The Theory Of Effect

Author : Robin L. Nabi
Publisher : SAGE
ISBN 13 : 1412959969
Total Pages : 657 pages
Book Rating : 4.64/5 ( download)

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Download or read book The SAGE Handbook of Media Processes and Effects written by Robin L. Nabi and published by SAGE. This book was released on 2009-09-11 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts.

Author : Jennings Bryant
Publisher : Routledge
ISBN 13 : 1135647380
Total Pages : 645 pages
Book Rating : 4.84/5 ( download)

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Download or read book Media Effects written by Jennings Bryant and published by Routledge. This book was released on 2002-02 with total page 645 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition updates and expands the scholarship of the 1st edition, examining media effects in

Author : Derek A. Long
Publisher : Wiley
ISBN 13 : 9780471490289
Total Pages : 624 pages
Book Rating : 4.88/5 ( download)

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Download or read book The Raman Effect written by Derek A. Long and published by Wiley. This book was released on 2002-05-17 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a unified theoretical treatment, which is complete and rigorous but nonetheless readable. The theoretical treatment requires a variety of mathematical and physical tools. To keep the main text uncluttered, these tools are developed in comprehensive Appendices to which cross-references are made in the main text. These Appendices also ensure that the main text is useful to readers with a wide variety of scientific backgrounds and experience. These include not only spectroscopists, but also chemists, physicists, biochemists and analytical chemists. The presentation is such that postgraduate and postdoctoral students as well as more established research workers will find it valuable. About the Author The author was formerly Professor of Structural Chemistry and Director of the Molecular Spectroscopy unit in the University of Bradford. He is distinguished for his original scientific work in a number of areas of Raman spectroscopy. His book, 'Raman Spectroscopy', published in 1978 and long out of print, was highly successful. He has been co-editor of many books including the Specialist Reports on Molecular Spectroscopy, published by the Royal Society of Chemistry; he retired as Editor-in-Chief of the Journal of Raman Spectroscopy in December 1999.

Author : S. Shyam Sundar
Publisher : John Wiley & Sons
ISBN 13 : 1118413369
Total Pages : 613 pages
Book Rating : 4.64/5 ( download)

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Download or read book The Handbook of the Psychology of Communication Technology written by S. Shyam Sundar and published by John Wiley & Sons. This book was released on 2015-03-16 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of the Psychology of Communication Technology offers an unparalleled source for seminal and cutting-edge research on the psychological aspects of communicating with and via emergent media technologies, with leading scholars providing insights that advance our knowledge on human-technology interactions. • A uniquely focused review of extensive research on technology and digital media from a psychological perspective • Authoritative chapters by leading scholars studying psychological aspects of communication technologies • Covers all forms of media from Smartphones to Robotics, from Social Media to Virtual Reality • Explores the psychology behind our use and abuse of modern communication technologies • New theories and empirical findings about ways in which our lives are transformed by digital media

Author : Joshua D. Reiss
Publisher : CRC Press
ISBN 13 : 1466560282
Total Pages : 372 pages
Book Rating : 4.84/5 ( download)

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Download or read book Audio Effects written by Joshua D. Reiss and published by CRC Press. This book was released on 2014-10-23 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Audio Effects: Theory, Implementation and Application explores digital audio effects relevant to audio signal processing and music informatics. It supplies fundamental background information on digital signal processing, focusing on audio-specific aspects that constitute the building block on which audio effects are developed. The text integrates theory and practice, relating technical implementation to musical implications. It can be used to gain an understanding of the operation of existing audio effects or to create new ones. In addition to delivering detailed coverage of common (and unusual) audio effects, the book discusses current digital audio standards, most notably VST and AudioUnit. Source code is provided in C/C++ and implemented as audio effect plug-ins with accompanying sound samples. Each section of the book includes study questions, anecdotes from the history of music technology, and examples that offer valuable real-world insight, making this an ideal resource for researchers and for students moving directly into industry.

Author : Dolores Albarracín
Publisher : Cambridge University Press
ISBN 13 : 1108879705
Total Pages : 401 pages
Book Rating : 4.05/5 ( download)

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Download or read book Action and Inaction in a Social World written by Dolores Albarracín and published by Cambridge University Press. This book was released on 2021-02-18 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains how actions and inactions arise and change in social contexts, including social media and face-to-face communication. Its multidisciplinary perspective covers research from psychology, communication, public health, business studies, and environmental sciences. The reader can use this cutting-edge approach to design and interpret effects of behavioral change interventions as well as replicate the materials and methods implemented to study them. The author provides an organized set of principles that take the reader from the formation of attitudes and goals, to the structure of action and inaction. It also reflects on how cognitive processes explain excesses of action while inaction persists elsewhere. This practical guide summarises the best practices persuasion and behavioral interventions to promote changes in health, consumer, and social behaviors.

