The Thought Leaders Project

Author : Brian Bierbaum
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781468068252
Total Pages : 0 pages
Book Rating : 4.53/5 ( download)

DOWNLOAD NOW!

Download or read book The Thought Leaders Project written by Brian Bierbaum and published by Createspace Independent Publishing Platform. This book was released on 2011-10-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for the marketer in the field using everyday language, examples, and case studies that will help all members of a hospital marketing department do their jobs better while spending marketing dollars wisely. The Thought Leaders Project: Hospital Marketing, is co-written by a team of marketing thought leaders in the healthcare industry. The book is a compilation of healthcare marketing insights, tips, and best practices written by leading healthcare marketers. The book itself covers a variety of topics such as the application of digital marketing strategies to patient acquisition, patient experience, patient retention, and service line marketing. With articles from the likes of Lee Aase, Chris Boyer, Dan Dunlop we are empowered with the tools and inspired to take action to impact the very lives of the patients we serve.

Author : Laurie Young
Publisher : Kogan Page Publishers
ISBN 13 : 0749465123
Total Pages : 344 pages
Book Rating : 4.24/5 ( download)

DOWNLOAD NOW!

Download or read book Thought Leadership written by Laurie Young and published by Kogan Page Publishers. This book was released on 2013-10-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like most buzzwords, thought leadership is an often misused and misunderstood term. But what is it really? And why do many of the world's leading companies invest serious money and smart people into this mysterious practice, building dedicated business units to create it? It sounds like business jargon, but this ill-defined term captures a key practice that has been used for many years to create success for individuals, charities and vast companies. Drawing on over 30 years of experience engaging with thought leadership, Laurie Young provides an extensive examination of its history, its purpose, its future, and how you can make thought leadership work for you. Packed with ground-breaking case studies from global organisations such as IBM, Deloitte, Allen & Overy, Fairtrade, Philips and Unilever; and with over 50 unique interviews with some of the world's acknowledged business leaders, Thought Leadership can help anyone involved in the business decision-making process to gain alignment across their company regarding the challenges they face. Thought Leadership can come from any source in business - unique insight, research, executives, customer engagement, product managers, and expert professionals -. We all have knowledge, experience and a point of view. Laurie Young's accessible look at this fascinating and vital business practice is your first step to making thought leadership work for you and your organisation.

Author : Denise Brosseau
Publisher : John Wiley & Sons
ISBN 13 : 1118647610
Total Pages : 278 pages
Book Rating : 4.15/5 ( download)

DOWNLOAD NOW!

Download or read book Ready to Be a Thought Leader? written by Denise Brosseau and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: The how-to guide to becoming a go-to expert Within their fields, thought leaders are sources of inspiration and innovation. They have the gift of harnessing their expertise and their networks to make their innovative thoughts real and replicable, sparking sustainable change and even creating movements around their ideas. In Ready to Be a Thought Leader?, renowned executive talent agent Denise Brosseau shows readers how to develop and use that gift as she maps the path from successful executive, professional, or civic leader to respected thought leader. With the author's proven seven-step process—and starting from wherever they are in their careers—readers can set a course for maximum impact in their field. These guidelines, along with stories, tips, and success secrets from those who have successfully made the transition to high-profile thought leader, allow readers to create a long-term plan and start putting it into action today, even if they only have 15 minutes to spare. Offers a step-by-step process for becoming a recognized thought leader in your field Includes real-world examples from such high-profile thought leaders as Robin Chase, founder and former CEO of Zipcar; Chip Conley, author of PEAK and former CEO of JDV Hospitality; and more Written by Denise Brosseau, founder of Thought Leadership Lab, an executive talent agency that helps executives become thought leaders, who has worked with start-up CEOs and leaders from such firms as Apple, Genentech, Symantec, Morgan Stanley, Medtronic, KPMG, DLA Piper, and more Ready to Be a Thought Leader? offers essential reading for anyone ready to expand their influence, increase their professional success, have an impact far beyond a single organization and industry, and ultimately leave a legacy that matters.

