The Unbreakable Rules Of Marketing

Author : Cathey Armillas
Publisher :
ISBN 13 : 9780985005405
Total Pages : 274 pages
Book Rating : 4.08/5 ( download)

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Download or read book The Unbreakable Rules of Marketing written by Cathey Armillas and published by . This book was released on 2012-06-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: All marketing is about getting people to love you. That's what it come down to, doesn't it? Love. This book is about the 9 1/2 rules that govern how to get that love--for you, your company, your products, your ideas, your casue, or your dog. No matter what you're trying to market, you have to obey these rules. They're unbreakable.

Author : Jeffrey Gitomer
Publisher : Bard Press
ISBN 13 : 1885167792
Total Pages : 186 pages
Book Rating : 4.98/5 ( download)

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Download or read book Jeffrey Gitomer's 21.5 Unbreakable Laws of Selling written by Jeffrey Gitomer and published by Bard Press. This book was released on 2013-09-03 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are universal laws of selling that determine whether you succeed, or don’t succeed — whether you earn enough to enjoy the lifestyle you want or struggle to make ends meet. When you align the wind with your sails, you move effortlessly across the water. When your sails are out of alignment, you flounder and go nowhere. If you align your thinking and actions with these powerful laws of selling, you will be more effective and efficient. You will encounter less friction, require less energy, and get bigger results faster. Here's a sampling of Jeffrey’s 21.5 Laws of Selling: • Deliver Value First • Ask Before Telling • Communicate in Terms of Them • Become Your Own Brand • Earn Referrals and Testimonials without Asking • Create Loyal Customers These 21.5 Laws are the rock foundation of selling. They may be invisible but they are undeniable — and unbreakable. If you're just getting started in selling, you will find the Laws invaluable. Whether or not you learn them and follow them will make or break your career. If you’ve been in sales for a while, you will find yourself saying, "I haven’t been doing that." "I knew that! How did forget?" When we break the Laws we pay the price. Our sales suffer. Our bank account takes a hit. It’s an effort to get out of bed and make a sales call, to do our best work — work that is aligned with the Laws. Use Jeffrey’s Laws of Selling to recharge your enthusiasm and redirect your actions back to what really works.

Author : Sean Castrina
Publisher :
ISBN 13 : 9780989104517
Total Pages : pages
Book Rating : 4.16/5 ( download)

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Download or read book 8 Unbreakable Rules for Business Start-Up Success Workbook written by Sean Castrina and published by . This book was released on 2013-04-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Workbook accompanying the ebook.

Author : Brian Tracy
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1605098981
Total Pages : 341 pages
Book Rating : 4.82/5 ( download)

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Download or read book The 100 Absolutely Unbreakable Laws of Business Success written by Brian Tracy and published by Berrett-Koehler Publishers. This book was released on 2002-01-11 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are some people more successful in business? Why do some businesses flourish where others fail? Renowned business speaker and author, Brian Tracy, tackles these puzzling questions through a set of principles or universal laws one needs to follow to become successful in the world of business. In The 100 Absolutely Unbreakable Laws of Business Success, Tracy draws on his thirty years of experience and knowledge to present a set of principles or "universal laws" that lie behind the success of business people everywhere, in every kind of enterprise, large and small. These are natural laws, he says, and they work everywhere and for everyone, virtually without exception. Every year, thousands of companies underperform or even fail and millions of individuals underachieve, frustrated by thwarted ambition and dreams-all because they either attempted to violate or did not know these universal laws. But ignorance of the law is no excuse! Tracy breaks the 100 laws down into nine major categories: Life, Success, Business, Leadership, Money, Economics, Selling, Negotiating, and Time Management. Drawing on a lifetime of observation, investigation, and experience, Tracy not only identifies and defines each law, he also reveals its source and foundation, whether in science, nature, philosophy, experience, or common sense. He illustrates how it functions in the world using real-life anecdotes and examples shows how to apply it to your life and work through specific questions and practical steps and exercises that everyone can use-sometimes in just minutes-to begin the journey toward greater business success.

