The Sport Of Sales

Author : David J. Shonk
Publisher : Human Kinetics
ISBN 13 : 1492594237
Total Pages : 346 pages
Book Rating : 4.39/5 ( download)

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Download or read book Sales and Revenue Generation in Sport Business written by David J. Shonk and published by Human Kinetics. This book was released on 2021-10-21 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to generate sources of revenue continues to be the most important skill for individuals working in the sport industry. Sales and Revenue Generation in Sport Business With HKPropel Access provides a comprehensive overview of the many ways in which sport organizations generate revenues, and it teaches students the practical concepts they will need for success. Going beyond theoretical concepts of sales and sales management, the authors present an applied approach to revenue generation in sport: the PRO method of sales (PROspect, PRObe, PROvide, PROpose, PROtect). Students will learn how this proven five-step process for generating revenue is applicable across all avenues in sport business, including ticket sales, broadcasting and media revenue, sponsorships, corporate giving and foundation revenue, fundraising and development, grant writing, concessions, merchandising, and social media. The text covers how this sales strategy can be applied across the broad industry of sport—from professional sport and intercollegiate and interscholastic athletics to amateur sport and organizations in recreational settings—equipping students for meaningful careers with longer-lasting success within any segment of the sport industry they enter. Throughout the text, themed sidebars provide examples of industry best practices and successful sales strategies. Case studies in each chapter, plus discussion questions, enhance the learning experience. Plus, related online learning activities delivered through HKPropel offer practical interactive scenarios that will better prepare students to enter the sport industry. Organized by function of revenue generation, each section offers a video, an interactive scenario activity that can be assigned by instructors, and sales script templates that may be downloaded and edited for a specific application. Sales and Revenue Generation in Sport Business is designed to give students the practical knowledge they need to understand the sales process and how to successfully apply the PRO method of sales. Armed with this foundational knowledge, they will be better prepared to begin and succeed in a career in sport business. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.

Author : Richard L. Irwin
Publisher : Human Kinetics
ISBN 13 : 9780736064774
Total Pages : 356 pages
Book Rating : 4.7X/5 ( download)

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Download or read book Sport Promotion and Sales Management written by Richard L. Irwin and published by Human Kinetics. This book was released on 2008 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales.

Author : Mark Washo
Publisher : MMW Marketing
ISBN 13 : 9780972888400
Total Pages : 127 pages
Book Rating : 4.03/5 ( download)

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Download or read book Break Into Sports written by Mark Washo and published by MMW Marketing. This book was released on 2004-12 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I want to be in Marketing, PR or Community Relations" ... that is the phrase heard countless times from candidates looking to land a job with a professional sports team.

Author : Craig J. Lewis
Publisher : WestBow Press
ISBN 13 : 1449747620
Total Pages : 128 pages
Book Rating : 4.26/5 ( download)

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Download or read book The Sport of Sales written by Craig J. Lewis and published by WestBow Press. This book was released on 2012-04 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sport of Sales gets right to the point, offering useful, direct advice to get more customers. This book is informative, inspirational, short, and easy to read, a powerful tool for sales professionals or sales managers. The Sport of Sales is filled with ideas, tips, and tools that you can put to work right away. You can take away enough new ideas to keep you busy for a long time and generate tons more sales and money. The Sport of Sales is great for those who are new to sales, as it simplifies the entire sales process, but it’s just as effective for a tenured sales rep who wants to improve or revitalize their sale career by making sales fun and easy.

Author : James T. Reese
Publisher : Fitness Information Technology
ISBN 13 : 9781935412205
Total Pages : 0 pages
Book Rating : 4.05/5 ( download)

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Download or read book Ticket Operations and Sales Management in Sport written by James T. Reese and published by Fitness Information Technology. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In what promises to be one of the most current and comprehensive textbooks on the topic of ticket operations and sales management, James T Reese and a collection of academicians and practitioners provide insight, practical tips, and first-hand accounts of what it takes to excel in this growing and ever-changing industry. Chapters will cover topics such as customer service, sales, pricing, distribution, the secondary ticket market, and new ticketing technology.

Author : Colleen Stanley
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814430295
Total Pages : 226 pages
Book Rating : 4.93/5 ( download)

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Download or read book Emotional Intelligence for Sales Success written by Colleen Stanley and published by AMACOM Div American Mgmt Assn. This book was released on 2013 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do salespeople frequently fail to execute-even when they know what they should do?