Author : Benedict Carey
Publisher : Random House
ISBN 13 : 0812993896
Total Pages : 274 pages
Book Rating : 4.99/5 ( download)

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Download or read book How We Learn written by Benedict Carey and published by Random House. This book was released on 2014-09-09 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the tradition of The Power of Habit and Thinking, Fast and Slow comes a practical, playful, and endlessly fascinating guide to what we really know about learning and memory today—and how we can apply it to our own lives. From an early age, it is drilled into our heads: Restlessness, distraction, and ignorance are the enemies of success. We’re told that learning is all self-discipline, that we must confine ourselves to designated study areas, turn off the music, and maintain a strict ritual if we want to ace that test, memorize that presentation, or nail that piano recital. But what if almost everything we were told about learning is wrong? And what if there was a way to achieve more with less effort? In How We Learn, award-winning science reporter Benedict Carey sifts through decades of education research and landmark studies to uncover the truth about how our brains absorb and retain information. What he discovers is that, from the moment we are born, we are all learning quickly, efficiently, and automatically; but in our zeal to systematize the process we have ignored valuable, naturally enjoyable learning tools like forgetting, sleeping, and daydreaming. Is a dedicated desk in a quiet room really the best way to study? Can altering your routine improve your recall? Are there times when distraction is good? Is repetition necessary? Carey’s search for answers to these questions yields a wealth of strategies that make learning more a part of our everyday lives—and less of a chore. By road testing many of the counterintuitive techniques described in this book, Carey shows how we can flex the neural muscles that make deep learning possible. Along the way he reveals why teachers should give final exams on the first day of class, why it’s wise to interleave subjects and concepts when learning any new skill, and when it’s smarter to stay up late prepping for that presentation than to rise early for one last cram session. And if this requires some suspension of disbelief, that’s because the research defies what we’ve been told, throughout our lives, about how best to learn. The brain is not like a muscle, at least not in any straightforward sense. It is something else altogether, sensitive to mood, to timing, to circadian rhythms, as well as to location and environment. It doesn’t take orders well, to put it mildly. If the brain is a learning machine, then it is an eccentric one. In How We Learn, Benedict Carey shows us how to exploit its quirks to our advantage.

Author : Nick Huntington-Klein
Publisher : CRC Press
ISBN 13 : 1000509141
Total Pages : 646 pages
Book Rating : 4.44/5 ( download)

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Download or read book The Effect written by Nick Huntington-Klein and published by CRC Press. This book was released on 2021-12-20 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extensive code examples in R, Stata, and Python Chapters on overlooked topics in econometrics classes: heterogeneous treatment effects, simulation and power analysis, new cutting-edge methods, and uncomfortable ignored assumptions An easy-to-read conversational tone Up-to-date coverage of methods with fast-moving literatures like difference-in-differences

Author : Robert Jervis
Publisher : Princeton University Press
ISBN 13 : 1400822408
Total Pages : 328 pages
Book Rating : 4.09/5 ( download)

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Download or read book System Effects written by Robert Jervis and published by Princeton University Press. This book was released on 1998-12-28 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on more than three decades of observation, Robert Jervis concludes in this provocative book that the very foundations of many social science theories--especially those in political science--are faulty. Taking insights from complexity theory as his point of departure, the author observes that we live in a world where things are interconnected, where unintended consequences of our actions are unavoidable and unpredictable, and where the total effect of behavior is not equal to the sum of individual actions. Jervis draws on a wide range of human endeavors to illustrate the nature of these system effects. He shows how increasing airport security might actually cost lives, not save them, and how removing dead trees (ostensibly to give living trees more room) may damage the health of an entire forest. Similarly, he highlights the interconnectedness of the political world as he describes how the Cold War played out and as he narrates the series of events--with their unintended consequences--that escalated into World War I. The ramifications of developing a rigorous understanding of politics are immense, as Jervis demonstrates in his critique of current systemic theories of international politics--especially the influential work done by Kenneth Waltz. Jervis goes on to examine various types of negative and positive feedback, bargaining in different types of relationships, and the polarizing effects of alignments to begin building a foundation for a more realistic, more nuanced, theory of international politics. System Effects concludes by examining what it means to act in a system. It shows how political actors might modify their behavior in anticipation of system effects, and it explores how systemic theories of political behavior might account for the role of anticipation and strategy in political action. This work introduces powerful new concepts that will reward not only international relations theorists, but also all social scientists with interests in comparative politics and political theory.

Author : Jim Joseph
Publisher : Happy About
ISBN 13 : 160005241X
Total Pages : 197 pages
Book Rating : 4.15/5 ( download)

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Download or read book The Personal Experience Effect written by Jim Joseph and published by Happy About. This book was released on 2013 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: If there is a person who can teach you how to define and create your personal brand, that person is master marketer Jim Joseph. The bestselling author of The Experience Effect has now turned his attention to building that most precious of all brands -- you. In an economy where so many people are struggling, trying to recreate themselves and build new skillsets, the value of a personal brand becomes paramount. As we market ourselves for new careers or take ourselves in new directions, we need to think of ourselves as a brand. What are we projecting? How do those qualities, traits or experiences that we project create a brand that works for us? In other words, how do we create a Personal Experience Effect? Peppered with relevant examples, the book defines what it means to be a brand. The choices we make, their rational and emotional components, the energy we expend towards their projection...all these and more go into creating our personal brands. How do we keep it all conscious and consistent? A personal brand, like any good brand, needs to be consciously managed and controlled. Occasionally, as with corporate brands, a measure of fire-fighting may be required. This book shows us the what, the why and the how. The Personal Experience Effect is not only about big picture strategy. Practical details are discussed too. For example, an entire section is dedicated to creating the perfect elevator pitch. How can a personal brand work not just for today but into the future? Can a personal brand be enhanced over time? What measures of circumspection are required in our digital age, when memories can remain online long after they've been erased in our minds? The author shares this and more, honestly and caringly, narrating personal experiences as well as discussing celebrity brands. With inspiring examples and attention to detail, The Personal Experience Effect shows you how to win support to define, build, and nurture your personal brand. Jim Joseph's eminently readable book helps you Be Who You Want To Be.