Author : Dr. Karthik Nagendra
Publisher : Notion Press
ISBN 13 : 1649517793
Total Pages : 193 pages
Book Rating : 4.91/5 ( download)

DOWNLOAD NOW!

Download or read book The Thought Leader Way written by Dr. Karthik Nagendra and published by Notion Press. This book was released on 2020-10-13 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide for thought leader marketing! Grow your business and profoundly engage your customers in a digital era with fresh insights from Dr. Nagendra in The Thought Leader Way. – Marshall Goldsmith - Thinkers 50 #1 Executive Coach and only two-time #1 Leadership Thinker in the world. Thought leadership is a much-abused term in business. It often conceals thinly veiled self-promotion that is shallow and superficial. But Karthik Nagendra, as this book shows, takes a thoughtful and insightful view, emphasizing that thought leadership involves factors such as transparency and integrity that are vital to establishing trust and credibility. The book offers several examples to show how institutions can enhance their influence by sharing intellectual capital with those who wish to learn. That makes this book an important resource for all who wish to educate themselves about what thought leadership is, and what it is not. – Mukul Pandya Senior fellow, AI for Business, Wharton Customer Analytics/ Former Executive Director- Knowledge@Wharton The Wharton School, University of Pennsylvania

Author : Brian James Bierbaum
Publisher : CreateSpace
ISBN 13 : 9781461905424
Total Pages : 176 pages
Book Rating : 4.27/5 ( download)

DOWNLOAD NOW!

Download or read book The Thought Leaders Project written by Brian James Bierbaum and published by CreateSpace. This book was released on 2014-05-14 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for the marketer in the field using everyday language, examples, and case studies that will help all members of a hospital marketing department do their jobs better while spending marketing dollars wisely. The Thought Leaders Project: Hospital Marketing, is co-written by a team of marketing thought leaders in the healthcare industry. The book is a compilation of healthcare marketing insights, tips, and best practices written by leading healthcare marketers. The book itself covers a variety of topics such as the application of digital marketing strategies to patient acquisition, patient experience, patient retention, and service line marketing. With articles from the likes of Lee Aase, Chris Boyer, Dan Dunlop we are empowered with the tools and inspired to take action to impact the very lives of the patients we serve.

Author : Susanne Madsen
Publisher : Kogan Page Publishers
ISBN 13 : 0749472359
Total Pages : 287 pages
Book Rating : 4.51/5 ( download)

DOWNLOAD NOW!

Download or read book The Power of Project Leadership written by Susanne Madsen and published by Kogan Page Publishers. This book was released on 2015-01-03 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's 'more for less' culture, the expectations of project management and delivery are no longer limited to budgets, schedules and quality. For projects to make an impact and have lasting value, the project manager must be able to strategize, innovate, motivate, empower and collaborate - in other words, project managers must learn how to lead. The Power of Project Leadership helps you transform into an effective project leader by shifting your managerial mindset into one of inspiration, motivation and influence. The book describes what good project leadership looks like and explains how to make the transition using concrete tools and strategies. With underlying theories to help the reader understand how teams and individuals are motivated, it ensures that project managers lead with vision, continuously improve and innovate, work with intent, empower the team, get closer to stakeholders, remain authentic and establish a solid foundation for their projects. The book has a practical and engaging approach and draws on over 25 interviews with leading experts who have made the transition from project managers to project leaders. These experts come from a variety of sectors and companies; including Expedia, British Gas, Standard Bank, Verizon Enterprise Solutions, Liquid Planner, and the UK Government.

Author : Robin FarmanFarmaian
Publisher : Simon and Schuster
ISBN 13 : 1948080869
Total Pages : 176 pages
Book Rating : 4.66/5 ( download)

DOWNLOAD NOW!

