The Rules of the Green

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Author :
Publisher : Virgin Publishing
ISBN 13 : 9781852277116
Total Pages : 250 pages
Book Rating : 4.14/5 ( download)

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Book Synopsis The Rules of the Green by : Kenneth Garnier Chapman

Download or read book The Rules of the Green written by Kenneth Garnier Chapman and published by Virgin Publishing. This book was released on 1997-01-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an account of the way that the game of golf has developed from its origins as a simple diversion for soldiers and common folk, to its present status as an international professional sport. The first list of 13 articles constituting the official rules of golf was produced by a group of Scottish gentlemen in 1774. Since then the rules have seen many changes, although the game is still largely based on the same 13 articles. In this book the author examines how these changes came about and takes the reader step-by-step through the history and rules of the game.

The Rich Rules

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Publisher :
ISBN 13 : 9780993169304
Total Pages : 279 pages
Book Rating : 4.09/5 ( download)

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Book Synopsis The Rich Rules by : Kevin Green

Download or read book The Rich Rules written by Kevin Green and published by . This book was released on 2015 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Do you wish to become Wealthier and Happier? If the answer's Yes, then this is definitely the book for you Whether you are thinking of starting or improving a business, Kevin's life experiences in 'The Rich Rules' provides you with the essential strategies to achieving success."--Publisher's description.

Rules of the Green

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Author :
Publisher :
ISBN 13 : 9781572432109
Total Pages : 240 pages
Book Rating : 4.01/5 ( download)

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Book Synopsis Rules of the Green by : Kenneth Garnier Chapman

Download or read book Rules of the Green written by Kenneth Garnier Chapman and published by . This book was released on 1997-05-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Negro Motorist Green Book

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Author :
Publisher : Colchis Books
ISBN 13 :
Total Pages : 235 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Negro Motorist Green Book by : Victor H. Green

Download or read book The Negro Motorist Green Book written by Victor H. Green and published by Colchis Books. This book was released on with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Negro Motorist Green Book was a groundbreaking guide that provided African American travelers with crucial information on safe places to stay, eat, and visit during the era of segregation in the United States. This essential resource, originally published from 1936 to 1966, offered a lifeline to black motorists navigating a deeply divided nation, helping them avoid the dangers and indignities of racism on the road. More than just a travel guide, The Negro Motorist Green Book stands as a powerful symbol of resilience and resistance in the face of oppression, offering a poignant glimpse into the challenges and triumphs of the African American experience in the 20th century.

BREAKING THE SHEIKH'S RULES

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Author :
Publisher : Harlequin / SB Creative
ISBN 13 : 4596687854
Total Pages : pages
Book Rating : 4.52/5 ( download)

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Book Synopsis BREAKING THE SHEIKH'S RULES by : Abby Green

Download or read book BREAKING THE SHEIKH'S RULES written by Abby Green and published by Harlequin / SB Creative. This book was released on 2015-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Iseult’s family farm is in financial difficulties and about to be bought by Sheikh Nadim, ruler of a small Arabian country. When he comes to inspect the farm, he decides to return home with a racehorse and its trainer?Iseult! He not only took the farm away from her family but also stole her away from Ireland, leaving her struggling father behind! Will Iseult be able to tame Nadim? Will she be able to tame her own heart?

Standards for Internal Control in the Federal Government

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Publisher : Lulu.com
ISBN 13 : 0359541828
Total Pages : 88 pages
Book Rating : 4.29/5 ( download)

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Book Synopsis Standards for Internal Control in the Federal Government by : United States Government Accountability Office

Download or read book Standards for Internal Control in the Federal Government written by United States Government Accountability Office and published by Lulu.com. This book was released on 2019-03-24 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Policymakers and program managers are continually seeking ways to improve accountability in achieving an entity's mission. A key factor in improving accountability in achieving an entity's mission is to implement an effective internal control system. An effective internal control system helps an entity adapt to shifting environments, evolving demands, changing risks, and new priorities. As programs change and entities strive to improve operational processes and implement new technology, management continually evaluates its internal control system so that it is effective and updated when necessary. Section 3512 (c) and (d) of Title 31 of the United States Code (commonly known as the Federal Managers? Financial Integrity Act (FMFIA)) requires the Comptroller General to issue standards for internal control in the federal government.

The New Rules of Green Marketing

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Author :
Publisher : ReadHowYouWant
ISBN 13 : 9780369371126
Total Pages : 252 pages
Book Rating : 4.27/5 ( download)

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Book Synopsis The New Rules of Green Marketing by : Jacquelyn A. Ottman

Download or read book The New Rules of Green Marketing written by Jacquelyn A. Ottman and published by ReadHowYouWant. This book was released on 2011 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. It's not because consumers suddenly prize sustainability above all. It's because savvy green marketers are no longer trying to ''sell the earth'' - instead they're promoting the value their products provide: better health, superior performance, good taste, cost - effectiveness, or simply convenience. This central emphasis on primary benefits - the new rules - is critical to winning over the mainstream consumer. The New Rules of Green Marketing helps readers understand why value - based sustainability marketing has become a critical organizational capacity and how they themselves can adopt this approach. Drawing on the latest data from leading researchers and reflecting on learnings from her corporate clients and other pioneers - including GE, Nike, Method, Starbucks, Timberland, HP, NatureWorks, Procter & Gamble, Stonyfield Farm, and Wal - Mart - Ottman provides practical strategies, tools, and inspiration for building every aspect of a credible value - based green marketing strategy. She covers using a proactive approach to sustainability to spur innovation, developing products that are green throughout their life cycle, communicating credibly to avoid accusations of ''greenwashing, '' teaming up with stakeholders to maximize outreach to consumers, taking advantage of social media, and much more. This book takes the best of Ottman's previous groundbreaking work it into the 21st century. Her new rules relegate traditional ''green guilt'' approaches to the recycling bin of history, break green products out of their niche and, ultimately do a far better job of advancing the triple bottom line of people, profits, and planet.

