The Solid Gold Mailbox

Author : Walter Weintz
Publisher :
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.49/5 ( download)

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Download or read book The Solid Gold Mailbox written by Walter Weintz and published by . This book was released on 1987-04-29 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This double cassette-book shows how to create winning mail-order campaigns. The author has produced successful mail-order campaigns for Reader's Digest, The Republican Party, and Time/Life Books. He covers everything one needs to know about planning, creating, and financing profitable mail-order campaigns, including the ten commandmemts for creating successful mail-order packages, copywriting ``tricks of the trade,'' ``hot potato'' action devices, and techniques for choosing the best mailing lists. Included are many examples of Weintz's mail-order success stories from his 40 years in the business.

Author : Nat G. Bodian
Publisher : McGraw Hill Professional
ISBN 13 : 9780070063402
Total Pages : 456 pages
Book Rating : 4.00/5 ( download)

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Download or read book Direct Marketing Rules of Thumb written by Nat G. Bodian and published by McGraw Hill Professional. This book was released on 1995 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: A goldmine of tested DM tips and techniques. DM guru Nat Bodian's latest direct marketing tool crams 40 years of experience into a treasure drove of response-driven strategies for racking up sales by mail, phone, and space advertising. Exhaustively indexed to make fast access easy, Direct Marketing Rules of Thumb packs 1,000 priceless time and money saving ideas you need to: prepare, use, and evaluate every DM component--from headlines to offers to credit and collections; locate, select, time, and test top-selling mailing lists for business, professions, medicine, consumers, charities, and more--plus work with list brokers, managers, and compilers; land your share of the $300 billion telemarketing business--including getting started, finding help, preparing scripts, targeting top prospects, selecting lists, and more; sell successuflly through card decks; snag the best prices on paper, printing, production, and mail shop services; create and place low-cost DM space ads; much, much more.

Author : Rachel S. Gross
Publisher : Yale University Press
ISBN 13 : 030027730X
Total Pages : 305 pages
Book Rating : 4.02/5 ( download)

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Download or read book Shopping All the Way to the Woods written by Rachel S. Gross and published by Yale University Press. This book was released on 2024-03-26 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating history of the profitable paradox of the American outdoor experience: visiting nature first requires shopping No escape to nature is complete without a trip to an outdoor recreational store or a browse through online offerings. This is the irony of the American outdoor experience: visiting wild spaces supposedly untouched by capitalism first requires shopping. With consumers spending billions of dollars on clothing and equipment each year as they seek out nature, the American outdoor sector grew over the past 150 years from a small collection of outfitters to an industry contributing more than 2 percent of the nation’s economic output. Rachel S. Gross argues that this success was predicated not just on creating functional equipment but also on selling an authentic, anticommercial outdoor identity. In other words, shopping for the woods was also about being—or becoming—the right kind of person. Demonstrating that outdoor culture is commercial culture, Gross examines Americans’ journey toward outdoor expertise by tracing the development of the nascent outdoor goods industry, the influence of World War II on its growth, and the boom years of outdoor businesses.

Author : Rick Perlstein
Publisher : Simon and Schuster
ISBN 13 : 1476793069
Total Pages : 1120 pages
Book Rating : 4.61/5 ( download)

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Download or read book Reaganland written by Rick Perlstein and published by Simon and Schuster. This book was released on 2021-08-17 with total page 1120 pages. Available in PDF, EPUB and Kindle. Book excerpt: "From the bestselling author of Nixonland and The Invisible Bridge comes the dramatic conclusion of how conservatism took control of American political power"--

Author : Dennis W. Johnson
Publisher : Oxford University Press
ISBN 13 : 0190272694
Total Pages : 617 pages
Book Rating : 4.92/5 ( download)

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Download or read book Democracy for Hire written by Dennis W. Johnson and published by Oxford University Press. This book was released on 2017 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though they work largely out of the public eye, political consultants to candidates play a crucial role in shaping campaigns. As Dennis Johnson argues in this history of political consulting in the United States, they are essential to modern campaigning, often making positive contributions to democratic discourse, and yet they have also polarized the electorate with their biting messages

Author : Richard A. Viguerie
Publisher : Bonus Books, Inc.
ISBN 13 : 1566252520
Total Pages : 384 pages
Book Rating : 4.22/5 ( download)

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Download or read book America's Right Turn written by Richard A. Viguerie and published by Bonus Books, Inc.. This book was released on 2004 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Liberal media activists beware! Richard A. Viguerie, venture capitalist of the conservative movement (described as funding father of the right) and David Franke, a founder of the conservative movement, detail how conservatives-shut out by the liberal mass media of the 1950s and '60s-came to power by utilizing new and alternative media, and then created their own mass media.

