The Television Copywriter

Author : Charles Anthony Wainwright
Publisher :
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.05/5 ( download)

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Download or read book The Television Copywriter written by Charles Anthony Wainwright and published by . This book was released on 1966 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is concerned with the creative aspects of television commercials. Some chapters are slightly technical, but the purpose is to explore the area of ideas.

Author : Charles Anthony Wainwright
Publisher :
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.54/5 ( download)

DOWNLOAD NOW!

Download or read book The Television Copywriter written by Charles Anthony Wainwright and published by . This book was released on 1966 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is concerned with the creative aspects of television commercials. Some chapters are slightly technical, but the purpose is to explore the area of ideas.

Author : T. Iezzi
Publisher : Springer
ISBN 13 : 1137510447
Total Pages : 213 pages
Book Rating : 4.40/5 ( download)

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Download or read book The Idea Writers written by T. Iezzi and published by Springer. This book was released on 2016-09-27 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.

Author : J. Clark Weaver
Publisher : Longman Publishing Group
ISBN 13 :
Total Pages : 158 pages
Book Rating : 4.9R/5 ( download)

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Download or read book Broadcast Copywriting as Process written by J. Clark Weaver and published by Longman Publishing Group. This book was released on 1984 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Jonathan Gabay
Publisher : Teach Yourself
ISBN 13 : 1444129465
Total Pages : 224 pages
Book Rating : 4.65/5 ( download)

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Download or read book Improve Your Copywriting: Teach Yourself written by Jonathan Gabay and published by Teach Yourself. This book was released on 2010-01-29 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities - ...and many more! Throughout the book you'll find quick tips and author insights summarizsng what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further. So if you are ready to have fun whilst learning how to succeed in one of the most exciting areas of marketing communications, read this book and explore your full copywriting potential. NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of copywriting. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.

Author : Edd Applegate
Publisher : Rowman & Littlefield
ISBN 13 : 1442244097
Total Pages : 311 pages
Book Rating : 4.92/5 ( download)

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Download or read book Strategic Copywriting written by Edd Applegate and published by Rowman & Littlefield. This book was released on 2015-11-05 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising—whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms—are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works—or not—and why.

Author : Milan D. Meeske
Publisher : Wadsworth Publishing Company
ISBN 13 :
Total Pages : 426 pages
Book Rating : 4.50/5 ( download)

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Download or read book Copywriting for the Electronic Media written by Milan D. Meeske and published by Wadsworth Publishing Company. This book was released on 1992 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combines basic information and principles with skills-building exercises in a workbook format--with everything needed to proceed with assignments (saving instructors the work of preparing many handouts).

Author : Patrick Vonderau
Publisher : Bloomsbury Publishing
ISBN 13 : 1844578941
Total Pages : 336 pages
Book Rating : 4.48/5 ( download)

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Download or read book Films that Sell written by Patrick Vonderau and published by Bloomsbury Publishing. This book was released on 2017-10-06 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: While moving image advertising has been around us, everywhere, for at least a century, the topic has tended to be overlooked by cinema studies. This far-reaching new collection makes an incisive contribution to a new field of study, by exploring the history, theory and practice of moving image advertising, and emphasising the dynamic and lasting relationships between print, film, broadcasting and advertising cultures.In chapters written by an international ensemble of leading scholars and archivists, the book covers a variety of materials from pre-show advertising films to lantern slides and sponsored 'educations'. With case studies of advertising campaigns and archival collections from a range of different countries, and giving consideration to the problems that advertising materials pose for preservation and presentation, this rich and expansive text testifies to the need for a new approach to this burgeoning subject that looks beyond the mere study of promotional film.

Author : T. Allan Taylor
Publisher : Infobase Publishing
ISBN 13 : 1438110901
Total Pages : 368 pages
Book Rating : 4.05/5 ( download)

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Download or read book Career Opportunities in Writing written by T. Allan Taylor and published by Infobase Publishing. This book was released on 2009 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information on salaries, skill requirements, and employment opportunities for ninety writing and writing-related professions.

Author : Scott A. Kuehn
Publisher : CQ Press
ISBN 13 : 1506308112
Total Pages : 505 pages
Book Rating : 4.11/5 ( download)

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Download or read book The Basics of Media Writing written by Scott A. Kuehn and published by CQ Press. This book was released on 2016-12-08 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.