The Seven Success Factors Of Social Business Strategy

Author : Charlene Li
Publisher : John Wiley & Sons
ISBN 13 : 1118715926
Total Pages : 61 pages
Book Rating : 4.25/5 ( download)

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Download or read book The Seven Success Factors of Social Business Strategy written by Charlene Li and published by John Wiley & Sons. This book was released on 2013-06-19 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to align social media with business strategy for real results For years now, businesses have approached social media in an experimental fashion unconnected to real results. There's a reason why the question about ROI is met with such hostility. But it's time for businesses to get serious about social. In this concise e-book, noted authors and disruptive technology analysts Charlene Li and Brian Solis present seven powerful factors for designing and supporting an effective social business strategy. Li and Solis studied how the best companies create measurable value that aligns with overall business objectives and outline how to incorporate these insights into your strategy and planning process. Li and Solis focus their findings and recommendations on how to convince and even rally decision makers at the executive level. Based on interviews with thought leaders, surveys, and extensive research, they show you how to define your social strategy, create alignment across the organization, and use that strategy to support overall business success. Offers actionable best practices for getting the most bang for your social marketing buck Explains seven key success factors for effective social marketing that cover everything from long-term vision and executive support to staffing and technology investment Written by Charlene Li, bestselling author of Open Leadership, and Brian Solis, bestselling author of What's the Future of Business, The End of Business as Usual, and Engage

Author : Hannah Ulbrich
Publisher : Springer Nature
ISBN 13 : 3030528812
Total Pages : 224 pages
Book Rating : 4.12/5 ( download)

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Download or read book Internal Crowdsourcing in Companies written by Hannah Ulbrich and published by Springer Nature. This book was released on 2020-12-07 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book examines the implications of internal crowdsourcing (IC) in companies. Presenting an employee-oriented, cross-sector reference model for good IC practice, it discusses the core theoretical foundations, and offers guidelines for process-management and blueprints for the implementation of IC. Furthermore, it examines solutions for employee training and competence development based on crowdsourcing. As such, the book will appeal to scholars of management science, work studies, organizational and participation research and to readers interested in inclusive approaches for cooperative change management and the IT implications for IC platforms.

Author : Chartered Management Institute
Publisher : Profile Books
ISBN 13 : 1782831444
Total Pages : 331 pages
Book Rating : 4.40/5 ( download)

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Download or read book Managing Business Communications written by Chartered Management Institute and published by Profile Books. This book was released on 2015-04-09 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clear and effective communication within and beyond organisations has always been a crucial business driver, and as communication channels proliferate and the speed of communication increases, getting your message across has never been more important. Using the series' trademark mix of checklists and thinker profiles, the guide looks at different types of business communications - written, verbal and external - and also focusses on the challenges of cross-cultural and virtual communication, and websites and social media. Topics covered include: report writing, running meetings, presentations, negotiation, PR and media interview planning, influencing, crisis communications and much more.

Author : Elisa Birnbaum
Publisher : New Society Publishers
ISBN 13 : 1771422599
Total Pages : 257 pages
Book Rating : 4.98/5 ( download)

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Download or read book In the Business of Change written by Elisa Birnbaum and published by New Society Publishers. This book was released on 2018-05-29 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meet the social entrepreneurs who are using business to disrupt the status quo and rebuild their communities Our communities are facing the fallout from the demise of vital industry, bankrupt economies, bad policy or policing, and political mismanagement. People are looking for answers, and the "same old" simply won't do. In the Business of Change is a practical and inspirational guide that showcases how social entrepreneurs from places such as New York, Chicago, Los Angeles, San Francisco, and Vancouver, who are weary of waste, injustice, and government inaction, are using business savvy to tackle challenges in their communities. Part storytelling, part lessons learned, coverage includes: Profiles of remarkable individuals and companies in such diverse sectors as employment, food, art, education, and social justice An overview of lessons learned and real impacts on the ground Tips for getting started, connecting to the local community, and scaling up. In the Business of Change is for everyone who wants to rebuild their communities and believes that business can be a powerful, positive force for change.