Author : Dan Erdman
Publisher : Bloomsbury Publishing USA
ISBN 13 : 150133302X
Total Pages : 233 pages
Book Rating : 4.26/5 ( download)

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Download or read book Let's Go Stag! written by Dan Erdman and published by Bloomsbury Publishing USA. This book was released on 2021-11-18 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: For much of the 20th century, the underground pornography industry - made up of amateurs and hobbyists who created hardcore, explicit "stag films" - went about its business hounded by reformers and law enforcement, from local police departments all the way up to the FBI. Rumors of this illicit activity circulated and became the stuff of urban myth, but this period of pornography history remains murky. Let's Go Stag! reveals the secrets of this underground world. Using the archives of civic groups, law enforcement, bygone government studies and similarly neglected evidence, archivist Dan Erdman reconstructs the means by which stag films were produced, distributed and exhibited, as well as demonstrate the way in which these practices changed with the times, eventually paving the way for the pornographic explosion of the 1970s and beyond. Let's Go Stag! is sure to point the way for countless future researchers and remain the standard work of history for this era of adult film for a long time to come.

Author : Peter Mundey
Publisher : Rowman & Littlefield
ISBN 13 : 1498591620
Total Pages : 163 pages
Book Rating : 4.21/5 ( download)

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Download or read book Sacred Consumption written by Peter Mundey and published by Rowman & Littlefield. This book was released on 2023 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the quasi-religious nature of consumerism and how American Christianity interacts with consumerism. The author uses mixed methods to unpack the nexus between the Christian faith and consumption and how habitual discretionary consumption functions as a pseudo-faith in America.

Author : Heather Hendershot
Publisher : University of Chicago Press
ISBN 13 : 0226326780
Total Pages : 271 pages
Book Rating : 4.88/5 ( download)

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Download or read book What's Fair on the Air? written by Heather Hendershot and published by University of Chicago Press. This book was released on 2011-09-30 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of right-wing broadcasting during the Cold War has been mostly forgotten today. But in the 1950s and ’60s you could turn on your radio any time of the day and listen to diatribes against communism, civil rights, the United Nations, fluoridation, federal income tax, Social Security, or JFK, as well as hosannas praising Barry Goldwater and Jesus Christ. Half a century before the rise of Rush Limbaugh and Glenn Beck, these broadcasters bucked the FCC’s public interest mandate and created an alternate universe of right-wing political coverage, anticommunist sermons, and pro-business bluster. A lively look back at this formative era, What’s Fair on the Air? charts the rise and fall of four of the most prominent right-wing broadcasters: H. L. Hunt, Dan Smoot, Carl McIntire, and Billy James Hargis. By the 1970s, all four had been hamstrung by the Internal Revenue Service, the FCC’s Fairness Doctrine, and the rise of a more effective conservative movement. But before losing their battle for the airwaves, Heather Hendershot reveals, they purveyed ideological notions that would eventually triumph, creating a potent brew of religion, politics, and dedication to free-market economics that paved the way for the rise of Ronald Reagan, the Moral Majority, Fox News, and the Tea Party.

Author : Josh Lauer
Publisher : Columbia University Press
ISBN 13 : 0231544626
Total Pages : 393 pages
Book Rating : 4.27/5 ( download)

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Download or read book Creditworthy written by Josh Lauer and published by Columbia University Press. This book was released on 2017-07-25 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first consumer credit bureaus appeared in the 1870s and quickly amassed huge archives of deeply personal information. Today, the three leading credit bureaus are among the most powerful institutions in modern life—yet we know almost nothing about them. Experian, Equifax, and TransUnion are multi-billion-dollar corporations that track our movements, spending behavior, and financial status. This data is used to predict our riskiness as borrowers and to judge our trustworthiness and value in a broad array of contexts, from insurance and marketing to employment and housing. In Creditworthy, the first comprehensive history of this crucial American institution, Josh Lauer explores the evolution of credit reporting from its nineteenth-century origins to the rise of the modern consumer data industry. By revealing the sophistication of early credit reporting networks, Creditworthy highlights the leading role that commercial surveillance has played—ahead of state surveillance systems—in monitoring the economic lives of Americans. Lauer charts how credit reporting grew from an industry that relied on personal knowledge of consumers to one that employs sophisticated algorithms to determine a person's trustworthiness. Ultimately, Lauer argues that by converting individual reputations into brief written reports—and, later, credit ratings and credit scores—credit bureaus did something more profound: they invented the modern concept of financial identity. Creditworthy reminds us that creditworthiness is never just about economic "facts." It is fundamentally concerned with—and determines—our social standing as an honest, reliable, profit-generating person.