Download or read book The Thought Leader Formula written by Robin FarmanFarmaian and published by Simon and Schuster. This book was released on 2019-02-28 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything Stems From Your Thoughts PEOPLE DON’T PAY FOR CONTENT; THEY PAY FOR PACKAGING.But how do you package yourself in a way that is accessible, relatable, and that will beheard above the noise?You want to expand your career and take your business to the next level. You’re not sure exactly where to start, but you want to be known. You might have brilliant ideas, but you weren’t born knowing how to sell them. No one is; it takes study, practice, and years of grind.The truth is, there’s no difference between branding a company and branding a person.It takes a shift in mindset: you are the company.Robin Farmanfarmaian takes you from zero to blastoff. Take a deep dive through the how of thought leadership; learn the foundations that will create an impact; see how Robin transformed herself into a brand; and establish your why—your fundamental truth—to build your launching pad for success.

Author : Robin Segbers
Publisher :
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4.81/5 ( download)

DOWNLOAD NOW!

Download or read book The Thought Leaders Project written by Robin Segbers and published by . This book was released on 2011 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Alexander Laufer
Publisher : FT Press
ISBN 13 : 0132620367
Total Pages : 302 pages
Book Rating : 4.69/5 ( download)

DOWNLOAD NOW!

Download or read book Mastering the Leadership Role in Project Management written by Alexander Laufer and published by FT Press. This book was released on 2012-04-23 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, project management expert Dr. Alexander Laufer leads an all-star team of practitioners and thought leaders in presenting a powerful project leadership framework. Laufer’s framework addresses the toughest challenges of new product development: large, complex projects composed of many diverse, geographically distributed, and highly interdependent components; organizational change; and repeated and risky tasks. Laufer reveals core leadership principles that are crucial to successful project leadership in dynamic and complex environments, regardless of industry, project goals, or stakeholders. Then, together with his contributors, he presents eight chapter-length case studies covering exceptionally challenging projects in a wide spectrum of industries and products – from developing missiles to reorganizing companies, building spacecraft and dairy plants to flying solar-powered airplanes. Readers will discover new ways to unleash the power of autonomy and learning; adapt to change on a timely basis; “give up” control without “losing” control; use face-to-face interaction to maximize alignment; manage “no fun” missions in hostile environments; deliver on bold ideas through sheer preparation; learn from practice – and unlearn lessons that need to be unlearned. Mastering the Leadership Role in Project Management will be invaluable to executives, project leaders, and aspiring project leaders in all organizations – regardless of their project goals, backgrounds, or experience.

Author : Liz Alexander
Publisher : Happy About
ISBN 13 : 9781616990923
Total Pages : 0 pages
Book Rating : 4.29/5 ( download)

DOWNLOAD NOW!

Download or read book # Thought Leadership Tweet Book01 written by Liz Alexander and published by Happy About. This book was released on 2012-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thought leaders advance the marketplace of ideas by proposing actionable, commercially relevant, research-backed, new points of view. They engage in and showcase innovative thinking as opposed to churning out product-focused, brand-centric white papers, or "curated" content that mimics others' ideas. But while individual thought leaders are in plentiful supply (at least, those who self-identify as such), many organizations struggle to establish their thought leadership approach. If you recognize the importance of differentiating yourself to clients by offering compelling points of view that are intriguing, innovative, inspiring-and wholly relevant to them-this book is for you. Authors Dr. Liz Alexander and Craig Badings, who have more than 50 years of consulting experience between them, have devised a series of questions that will provoke you to consider all the elements necessary to execute a successful organizational thought leadership campaign. The authors have done the preliminary thinking for you so that your organization can better leverage your value in your industry. This book takes a different approach to many who see thought leadership as part of a short-term product marketing, advertising, or PR strategy. It will ensure that you embed thought leadership across the entire organization and centralize it as part of your client-centric culture. Many organizations are squandering time, money, and effort on initiatives that do not move the needle in terms of establishing a differentiated brand identity, deep trust, and loyal followership. Arm yourself with this small yet immensely powerful book and that will no longer be something you have to worry about. #THOUGHT LEADERSHIP tweet is part of the THiNKaha series whose slim, easy-to-read-and-absorb books contain 140 thought-provoking and actionable quotes (tweets/ahas).