The Seven Myths Of Customer Management

Author : John Abram
Publisher : John Wiley & Sons
ISBN 13 : 9780470858813
Total Pages : 236 pages
Book Rating : 4.18/5 ( download)

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Download or read book The Seven Myths of Customer Management written by John Abram and published by John Wiley & Sons. This book was released on 2005-08-05 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this lively and readable book, the authors argue that in recent years far too much has been made of customer satisfaction, and that this has come at the expense of hard-edged consumerism. Whether or not "the customer is king," the first rule of business is to make money. Pragmatic and practical, the book destroys seven key myths about customer management that have gained almost folkloric status, and provides a step-by-step action plan for linking customer service with commercial goals.

Author : Adrian Payne
Publisher : Routledge
ISBN 13 : 1136400184
Total Pages : 464 pages
Book Rating : 4.86/5 ( download)

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Download or read book Handbook of CRM written by Adrian Payne and published by Routledge. This book was released on 2012-07-26 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it. Based on recent knowledge, it is underpinned by: * Clear and comprehensive explanations of the key concepts in the field * Vignettes and full cases from major businesses internationally * Definitive references and notes to further sources of information on every aspect of CRM * Templates and audit advice for assessing your own CRM needs and targets The most lucid, comprehensive and important overview of the subject and an invaluable tool in enabling the connection of the major principles to the real world of business.

Author : Ron Edmondson
Publisher : Thomas Nelson
ISBN 13 : 0718089243
Total Pages : 224 pages
Book Rating : 4.45/5 ( download)

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Download or read book The Mythical Leader written by Ron Edmondson and published by Thomas Nelson. This book was released on 2017-08-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pastor and popular blogger, Ron Edmondson exposes some of the common misunderstandings of leadership through stories from his own experiences, helping leaders develop healthier patterns of individual leadership. Being a leader involves much more than holding a title. And simply having a leader doesn't ensure success. This reality has never been more prevalent in the church than now, when so many churches are considered to be plateaued or dying. Pastor and popular blogger, Ron Edmondson believes this is due to a misunderstanding of what leadership is and what it isn't. In his work with hundreds of pastors and churches, the most common need he encounters is the need for more effective leadership in the local church. Seminaries may prepare pastors to preach, just as colleges may prepare teachers to teach, but who prepares pastors to lead? Simply stated: The church needs better leadership. In The Mythical Leader, Edmondson exposes some of the most common misunderstandings of leadership, shares stories from his own experiences, and will help church leaders develop healthier patterns to improve their individual leadership. While most people may have a preliminary understanding of many of these myths, they often are not lived out with a great degree of depth in the life of the church leader. Don't fall prey to these myths! If gone untreated they can be the very thing that prevents a good leader from leading well.

Author : Catherine Fox
Publisher : UNSW Press
ISBN 13 : 1742246060
Total Pages : 284 pages
Book Rating : 4.62/5 ( download)

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Download or read book 7 Myths about Women and Work written by Catherine Fox and published by UNSW Press. This book was released on 2012-01-08 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: A book about being a woman, raising children, succeeding in a leadership role, and living a full life, this work debunks the seven most commonly held misconceptions about women and their professional careers. Penned by an award-winning journalist, this book discusses topics such as the gender pay gap, motherhood and a career, meritocracies in the workplace, and the use of quotas.

Author : Nathan Straus
Publisher :
ISBN 13 :
Total Pages : 370 pages
Book Rating : 4.55/5 ( download)

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Download or read book The Seven Myths of Housing written by Nathan Straus and published by . This book was released on 1944 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Stefan H. Thomke
Publisher : Harvard Business Press
ISBN 13 : 1633697118
Total Pages : 252 pages
Book Rating : 4.19/5 ( download)

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Download or read book Experimentation Works written by Stefan H. Thomke and published by Harvard Business Press. This book was released on 2020-02-18 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running these experiments? They fly blind. That's what Harvard Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book. It guides you through best practices in business experimentation, illustrates how these practices work at leading companies, and answers some fundamental questions: What makes a good experiment? How do you test in online and brick-and-mortar businesses? In B2B and B2C? How do you build an experimentation culture? Also, best practice means running many experiments. Indeed, some hugely successful companies, such as Amazon, Booking.com, and Microsoft, run tens of thousands of controlled experiments annually, engaging millions of users. Thomke shows us how these and many other organizations prove that experimentation provides significant competitive advantage. How can managers create this capability at their own companies? Essential is developing an experimentation organization that prizes the science of testing and puts the discipline of experimentation at the center of its innovation process. While it once took companies years to develop the tools for such large-scale experiments, advances in technology have put these tools at the fingertips of almost any business professional. By combining the power of software and the rigor of controlled experiments, today's managers can make better decisions, create magical customer experiences, and generate big financial returns. Experimentation Works is your guidebook to a truly new way of thinking and innovating.