Author : David J. Halberstam
Publisher : Bookbaby
ISBN 13 : 9780692488393
Total Pages : 0 pages
Book Rating : 4.91/5 ( download)

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Download or read book The Fundamentals of Sports Media and Sponsorship Sales written by David J. Halberstam and published by Bookbaby. This book was released on 2016-04-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Sports Media and Sponsorship Sales: Developing New Accounts is a tutorial in narrative form that provides practical step-by-step instruction on how to develop new sports sponsors and advertisers. There's guidance covering the gamut from getting organized, identifying prospects, preparing for the first conversation, commanding the room when presenting a proposal and closing a piece of business. PricewaterhouseCooper forecasts media rights and sponsorship will grow to $37 billion annually by 2018. In 2009, sponsorship and sports media rights produced just north of $20 billion. In today's general environment of restrained growth, sports revenue continues to outpace the expansion of many mainstream industries. Sales are the backbone of support for both these revenue sources. Because of these projections, there will be an accelerated need to find and train best-in-class sports sellers. But sports sellers don't have it easy. There are enough emotional challenges to weaken the resolve of even the best salespeople. As such, the text is chock-full of motivational suggestions and stimulating success stories. The book provides counseling to help sellers maintain their emotional equanimity through the crucibles that they tackle regularly. There are chapters on what sellers can learn from great leaders and many tips and tricks to get through gatekeepers and other obstacles. There are also interviews with some major marketing and advertising executives who share their views on a variety of subjects including how new sports sponsorship opportunities are best presented to them and what they consider to be both helpful and annoying behavior by sellers. Whether it's the chief marketing officer of Wal-Mart or the sponsorship head of MasterCard, the guidance they share is precious. The last chapter covers inspiring cold call successes including the three greatest in sports history; the sale of the naming rights to Barclays for the arena in Brooklyn, the NASCAR sale to Nextel for the naming rights to its cup series and most recently, the multi-million dollar sale by a relative newcomer to the business to Moda Health, covering the naming rights to the Rose Garden in Portland. As a result of this achievement, the seller, Uzma Rawn, was selected to Forbes' top 30 under 30 in the sports space.

Author : David J. Shonk
Publisher : Human Kinetics
ISBN 13 : 1492594229
Total Pages : 346 pages
Book Rating : 4.22/5 ( download)

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Download or read book Sales and Revenue Generation in Sport Business written by David J. Shonk and published by Human Kinetics. This book was released on 2021-10-20 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Sales and Revenue Generation in Sport Business provides a comprehensive overview of the many ways in which sport organizations generate revenues from inside sales to sponsorship to fundraising to corporate and foundation grants to concessions and merchandising to broadcasting and multimedia to social media revenues. A five-step process for generating revenues is presented with the textbook (the PRO Method). The text does not focus on one single segment of the industry (e.g., professional sport), but can be applied in many segments of the industry from elite sport organizations to those more recreational in nature"--

Author :
Publisher :
ISBN 13 : 9781792420306
Total Pages : pages
Book Rating : 4.07/5 ( download)

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Download or read book Selling in the Sport Industry written by and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Allen Guy
Publisher :
ISBN 13 : 9780985885298
Total Pages : 154 pages
Book Rating : 4.97/5 ( download)

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Download or read book Playing to Win written by Allen Guy and published by . This book was released on 2013-03 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Playing To Win is a convergence of sports analogies and practical business skills to educate and entertain readers as they further develop their sales abilities. Written to appeal to youthful professionals seeking to grow in their careers, the book provides applicable advice that can easily be remembered as a result of the book's sports theme. The market is filled with self-help books promising to propel one's sales career to the top. Yet these books make it impractical for readers to retain, let alone apply, the myriad principles laid out in such writings. Playing To Win combines simple, yet effective sales principles with sports analogies to help the reader absorb and implement what he or she reads. Playing To Win first defines the four basic personality types as positions on a football team - The Quarterback, The Running Back, The Wide Receiver and The Lineman. Readers are exposed to personality characteristics that are easily identifiable with each of the positions, making the concepts easy to remember. Parallels are drawn between sporting events and business situations that aid the reader in growing his or her skills as a salesperson. Defined as periods much like sporting events, readers are then walked through a process for planning, conducting and closing a business transaction. Again through ideas and analogies that incorporate men and women's athletic competition with the realities of business relationships, the reader gains a solid understanding of age-old sales techniques as they are presented in colorful examples of dialog and sports highlights. Whether the reader has years of sales experience or is simply contemplating a new career in sales, Playing To Win provides valuable resources to men and women regardless of the level of expertise currently possessed. The concepts discussed in the book are relevant for any industry where a buyer/seller relationship exists.