Author : Michael A. Nitti
Publisher : Motivational Press, Incorporated
ISBN 13 : 9780982575536
Total Pages : 213 pages
Book Rating : 4.3X/5 ( download)
Book Synopsis The Trophy Effect by : Michael A. Nitti
Download or read book The Trophy Effect written by Michael A. Nitti and published by Motivational Press, Incorporated. This book was released on 2010-01-01 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Trophy Effect is an innate, subconscious force that causes human beings to focus on their shortcomings, rather than on their accomplishments. As a result, we are inclined to feel more doubtful than hopeful and are more likely to give up on things rather than stay the course. Moreover, because The Trophy Effect is tied directly to our survival instinct (our "reactionary mind"), it's so well concealed that we don't even know that it's occurring. Therefore, we are not aware that The Trophy Effect is something over which we can exercise full control by simply learning how to do it.