Author : Robert L. Dilenschneider
Publisher : BenBella Books
ISBN 13 : 1637740611
Total Pages : 289 pages
Book Rating : 4.13/5 ( download)

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Download or read book The Public Relations Handbook written by Robert L. Dilenschneider and published by BenBella Books. This book was released on 2022-02-15 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: To be a successful public relations professional, it’s no longer enough to be great at writing press releases and establishing media contacts. You must also expertly navigate the digital world and be prepared to dovetail your skills with those of other professionals. The Public Relations Handbook is a comprehensive and invaluable guide for public relations practitioners in the 2020s and beyond, covering the multitude of skills needed in the current environment, including: Supporting a company’s marketing and sales Leveraging social media Managing government relations Working with the media effectively Communicating with the investment community Supporting top management in the event of a crisis or scandal Positively positioning the company’s commitment to environmental, social, and governance issues The Public Relations Handbook has been an indispensable guide for public relations professionals since the first edition was published in 1967. This new fifth edition explains how to navigate a far more complex and constantly changing digital world while facing new challenges in financial, economic, political, public health, and societal issues. Editor Robert L. Dilenschneider is a communications executive who has called on leading practitioners in the field to address the specific skill sets, strategies, and execution that public relations practitioners need today. The scope of public relations is always expanding. Today’s professionals must be prepared to deal with a wide variety of people, issues, and topics. The Public Relations Handbook will help all practitioners in the field advance their personal growth, success and careers.

Author : Travis Wright
Publisher : John Wiley & Sons
ISBN 13 : 1119291747
Total Pages : 304 pages
Book Rating : 4.49/5 ( download)

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Download or read book Digital Sense written by Travis Wright and published by John Wiley & Sons. This book was released on 2017-01-06 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line. The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn't necessarily mean knowing what comes next. This book shows you how to compete in today's market, with real-world frameworks for implementation. Optimize competitive advantage and customer experience Map strategy back to business objectives Engage customers with a pragmatic, proven marketing system Reorganize sales and marketing to fill talent and knowledge gaps Today's customer is savvy, with more options than ever before. It's critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one—what works for your competitor may not be right for you. Digital Sense cuts through the crosstalk and confusion to give you a solid strategy for success.

Author : Julia Kovalchuk
Publisher : Springer Nature
ISBN 13 : 3030597393
Total Pages : 294 pages
Book Rating : 4.99/5 ( download)

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Download or read book Post-Industrial Society written by Julia Kovalchuk and published by Springer Nature. This book was released on 2021-02-02 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a critical and comparative understanding of post-industrial development, highlighting the driving forces and limitations, strategies, sources of funding, tools and technologies for its implementation. It presents the results of research on the formation and functioning of post-industrial development institutions in developed countries and developing countries as integral elements of the national innovation system, and implementation of economic modernization and transformation of business models taking into account contradictions between modern productive forces and getting out of date production relations. This book also explores the widespread impact of new technologies on various areas of modern society, which is often impaired by its conservatism. Comprising contributions from experts across various disciplines including economics, public administration, law, and psychology, this book provides a comprehensive overview of the opportunities and challenges associated with the modern development of society, production, and consumption. It is a book with appeal to scholars and students of economics, business and public administration, interested in post-industrial development in developed and developing countries, and the specifics of implementing strategies for technological improvement in industry and the service sector.

Author : Paul Leinwand
Publisher : Harvard Business Press
ISBN 13 : 1647822335
Total Pages : 142 pages
Book Rating : 4.30/5 ( download)

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Download or read book Beyond Digital written by Paul Leinwand and published by Harvard Business Press. This book was released on 2022-01-04 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. But winning in today's world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough. In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan. Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve: Reimagine your company's place in the world Embrace and create value via ecosystems Build a system of privileged insights with your customers Make your organization outcome-oriented Invert the focus of your leadership team Reinvent the social contract with your people Disrupt your own leadership approach Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations.

