The Tesla Motor S Way

Author : Edward Niedermeyer
Publisher : National Geographic Books
ISBN 13 : 1950665658
Total Pages : 0 pages
Book Rating : 4.55/5 ( download)

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Download or read book Ludicrous written by Edward Niedermeyer and published by National Geographic Books. This book was released on 2021-01-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tesla is the most exciting car company in a generation . . . but can it live up to the hype? Tesla Motors and CEO Elon Musk have become household names, shaking up the staid auto industry by creating a set of innovative electric vehicles that have wowed the marketplace and defied conventional wisdom. The company's market valuation now rivals that of long-established automakers, and, to many industry observers, Tesla is defining the future of the industry. But behind the hype, Tesla has some serious deficiencies that raise questions about its sky-high valuation, and even its ultimate survival. Tesla's commitment to innovation has led it to reject the careful, zero-defects approach of other car manufacturers, even as it struggles to mass-produce cars reliably, and with minimal defects. While most car manufacturers struggle with the razor-thin margins of mid-priced sedans, Tesla's strategy requires that the Model 3 finally bring it to profitability, even as the high-priced Roadster and Model S both lost money. And Tesla's approach of continually focusing on the future, even as commitments and deadlines are repeatedly missed, may ultimately test the patience of all but its most devoted fans. In Ludicrous, journalist and auto industry analyst Edward Niedermeyer lays bare the disconnect between the popular perception of Tesla and the day-to-day realities of the company—and the cars it produces. Blending original reporting and never-before-published insider accounts with savvy industry analysis, Niedermeyer tells the story of Tesla as it's never been told before—with clear eyes, objectivity and insight.

Author : Michael Wenkart
Publisher : BoD – Books on Demand
ISBN 13 : 3732237494
Total Pages : 318 pages
Book Rating : 4.94/5 ( download)

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Download or read book The Tesla Motor ́s way written by Michael Wenkart and published by BoD – Books on Demand. This book was released on 2013-12-10 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nikola Tesla was one of the great innovative genuises and forward thinkers of the 19th and 20th centuries. He contributed significantly to the development of the alternating current electric supply system and invented (among many other things) the tesla coil, an electrical transformer that is still widely used. His work fell into obscurity until fairly recently when the surge of interest in projects, such as electric cars (and some other more bizarre theories and fads) brought his ideas back to the forefront of technology and popular culture. The Tesla Motor Company takes its name from the scientist and inventor and the AC motor that it uses in its vehicles is a direct descendant of Tesla’s 1882 design, showing how far reaching and ahead of its time his thinking really was.

Author : Michael Valentin
Publisher : Kogan Page Publishers
ISBN 13 : 0749497041
Total Pages : 225 pages
Book Rating : 4.40/5 ( download)

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Download or read book The Tesla Way written by Michael Valentin and published by Kogan Page Publishers. This book was released on 2019-08-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tesla disrupts the automotive industry by creating many innovative pieces that fit together. Its marketing, production, sales and technology strategies are all notably different from its competitors. The Tesla Way is an elongated case study looking at Tesla's business model and how this can be applied to existing manufacturing and production strategies in other companies. The author also includes case studies from Michelin, Mass and other consumer goods manufacturing companies. The Tesla Way will look at the origins of Tesla, its journey to success, new business models and what will come next. The author includes a mixture of the theory behind the Tesla business model and its applications, examining the combination between the manufacturing world and the digital world. He has also interviewed a cross-section of Tesla's current employees in both the USA and France. At the end of each chapter an interview with a CEO or top manager of an industrial firm is featured: among others, the stories of Luxor Lighting, ThyssenKrupp, Bosch or Kimberley Clarke. There are also insightful questions for managers. Online supporting resources include sample templates for analyzing efficiency of processes on the factory floor.

Author : Tim Higgins
Publisher : Anchor
ISBN 13 : 1984898248
Total Pages : 401 pages
Book Rating : 4.41/5 ( download)

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Download or read book Power Play written by Tim Higgins and published by Anchor. This book was released on 2022-08-30 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: A WALL STREET JOURNAL BUSINESS BESTSELLER • The riveting inside story of Elon Musk and Tesla's bid to build the world's greatest car—from award-winning Wall Street Journal tech and auto reporter Tim Higgins. “A deeply reported and business-savvy chronicle of Tesla's wild ride.” —Walter Isaacson, New York Times Book Review Tesla is the envy of the automotive world. Born at the start of the millennium, it was the first car company to be valued at $1 trillion. Its CEO, the mercurial, charismatic Elon Musk has become not just a celebrity but the richest man in the world. But Tesla’s success was far from guaranteed. Founded in the 2000s, the company was built on an audacious vision. Musk and a small band of Silicon Valley engineers set out to make a car that was quicker, sexier, smoother, and cleaner than any gas-guzzler on the road. Tesla would undergo a hellish fifteen years, beset by rivals—pressured by investors, hobbled by whistleblowers. Musk often found himself in the public’s crosshairs, threatening to bring down the company he had helped build. Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, breakdowns, and the unlikeliest outcome of all, success. A story of impossible wagers and unlikely triumphs, Power Play is an exhilarating look at how a team of innovators beat the odds—and changed the future.