The New Rules of Green Marketing

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Author :
Publisher : Routledge
ISBN 13 : 1351278665
Total Pages : 273 pages
Book Rating : 4.69/5 ( download)

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Book Synopsis The New Rules of Green Marketing by : Jacquelyn Ottman

Download or read book The New Rules of Green Marketing written by Jacquelyn Ottman and published by Routledge. This book was released on 2017-10-19 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: For too long, marketers of sustainable goods and services have targeted "deep green" consumers to promote their products – and they have little to show for their efforts. In this innovative book, Jacquelyn Ottman shows how the green market has moved beyond such niche marketing, and how marketers will find greater success promoting the inherent superior value of their offerings. Greener products are now available within every industry and are a part of our everyday lives. But they didn't get to be so ubiquitous just because they are better for the planet. Whether they were promoted as such or not, sales of green products have grown so fast because of the added value they provide: health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits – the new rules – is critical to winning over the mainstream consumer and to driving overall organizational growth. The New Rules of Green Marketing helps readers understand why value-based sustainability marketing has become a critical organizational capacity, and how readers can adopt this approach in their own organizations. Illustrated by examples from both international mainstream and the more niche "deep green" leaders who are showing everyone else the way, the book provides practical strategies, tools and inspiration for building every aspect of a credible value-based green marketing strategy, including:How to use a proactive approach to sustainability to spur innovationHow to frame environment-related benefits with relevance to mainstream brandsHow to communicate with credibility and impact – and avoid "greenwashing"How to team up with stakeholders to maximize outreach to consumersHow to use a life cycle orientation to ensure the integrity of one's offeringsHow to best take advantage of recent technological advances in social mediaDrawing on the latest data from leading researchers and reflecting on learnings from Ottman's corporate clients and other pioneers including GE, Nike, HSBC, Method, Starbucks, Timberland, HP, NatureWorks, Philips, Procter & Gamble, Stonyfield Farm and Wal-Mart, this book shows how market leaders are edging out the competition using effective value-first marketing strategies. This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. Whereas earlier works focused on readers who were less familiar with green initiatives, this work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainability and who want and need to know how to connect effectively with mainstream consumers.

The 48 Laws of Power

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Author :
Publisher : Penguin
ISBN 13 : 0670881465
Total Pages : 481 pages
Book Rating : 4.68/5 ( download)

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Book Synopsis The 48 Laws of Power by : Robert Greene

Download or read book The 48 Laws of Power written by Robert Greene and published by Penguin. This book was released on 2023-10-31 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amoral, cunning, ruthless, and instructive, this multi-million-copy New York Times bestseller is the definitive manual for anyone interested in gaining, observing, or defending against ultimate control – from the author of The Laws of Human Nature. In the book that People magazine proclaimed “beguiling” and “fascinating,” Robert Greene and Joost Elffers have distilled three thousand years of the history of power into 48 essential laws by drawing from the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz and also from the lives of figures ranging from Henry Kissinger to P.T. Barnum. Some laws teach the need for prudence (“Law 1: Never Outshine the Master”), others teach the value of confidence (“Law 28: Enter Action with Boldness”), and many recommend absolute self-preservation (“Law 15: Crush Your Enemy Totally”). Every law, though, has one thing in common: an interest in total domination. In a bold and arresting two-color package, The 48 Laws of Power is ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.

The Laws of Human Nature

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Author :
Publisher : Penguin
ISBN 13 : 0698184548
Total Pages : 626 pages
Book Rating : 4.41/5 ( download)

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Book Synopsis The Laws of Human Nature by : Robert Greene

Download or read book The Laws of Human Nature written by Robert Greene and published by Penguin. This book was released on 2018-10-23 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the #1 New York Times-bestselling author of The 48 Laws of Power comes the definitive new book on decoding the behavior of the people around you Robert Greene is a master guide for millions of readers, distilling ancient wisdom and philosophy into essential texts for seekers of power, understanding and mastery. Now he turns to the most important subject of all - understanding people's drives and motivations, even when they are unconscious of them themselves. We are social animals. Our very lives depend on our relationships with people. Knowing why people do what they do is the most important tool we can possess, without which our other talents can only take us so far. Drawing from the ideas and examples of Pericles, Queen Elizabeth I, Martin Luther King Jr, and many others, Greene teaches us how to detach ourselves from our own emotions and master self-control, how to develop the empathy that leads to insight, how to look behind people's masks, and how to resist conformity to develop your singular sense of purpose. Whether at work, in relationships, or in shaping the world around you, The Laws of Human Nature offers brilliant tactics for success, self-improvement, and self-defense.