Author : David Grayson
Publisher : Routledge
ISBN 13 : 1351280864
Total Pages : 392 pages
Book Rating : 4.60/5 ( download)

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Download or read book Corporate Social Opportunity! written by David Grayson and published by Routledge. This book was released on 2017-12-04 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't be misled by the word social in the title. This is a book about how to improve corporate performance and gain competitive advantage. In Corporate Social Opportunity! Grayson and Hodges challenge perceived wisdom that adherence by business to corporate social responsibility (CSR) is a zero-sum game where the impact on companies is added costs and extra regulatory burden.?? From their unique vantage point working with leaders of global businesses and of local communities, the authors explain how powerful drivers forcing companies to adopt stringent social, ethical and environmental standards simultaneously create largely untapped opportunities for product innovation, market development and non-traditional business models. The key to exploiting these opportunities lies in building CSR into business strategy, not adding it on to business operations. With examples from 200 companies to illustrate their case, they outline both in theory and practice a seven-step process managers can apply to assess the implications of CSR on their business strategy and identify their own corporate social opportunities. Business is operating in a whirlwind of interacting global forces: revolutionary developments in communications and technology, significant changes in markets, shifts in demographics, and a transformation of personal values. The fallout from these forces is the underlying reason that corporate social responsibility has come of age. These global forces have led to a number of issues-such as ecology and environment, human rights and diversity, health and well-being, and communities-becoming potential liabilities for companies. Once regarded as 'soft' management issues, they are now increasingly recognised as hard to predict and hard for the business to deal with when they go wrong. Corporate Social Opportunity!, by the authors of the best-selling Everybody's Business moves the argument from the "why" of corporate social responsibility (CSR) to the "how" and beyond – to a future where CSR is perceived as an opportunity for business both in terms of reaping the benefits of retaining brand or organisational value and by developing new products and services, serving new markets and adopting new business models. This is not always a story of black and white, of what is right or what is wrong. Often it embraces apparently conflicting demands which require the application of judgement, guided by a clear sense of overall direction and corporate purpose. This book is designed to act as a compass for aiding navigation through such dilemmas and complex decisions. Using examples of current good practice, detailed interviews with leading CEOs and newly created diagnostic planning tools, all framed within a seven-step model for making CSR happen, the book aims to provide a practical guide to help business leaders and their managers understand how to assess the impact of corporate social responsibility factors on their core business strategy and operations and help them identify and prioritise between subsequent options and resulting business opportunities. The book is structured into two parts. Both parts describe the same seven-step model which, if followed, will help managers think through desired changes to business strategies, and necessary corresponding changes to operational practices. In Part 1, the seven steps-triggers; scoping; making the business case; committing to action; resources and integrating operations; engaging stakeholders; and measuring and reporting-are described and illustrative evidence and corresponding data provided. In Part 2, the authors have created a worked example of the diagnostic processes that form the backbone of the seven steps, based on the health and well-being issue of fast food and the growing problem of obesity, particularly among children, along with notes on how a manager might work through the processes with colleagues. The authors are pro-business although not business-as-usual. The book is written first and foremost with the purpose of helping to improve business performance, because business is after all the principal motor for growth and development in the world today. The authors argue that companies adhering to best practice in CSR and taking advantage of possibilities inherent in Corporate Social Opportunity! are good for shareholders as well as customers and employees.

Author : Brian Solis
Publisher : John Wiley & Sons
ISBN 13 : 111845653X
Total Pages : 229 pages
Book Rating : 4.38/5 ( download)

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Download or read book WTF?: What's the Future of Business? written by Brian Solis and published by John Wiley & Sons. This book was released on 2013-03-11 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In today’s rapidly changing digital environment, Darwinism is alive and well. What’s the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation." —Evan Greene, CMO, The Recording Academy, Producers of the GRAMMY Awards Rethink your business model to incorporate the power of "user" experiences What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others. This book explains why experience is everything and how the future of business will come down to shared experiences. Aligns the tenets of user experience with the concepts of innovative leadership to improve business performance and engagement and to motivate readers to rethink business models and customer and employee relationships Motivates readers to rethink business models, products and services, marketing, and customer and employee relationships with desired experiences in mind Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media, and is the author of Engage! and The End of Business as Usual! Discover how user experience design affects your business, and how you can harness its power for meaningful revenue growth