Author : Hamish McKenzie
Publisher : Penguin
ISBN 13 : 1101985976
Total Pages : 306 pages
Book Rating : 4.77/5 ( download)

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Download or read book Insane Mode written by Hamish McKenzie and published by Penguin. This book was released on 2018-11-27 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A USA Today New and Noteworthy Title “You’ll tell me if it ever starts getting genuinely insane, right?”—Elon Musk, TED interview Hamish McKenzie tells how a Silicon Valley start-up's wild dream came true. Tesla is a car company that stood up against not only the might of the government-backed Detroit car manufacturers but also the massive power of Big Oil and its benefactors, the infamous Koch brothers. The award-winning Tesla Model 3, a premium mass-market electric car that went on sale in 2018, has reconfigured the popular perception of Tesla and continues to transform the public's relationship with motor vehicles—much like Ford's Model T did nearly a century ago. At the same time, company CEO Elon Musk courts controversy and spars with critics through his Twitter account, just as Tesla's ever-increasing debt teeters on junk bond status.... As McKenzie's rigorously reported account shows, Tesla has triggered frenzied competition from newcomers and traditional automakers alike, but it retains an edge because of its expansive infrastructure and the stupendous battery factory it built in the Nevada desert. The popularity of electric cars is growing around the world, especially in China, and McKenzie interviews little-known titans who have the money and the market access to power a global electric car revolution quickly and decisively. Insane Mode started off as a feature on the dual-motor Tesla Model S, which gave the car Ferrari-like acceleration, but it's also the perfect description of the operating cycle of a company that has sworn it won't rest until every car on the road is electric. Here is a story about the very best kind of American ingenuity and its history-making potential. Buckle up!

Author : Julio Diaz
Publisher : Carson-Dellosa Publishing
ISBN 13 : 1681919419
Total Pages : 32 pages
Book Rating : 4.16/5 ( download)

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Download or read book Tesla Model S written by Julio Diaz and published by Carson-Dellosa Publishing. This book was released on 2016-08-01 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tesla Model S is the new 21st century automotive leader. Discover the electrifying facts about this unusual car that you simply have to plug in, charge up, and take off!

Author : Matt Doeden
Publisher : Lerner Publications
ISBN 13 : 1467761168
Total Pages : 36 pages
Book Rating : 4.61/5 ( download)

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Download or read book SpaceX and Tesla Motors Engineer Elon Musk written by Matt Doeden and published by Lerner Publications. This book was released on 2015 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes Musk's work with a range of advanced technology companies, including PayPal, the space exploration company SpaceX, and the electric car company Tesla Motors, and discusses his plans for the future.

Author : Michael Brito
Publisher : Pearson Education
ISBN 13 : 0789751615
Total Pages : 272 pages
Book Rating : 4.14/5 ( download)

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Download or read book Your Brand, the Next Media Company written by Michael Brito and published by Pearson Education. This book was released on 2014 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Content is now king - and if you're a brand marketer, you need to be a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational techniques, and insights and practical approaches for transforming your brand into a highly successful media company - and a winning social business! Social business pioneer Michael Brito covers every step of the process, including: Understanding your social customer and their new world Planning your social business and content strategies Building infrastructure and teams, and setting the stage for transformation Identifying and overcoming the specific content challenges you face Recognizing the central role content now plays Developing your content message Transitioning from brand messaging to high content relevancy Moving from content creation to curation to aggregation Successfully integrating paid, earned, and owned media content Distributing the right content at the right time through the right channels to the right customers Mastering the critical new roles of the community manager in your media company Evaluating the content technology vendors and software platforms vying for your businessAlong the way, Brito presents multiple case studies from brand leaders worldwide, including Coca Cola, RedBull, Oreo, Skittles, Old Spice, Dos Equis, Gatorade, Tide, and the NFL - delivering specific, powerfully relevant insights you can act on and profit from immediately." --Publisher description.

Author :
Publisher :
ISBN 13 :
Total Pages : 754 pages
Book Rating : 4.00/5 ( download)

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Download or read book The Electrical Review written by and published by . This book was released on 1893 with total page 754 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Edward Niedermeyer
Publisher : BenBella Books
ISBN 13 : 1948836327
Total Pages : 225 pages
Book Rating : 4.26/5 ( download)

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Download or read book Ludicrous written by Edward Niedermeyer and published by BenBella Books. This book was released on 2019-08-20 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tesla is the most exciting car company in a generation . . . but can it live up to the hype? Tesla Motors and CEO Elon Musk have become household names, shaking up the staid auto industry by creating a set of innovative electric vehicles that have wowed the marketplace and defied conventional wisdom. The company's market valuation now rivals that of long-established automakers, and, to many industry observers, Tesla is defining the future of the industry. But behind the hype, Tesla has some serious deficiencies that raise questions about its sky-high valuation, and even its ultimate survival. Tesla's commitment to innovation has led it to reject the careful, zero-defects approach of other car manufacturers, even as it struggles to mass-produce cars reliably, and with minimal defects. While most car manufacturers struggle with the razor-thin margins of mid-priced sedans, Tesla's strategy requires that the Model 3 finally bring it to profitability, even as the high-priced Roadster and Model S both lost money. And Tesla's approach of continually focusing on the future, even as commitments and deadlines are repeatedly missed, may ultimately test the patience of all but its most devoted fans. In Ludicrous, journalist and auto industry analyst Edward Niedermeyer lays bare the disconnect between the popular perception of Tesla and the day-to-day realities of the company—and the cars it produces. Blending original reporting and never-before-published insider accounts with savvy industry analysis, Niedermeyer tells the story of Tesla as it's never been told before—with clear eyes, objectivity and insight.