Author : Kevin J. Clancy
Publisher : McGraw Hill Professional
ISBN 13 : 9780070113619
Total Pages : 354 pages
Book Rating : 4.10/5 ( download)

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Download or read book Marketing Myths that are Killing Business written by Kevin J. Clancy and published by McGraw Hill Professional. This book was released on 1995 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a brash and brilliant style, two of the world's most renowned marketing consultants open reader's eyes to 170 myths that are killing products, services and brands. They steer readers toward radical change that will snatch them from the jaws of death wish marketing. Illustrations.

Author : Timothy L. Keiningham
Publisher : John Wiley & Sons
ISBN 13 : 0471746835
Total Pages : 256 pages
Book Rating : 4.36/5 ( download)

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Download or read book Loyalty Myths written by Timothy L. Keiningham and published by John Wiley & Sons. This book was released on 2005-10-10 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Loyalty Myths, the authors have assembled53 of the most common beliefs about customer loyalty – all ofthem wrong or misconceived! Each of the beliefs in this book isdebunked with real-world examples. While other books speak inplatitudes; this book is the only one to validate each propositionwith real data. Granted unprecedented access to customer records from a varietyof multi-national corporations. Through these records, IpsosLoyalty was able to precisely track the impact of thiscustomer-centric construct on actual purchasing behavior. Theauthors’ findings and conclusions will stun business leadersaround the world. The lessons learned from these provide a trueguide for the proper use of customer loyalty.

Author : Richard Poe
Publisher : Prima Lifestyles
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.81/5 ( download)

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Download or read book The Seven Myths of Gun Control written by Richard Poe and published by Prima Lifestyles. This book was released on 2001 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to a recent report by the Media Research Center, television news stories calling for stricter gun laws outnumbered newscasts opposing such laws by a ratio of 10 to 1. In other words, we are hearing only one side of the story. No wonder so few people are equipped to debate the issue of guns intelligently.The 7 Myths of Gun Control is a readable, easy-to-use guide for people confused and frustrated by the blizzard of anti-gun propaganda. It details the seven most common arguments used by gun prohibitionists, debunking each one with a wealth of statistical and legal data gleaned from top experts in the field of guns and gun rights. Award-winning journalist and bestselling author Richard Poe distills the pro-gun arguments into readable, bite-sized chunks designed to appeal to a mass audience. The seven myths that Poe exposes are (1) guns increase violent crime, (2) pulling a gun on a criminal endangers you more than the criminal, (3) guns pose a special threat to children, (4) the Second Amendment applies only to militiamen, (5) the Second Amendment is an obsolete relic of the frontier era, (6) we should treat guns the same w

Author : Jaap-Henk Hoepman
Publisher : MIT Press
ISBN 13 : 0262547201
Total Pages : 275 pages
Book Rating : 4.08/5 ( download)

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Download or read book Privacy Is Hard and Seven Other Myths written by Jaap-Henk Hoepman and published by MIT Press. This book was released on 2023-10-03 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expert on computer privacy and security shows how we can build privacy into the design of systems from the start. We are tethered to our devices all day, every day, leaving data trails of our searches, posts, clicks, and communications. Meanwhile, governments and businesses collect our data and use it to monitor us without our knowledge. So we have resigned ourselves to the belief that privacy is hard--choosing to believe that websites do not share our information, for example, and declaring that we have nothing to hide anyway. In this informative and illuminating book, a computer privacy and security expert argues that privacy is not that hard if we build it into the design of systems from the start. Along the way, Jaap-Henk Hoepman debunks eight persistent myths surrounding computer privacy. The website that claims it doesn't collect personal data, for example; Hoepman explains that most data is personal, capturing location, preferences, and other information. You don't have anything to hide? There's nothing wrong with wanting to keep personal information--even if it's not incriminating or embarrassing--private. Hoepman shows that just as technology can be used to invade our privacy, it can be used to protect it, when we apply privacy by design. Hoepman suggests technical fixes, discussing pseudonyms, leaky design, encryption, metadata, and the benefits of keeping your data local (on your own device only), and outlines privacy design strategies that system designers can apply now.