of papers that were originally presented at an international colloquium held at the University of Nancy, France, in June 2004.

Spare the Rod

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Publisher : University of Chicago Press
ISBN 13 : 022678584X
Total Pages : 166 pages
Book Rating : 4.44/5 ( download)

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Book Synopsis Spare the Rod by : Campbell F. Scribner

Download or read book Spare the Rod written by Campbell F. Scribner and published by University of Chicago Press. This book was released on 2021-05-11 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spare the Rodtraces the history of discipline in schools and its ever increasing integration with prison and policing, ultimately arguing for an approach to discipline that aligns with the moral community that schools could and should be. In Spare the Rod, historian Campbell F. Scribner and philosopher Bryan R. Warnick investigate the history and philosophy of America’s punishment and discipline practices in schools. To delve into this controversial subject, they first ask questions of meaning. How have concepts of discipline and punishment in schools changed over time? What purposes are they supposed to serve? And what can they tell us about our assumptions about education? They then explore the justifications. Are public school educators ever justified in punishing or disciplining students? Are discipline and punishment necessary for students’ moral education, or do they fundamentally have no place in education at all? If some form of punishment is justified in schools, what ethical guidelines should be followed? The authors argue that as schools have grown increasingly bureaucratic over the last century, formalizing disciplinary systems and shifting from physical punishments to forms of spatial or structural punishment such as in-school suspension, school discipline has not only come to resemble the operation of prisons or policing, but has grown increasingly integrated with those institutions. These changes and structures are responsible for the school-to-prison pipeline. They show that these shifts disregard the unique status of schools as spaces of moral growth and community oversight, and are incompatible with the developmental environment of education. What we need, they argue, is an approach to discipline and punishment that fits with the sort of moral community that schools could and should be.

Field Theory in Social Science

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Publisher :
ISBN 13 : 9780226476506
Total Pages : 346 pages
Book Rating : 4.02/5 ( download)

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Book Synopsis Field Theory in Social Science by : Kurt Lewin

Download or read book Field Theory in Social Science written by Kurt Lewin and published by . This book was released on 1976 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Communication Theory and Research

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Publisher : SAGE
ISBN 13 : 9781412918336
Total Pages : 324 pages
Book Rating : 4.32/5 ( download)

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Book Synopsis Communication Theory and Research by : Denis McQuail

Download or read book Communication Theory and Research written by Denis McQuail and published by SAGE. This book was released on 2005 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exciting collection of papers represents some of the finest communications research published during the last decade. To mark the 20th anniversary of the European Journal of Communication, a leading international journal, the editors have selected 21 papers, all of which make significant and valuable interventions in the field of media and communications. The volume is prefaced with an introduction by the editors and will be a central research text for scholars in this field.

Persuasion

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Publisher : SAGE Publications
ISBN 13 : 148331510X
Total Pages : 591 pages
Book Rating : 4.02/5 ( download)

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Book Synopsis Persuasion by : Daniel J. O′Keefe

Download or read book Persuasion written by Daniel J. O′Keefe and published by SAGE Publications. This book was released on 2015-02-18 with total page 591 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O′Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter’s material and quickly master the concepts being introduced.