Author : David D'Alessandro
Publisher : McGraw Hill Professional
ISBN 13 : 9780071398503
Total Pages : 216 pages
Book Rating : 4.03/5 ( download)

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Download or read book Brand Warfare written by David D'Alessandro and published by McGraw Hill Professional. This book was released on 2002-09-13 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bestselling war-faring guide offers a series of principles for improving a company's understanding of the concept of brand and brand usage based on the methods used by John Hancock.

Author : Rick MathiesonR
Publisher : AMACOM
ISBN 13 : 0814428908
Total Pages : 256 pages
Book Rating : 4.00/5 ( download)

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Download or read book Branding Unbound written by Rick MathiesonR and published by AMACOM. This book was released on 2005-08-19 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re in marketing, advertising, or branding, consider this: While it used to take three television spots for a product to register with its intended audience, it can now take as many as seventy. Are people simply tuning out marketing messages? No. They’re simply choosing which messages to tune in. Thanks to wireless technology, customers now have the luxury of responding (or not responding) to advertising when, where, and however they like. Leading companies such as Wal-Mart, McDonald’s, Starbucks, Kellogg’s, NBC, MTV, Procter & Gamble, DaimlerChrysler, and others are already reaching millions of customers, one at a time, wirelessly. The technology gives these companies an unprecedented view of buying patterns and the ability to identify and market specifically to the most likely customers. In Branding Unbound, author Rick Mathieson reveals how your business can emulate some of the most powerful and successful branding strategies in the world. In addition, Mathieson has conducted exclusive, insightful Q&As with some of the modern legends of cutting-edge marketing and business: * Seth Godin, author of Permission Marketing, Unleashing the Idea Virus, and Purple Cow, discusses permission marketing in a wireless landscape. * Tom Peters, ""the father of the postmodern corporation"" and author of The Brand You 50 and In Search of Excellence, offers the Peters Principles for the wireless era. * Don Peppers, world-renowned marketing thought leader and author of Enterprise One-to-One, talks about how mobility will alter the brand experience. * Christopher Locke, author of The Cluetrain Manifesto and Gonzo Marketing, presents a ""Cluetrain Manifesto"" for the Mobile Age. * Chet Huber, President of OnStar, describes how the demand for in-vehicle services and information will change drivers’ relationships with their vehicles. * Gary Hamel, Chairman of Strategos and author of Leading the Revolution and Competing for the Future, discusses the first priority of the wireless age: strategic transformation. * Howard Rheingold, author of Smart Mobs and The Virtual Community, champions the new ""self-organized entertainment"" of ""flash mobs."" Branding Unbound also offers a jargon-free look at current and emerging wireless technologies, examines the impact of social networking on mBranding strategy, and reveals the Top Ten Secrets of Successful Mobile Advertising. In the wireless marketing era, your brand can enjoy whole new levels of differentiation and customer recognition, while consumers benefit from on-the-spot convenience and a message individually tailored to their needs. Branding Unbound shows just how to harness the virtually limitless power of this amazing convergence of advanced technology and progressive business strategy to create the truly remarkable experience that will keep customers’ attention and win their loyalty.

Author : Laura Lowell
Publisher : Happy About
ISBN 13 : 0979942810
Total Pages : 109 pages
Book Rating : 4.15/5 ( download)

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Download or read book 42 Rules of Marketing written by Laura Lowell and published by Happy About. This book was released on 2012-07 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: The '42 Rules of Marketing - 2nd Edition' is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 20+ years. The idea behind this unique look at marketing was to create a series of helpful reminders; things that marketers know they should do, but don't always have the time or patience to do. The book touches on everything from tradeshows and PR to customer advocacy, market research and the role of humor in marketing. The author shares tips and tricks to ensure your marketing messages reach the intended audience. After all, isn't that the point?

