The Small Town Advertising Handbook

Author : Tom Egelhoff
Publisher : Small Town Marketing.Com
ISBN 13 : 096710551X
Total Pages : 262 pages
Book Rating : 4.12/5 ( download)

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Download or read book The Small Town Advertising Handbook written by Tom Egelhoff and published by Small Town Marketing.Com. This book was released on 2003 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Small Town Advertising Handbook is a guide to help the small town business owner to buy and place their own advertising in a manner that will produce more in sales than it will cost to place that advertising. It covers they psycology of buying, how to choose the right media for your advertising, how to work with advertising salespeople and the ten most common advertising mistakes small business owners make.

Author : S. Roland Hall
Publisher :
ISBN 13 :
Total Pages : 782 pages
Book Rating : 4.21/5 ( download)

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Download or read book The Advertising Handbook written by S. Roland Hall and published by . This book was released on 1921 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Albert T. Fischer
Publisher :
ISBN 13 :
Total Pages : 262 pages
Book Rating : 4.76/5 ( download)

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Download or read book Window and Store Display written by Albert T. Fischer and published by . This book was released on 1921 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Barry J. Moltz
Publisher : Que Publishing
ISBN 13 : 0789749203
Total Pages : 224 pages
Book Rating : 4.08/5 ( download)

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Download or read book Small Town Rules written by Barry J. Moltz and published by Que Publishing. This book was released on 2012 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaches large businesses to use word-of-mouth and reputation-building to gain a loyal customer base in the way small businesses do.

Author : United States. Bureau of Foreign and Domestic Commerce
Publisher :
ISBN 13 :
Total Pages : 58 pages
Book Rating : 4.90/5 ( download)

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Download or read book Small Town Manual for Community Action! written by United States. Bureau of Foreign and Domestic Commerce and published by . This book was released on 1942 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Dave Donelson
Publisher : Donelson SDA Inc
ISBN 13 : 1453889604
Total Pages : 135 pages
Book Rating : 4.02/5 ( download)

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Download or read book The Dynamic Manager's Guide to Marketing & Advertising written by Dave Donelson and published by Donelson SDA Inc. This book was released on 2010 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses that thrive-and the managers who run them-have one thing in common: they make their decisions based on meeting their customers' needs. They are good marketers. Dave Donelson distills the experiences of hundreds of such business owners-and his own as an entrepreneur and consultant-into this guide to attracting customers, persuading them to buy, and turning them into customers for life. Learn how to increase the return on your advertising investment by following a few basic rules of the game. Find out what makes your customers tick and why they buy from you-or your competition. Discover how to build your profits on a solid foundation of good marketing skills. In the first two sections, managers and entrepreneurs just like you tell how they handle the nitty-gritty details of creating ads, buying media, designing promotions, and all the many other tasks of good marketing. Insightful case studies of small companies across the country-retailers, manufacturers, service providers, and more-help you see how marketing drives successful business strategy. As a bonus, section three contains twenty-three promotions and ad campaigns you can use. Study them, run them, or adapt them to your specific needs-they've all been proven to work for businesses just like yours. The Dynamic Manager's Guide To Marketing & Advertising isn't about theory-it's about how to succeed in the real world of small business.

Author : Pauline Maclaran
Publisher : SAGE
ISBN 13 : 144620698X
Total Pages : 546 pages
Book Rating : 4.80/5 ( download)

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Download or read book The SAGE Handbook of Marketing Theory written by Pauline Maclaran and published by SAGE. This book was released on 2009-12-04 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.

Author : Charlie Keil
Publisher : Oxford University Press
ISBN 13 : 019049669X
Total Pages : 825 pages
Book Rating : 4.92/5 ( download)

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Download or read book The Oxford Handbook of Silent Cinema written by Charlie Keil and published by Oxford University Press. This book was released on 2024 with total page 825 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Silent Cinema is a collection of new scholarship that investigates the first decades of motion-picture history from diverse perspectives and methodologies. Featuring over thirty essays by leading scholars in the field, the Handbook offers a comprehensive overview of cinema's earliest years while also illuminating how cinema derived strength from competing cultural forms, becoming in the process the most influential mass medium of the early twentieth century.

Author : Dave Donelson
Publisher : Donelson SDA Inc
ISBN 13 : 1452491011
Total Pages : 41 pages
Book Rating : 4.11/5 ( download)

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Download or read book The Dynamic Manager's Guide To Advertising written by Dave Donelson and published by Donelson SDA Inc. This book was released on 2010-07-19 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dave Donelson has helped hundreds of small business owners and managers create advertising campaigns that attract new customers, build loyalty, and encourage repeat purchases. In The Dynamic Manager "s Guide To Advertising, he shows you how to increase the return on your advertising investment by following a few basic rules of the game. Some of them come from his experiences creating ads and watching customers react to them as he stood in his clients " stores and offices as the campaigns ran. Others were drawn from the lessons learned by small business owners themselves, from auto repair shop owners to nursery retailers, clothing stores to insurance agents. In other words, this book isn "t about theory--it "s about the real world of small business advertising.Much of the material in The Dynamic Manager "s Guide To Advertising comes from seminars Dave Donelson has presented around the country over the years. Some of it has appeared previously in the national business and trade publications he writes for. The book is organized to encourage you to sample, to think about, and to try out different concepts over time. It "s not a narrative or a text book; there isn "t a step-by-step organization but rather a collection of useful articles that address practical problems in small business advertising. You "ll find some useful guidance that fits your specific situation and discover some tactics you can use to accomplish your particular goals. Above all, you'll gain a few insights into how to grow your business

Author : United States. Bureau of Foreign and Domestic Commerce
Publisher :
ISBN 13 :
Total Pages : 98 pages
Book Rating : 4.41/5 ( download)

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Download or read book Small Town Manual ... 1942 written by United States. Bureau of Foreign and Domestic Commerce and published by . This book was released on 1942 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: