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Author : Frederick James Trezise
Publisher :
ISBN 13 :
Total Pages : 154 pages
Book Rating : 4.31/5 ( download)
Download or read book The Typography of Advertisements written by Frederick James Trezise and published by . This book was released on 1911 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frederick James Trezise
Publisher : Forgotten Books
ISBN 13 : 9780282503734
Total Pages : 140 pages
Book Rating : 4.30/5 ( download)
Download or read book The Typography of Advertisements (Classic Reprint) written by Frederick James Trezise and published by Forgotten Books. This book was released on 2017-07-23 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from The Typography of Advertisements Those who have made a study of the psychology of advertising have emphasized the importance of the effect of the design of the advertisement upon the mind. It is from the design, rather than the wording, that the first impressions are gained. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author : Gilbert P. Farrar
Publisher :
ISBN 13 :
Total Pages : 314 pages
Book Rating : 4.41/5 ( download)
Download or read book The Typography of Advertisements that Pay written by Gilbert P. Farrar and published by . This book was released on 1917 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Benjamin Sherbow
Publisher :
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4.03/5 ( download)
Download or read book Effective Type-use for Advertising written by Benjamin Sherbow and published by . This book was released on 1922 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Benjamin Sherbow
Publisher : Forgotten Books
ISBN 13 : 9781333763831
Total Pages : 164 pages
Book Rating : 4.32/5 ( download)
Download or read book Effective Type-Use for Advertising (Classic Reprint) written by Benjamin Sherbow and published by Forgotten Books. This book was released on 2016-09-27 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Effective Type-Use for Advertising Advertising typography must stimulate interest by its liveliness Display, 49 1 Display must stand out, 53 2 Display must be easy to read, 55 3 Display must be good to look at, 662 4 Display must be arranged so that its sense clear at first glance, 63 5 We must not overdo, 64. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author : George French
Publisher : Forgotten Books
ISBN 13 : 9781332820511
Total Pages : 312 pages
Book Rating : 4.14/5 ( download)
Download or read book The Art and Science of Advertising (Classic Reprint) written by George French and published by Forgotten Books. This book was released on 2016-06-13 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from The Art and Science of Advertising Preface Illustrations Introduction The Profession of Advertising Science and Psychology in Advertising Moral and Esthetic Elements Art in Advertising The Study of Advertising 'the Advertising and Selling Campaign Salesmanship and Advertising The Personal Contact The Element of Interest The Argument of the Advertisement Attraction, Suggestion, Assertion. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author : Frederick James Trezise
Publisher :
ISBN 13 :
Total Pages : 134 pages
Book Rating : 4.43/5 ( download)
Download or read book The Typography of Advertisements written by Frederick James Trezise and published by . This book was released on 1921 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : W. Livingston Larned
Publisher : Forgotten Books
ISBN 13 : 9780656092086
Total Pages : 332 pages
Book Rating : 4.84/5 ( download)
Download or read book Illustration in Advertising (Classic Reprint) written by W. Livingston Larned and published by Forgotten Books. This book was released on 2018-02-08 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Illustration in Advertising Advertisers are periodically called upon to decide whether or not their campaigns Shall be illustrated. The most ardent supporters of pictures in advertising will admit that occasions arise and peculiar conditions develop, which call for all-type dis play. To use illustrations for the sake of having pictures in the advertisement is a false premise and folly. Why then, are embellishments employed at all? What functions are obligatory? What useful selling purpose is achieved? Every stroke of the pen, every mark of the brush, every artifice of the studio Should be employed only as a commercial asset. Advertising is at its lowest ebb when it becomes a colorful luxury The growth of advertising, phenomenal and spectacular as it has been, is interlocked with the constructive things which it has really accomplished. The most beautiful canvas by the most accomplished painter, inexpertly applied, may be a detriment rather than a force to keep factory wheels humming. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author : Oscar Wilde
Publisher : Lindhardt og Ringhof
ISBN 13 : 8728104048
Total Pages : 28 pages
Book Rating : 4.40/5 ( download)
Download or read book Pen, Pencil, and Poison written by Oscar Wilde and published by Lindhardt og Ringhof. This book was released on 2022-04-06 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Pen, Pencil, and Poison’ is one of Wilde’s most intriguing essays. Part biography, part social commentary, and part philosophical debate, he writes the biography of an art critic, who was also convicted of murder. However, in true Wildean style, there’s more to the essay than meets the eye. While documenting the life and crimes of Thomas Griffiths Wainwright, Wilde explores the ideas of dual identity, sin in the formation of the personality, and the relationship between crime and culture. ‘Pen, Pencil, and Poison’ is a fascinating insight into some of the conventions of the time. Oscar Wilde (1854 – 1900) was an Irish novelist, poet, playwright, and wit. He was an advocate of the Aesthetic movement, which extolled the virtues of art for the sake of art. During his career, Wilde wrote nine plays, including ‘The Importance of Being Earnest,’ ‘Lady Windermere’s Fan,’ and ‘A Woman of No Importance,’ many of which are still performed today. His only novel, ‘The Picture of Dorian Gray’ was adapted for the silver screen, in the film, ‘Dorian Gray,’ starring Ben Barnes and Colin Firth. In addition, Wilde wrote 43 poems, and seven essays. His life was the subject of a film, starring Stephen Fry.
Author : Alex W. White
Publisher : Simon and Schuster
ISBN 13 : 162153491X
Total Pages : 224 pages
Book Rating : 4.14/5 ( download)
Download or read book Advertising Design and Typography written by Alex W. White and published by Simon and Schuster. This book was released on 2015-09-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover: •Researching your client and your audience •What makes an ad successful •Getting the audience’s attention in a crowded marketplace •Researching your client and your audience •The importance of consistent branding and identity •The difference between print advertising, billboards, the web, television, and radio •Advertising design versus editorial design Also included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over fifteen hundred examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and train you to see in a more critical and accurate way that gets messages across more effectively. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