Author : Robin Lewis
Publisher : St. Martin's Press
ISBN 13 : 1137480890
Total Pages : 272 pages
Book Rating : 4.97/5 ( download)

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Download or read book The New Rules of Retail written by Robin Lewis and published by St. Martin's Press. This book was released on 2014-08-12 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The New Rules of Retail, industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival in these dynamic times called for a business model based on three distinct competencies: preemptive, perpetual distribution; a neurological customer connection; and total control of the value chain. In the years since that book published, many of their predictions have come true. Now, they revisit timeless case studies like Ralph Lauren and Sears, as well as new additions like Trader Joe's, Lululemon, and Warby Parker, to assess how retailers must continue to evolve in the era of e-commerce, data mining, and tiered distribution. They also identify the five current trends that are currently driving consumer demand, including technology integration and channel consolidation, as exemplified by Jeff Bezos at Amazon. This is a fully revised and updated guide from two proven retail prognosticators.

Author : Chip Conley
Publisher : National Geographic Books
ISBN 13 : 1576753832
Total Pages : 0 pages
Book Rating : 4.35/5 ( download)

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Download or read book Marketing That Matters written by Chip Conley and published by National Geographic Books. This book was released on 2006-10-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're an entrepreneur building a new enterprise, the leader of an established socially responsible business, or a marketing professional at a Fortune 500 company who wants to make a difference, this "in-the-trenches" guide provides action steps for creating marketing programs that benefit your company and the world. Using real-life examples from Patagonia, General Mills, Clif Bar, and many other companies, Marketing That Matters shows how to define your company's mission, goals, and potential audience in ways that are flexible, creative, and true to your organization's core values. They offer ten practices to engage customers using innovative marketing techniques--from discovering how customers make decisions to building committed communities of customers, employees, and strategic partners who will spread the word about your company--and potentially change the world. Marketing that Matters is the definitive handbook to help you incorporate social responsibility as a core element in your company's marketing strategy.

Author : Jay Glazer
Publisher : HarperCollins
ISBN 13 : 0063062879
Total Pages : 233 pages
Book Rating : 4.70/5 ( download)

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Download or read book Unbreakable written by Jay Glazer and published by HarperCollins. This book was released on 2022-01-25 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hey Teammate, We all face obstacles-physical, emotional, between the ears. The good news is that everything we have fought back against can empower us, IF WE KNOW HOW TO USE IT. My obstacles happen to be anxiety and depression. I call it living in the gray, and I've been mired in it my whole life. To be honest, it sucks. But I have also recently recognized that this same gray that has held me down has also empowered me to make my wildest dreams come true. You have probably overcome many of your own obstacles, but you;ve been too close to the conflict to clearly see what you’ve accomplished. We are all UNBREAKABLE, no matter what we do, who we are, or what traumas we may have experienced. We just need to admit that we can’t walk this walk alone. --Jay Glazer After years of rejection but with constant hustle, Jay Glazer has built a career has one of the most iconic sports insiders, earning himself a spot on the Emmy award-winning Fox NFL Sunday, a role as the confidant of coaches and players across the league, and a role as himself alongside Dwayne “The Rock” Johnson on HBO series Ballers. His gym, Unbreakable Performance Center, attracts some of the biggest names in Hollywood, and is the headquarters to the powerful charity MVP (Merging Vets and Players) that Jay founded in 2015. MVP began as a weekly physical and mental health huddle with combat veterans and retired athletes has expanded to seven locations, helping soldiers and players transition to a new team. In Unbreakable, Jay Glazer talks directly to you, his teammates, and shares his truth. All of his success from his screeching-and-swerving joy ride through professional football, the media, the fighting world, Hollywood, the military-warrior community, comes with a side of relentless depression and anxiety. Living in the gray, as Jay calls it, is just a constant for him. And, in order to work through the gray and succeed, Jay has to maintain an Unbreakable Mindset. With this book, you can too. · Be of Service—help others and help yourself in the process · Build Your Team—give support, get support · Never Underestimate the Power of Laughter—never take yourself too seriously · Be Proud of Your Scars—our trauma makes us who we are Throughout Unbreakable, Jay will use his stories—featuring some of the biggest, baddest, and most fascinating characters in the public eye today—to show how he walks this walk, has learned that while the gray is very real, it doesn’t have to define him. And it doesn’t have to define you either.