The Television Commercial How To Create And Produce Effective Tv Advertising

Author : Hooper White
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 314 pages
Book Rating : 4.30/5 ( download)

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Download or read book How to Produce Effective TV Commercials written by Hooper White and published by McGraw-Hill Companies. This book was released on 1994 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for "How to Produce Effective TV Commercials" Hooper White is unique in the world of television production. In addition to being a great creative, he understands the business side of production. He has produced some of the all-time great commercials and has helped us through the intricacies of the cost of television commercials." -- John E. Ruhaak, Vice President Advertising and Promotion, United Airlines Hooper White is indeed a rare avis . . . a commercial producer who is neither an agency salesman/an apologist nor a client cost-cutting crusader. His book is excellent for both the novice and the experienced practitioner." -- Rob Klugman, Vice President Corporate Development, Adolph Coors Brewing Company "For many years Hooper White has enhanced the impact and cost-effectiveness of our TV commercials. The latest edition of his book is very comprehensive, readable, up-to-the-minute, and based on years of hands-on experience. It's simply the best reference of its kind." -- Jay Qualman, General Director of Advertising Buick Motor Division, General Motors Corporation

Author : Harry Wayne McMahan
Publisher : Forgotten Books
ISBN 13 : 9781330293560
Total Pages : 225 pages
Book Rating : 4.68/5 ( download)

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Download or read book The Television Commercial How to Create and Produce, Effective Tv Advertising written by Harry Wayne McMahan and published by Forgotten Books. This book was released on 2015-06-14 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from The Television Commercial How to Create and Produce, Effective Tv Advertising The first edition of this book expressed a debt to the 200 advertising and film men who had made suggestions and criticisms of a prepublication edition. On this new enlarged edition, the debt is more than doubled, for specific help has come from every phase of this growing industry. More than 100 new production still have been added, bringing the total to 189. The extensive photo credit list appears at the end of the book. To the advertising agencies and advertisers, my debt obviously extends. At McCann-Erickson, Inc., where I supervised TV commercial production during the period their annual electronic billing rose from $20,000,000 to $105,000,000, special seminars and day-to-day production problems forced the creation of much of the new material; especially Chapter 17, which started as a check-list for McCann's London office as Britain went into commercial TV. I am likewise indebted to Television Magazine for the right to reprint from my monthly column, as well as to other trade magazines for permission to reprint earlier articles. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Author : Harry Wayne McMahan
Publisher :
ISBN 13 : 9780243644124
Total Pages : pages
Book Rating : 4.24/5 ( download)

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Download or read book Television Commercial How to Create and Produce, Effective Tv Advertising written by Harry Wayne McMahan and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Harry Wayne McMahan
Publisher :
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.54/5 ( download)

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Download or read book The Television Commercial written by Harry Wayne McMahan and published by . This book was released on 1957 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Harry Wayne McMahan
Publisher :
ISBN 13 :
Total Pages : 177 pages
Book Rating : 4.72/5 ( download)

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Download or read book The Television Commercial written by Harry Wayne McMahan and published by . This book was released on 1954 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Hooper White
Publisher : National Textbook Company
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.06/5 ( download)

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Download or read book How to Produce an Effective TV Commercial written by Hooper White and published by National Textbook Company. This book was released on 1981 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Charles Anthony Wainwright
Publisher :
ISBN 13 :
Total Pages : 332 pages
Book Rating : 4.95/5 ( download)

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Download or read book Television Commercials written by Charles Anthony Wainwright and published by . This book was released on 1970 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Huntley Baldwin
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.10/5 ( download)

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Download or read book Creating Effective TV Commercials written by Huntley Baldwin and published by . This book was released on 1982 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Huntley Baldwin
Publisher : N T C Business Books
ISBN 13 : 9780844230313
Total Pages : 0 pages
Book Rating : 4.16/5 ( download)

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Download or read book How to Create Effective TV Commercials written by Huntley Baldwin and published by N T C Business Books. This book was released on 1989 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Charles Anthony Wainwright
Publisher :
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.54/5 ( download)

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Download or read book The Television Copywriter written by Charles Anthony Wainwright and published by . This book was released on 1966 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is concerned with the creative aspects of television commercials. Some chapters are slightly technical, but the purpose is to explore the area of ideas.