The Routledge Companion To Arts Marketing

Author : Daragh O'Reilly
Publisher : Routledge
ISBN 13 : 1135012210
Total Pages : 444 pages
Book Rating : 4.12/5 ( download)

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Download or read book The Routledge Companion to Arts Marketing written by Daragh O'Reilly and published by Routledge. This book was released on 2013-12-17 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets. The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.

Author : William J. Byrnes
Publisher : Routledge
ISBN 13 : 1351030841
Total Pages : 644 pages
Book Rating : 4.47/5 ( download)

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Download or read book The Routledge Companion to Arts Management written by William J. Byrnes and published by Routledge. This book was released on 2019-09-24 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Arts Management contains perspectives from international scholars, educators, consultants, and practitioners sharing opinions, exploring important questions, and raising concerns about the field. The book will stimulate conversations, foster curiosity, and open pathways to different cultural, philosophical, ideological, political, national, and generational insights. Four broad thematic areas are used to organize current topics in the field of arts and culture management. Part I introduces a mixture of perspectives about the history and evolution of the practice and study of arts management, the role of arts managers, and how arts management is being impacted by the digital age. Part II focuses on the dynamics of entrepreneurship, change processes, and leadership practices. Part III includes globally focused topics on cultural policy, cultural rights, and community building. Part IV examines a sampling of topics related to functional activities that are common to arts and culture organizations around the world such as marketing, planning, increasing diversity, hiring, fundraising, and sustainability. This book builds a comprehensive understanding of what arts management can mean in an international context creating an essential resource for students, scholars and reflective practitioners involved at the intersection of business and the arts.

Author : Elizabeth Hill
Publisher : Routledge
ISBN 13 : 1136413332
Total Pages : 382 pages
Book Rating : 4.39/5 ( download)

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Download or read book Creative Arts Marketing written by Elizabeth Hill and published by Routledge. This book was released on 2012-06-25 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of- * Current knowledge and best practice about marketing and advertising through new media * The impact of Relationship Marketing techniques * A wholly revised and enhanced set of cases * Entirely revised and updated data on the arts 'industry' Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers

Author : Mark Tadajewski
Publisher : Routledge
ISBN 13 : 1317247280
Total Pages : 512 pages
Book Rating : 4.89/5 ( download)

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Download or read book The Routledge Companion to Critical Marketing written by Mark Tadajewski and published by Routledge. This book was released on 2018-09-21 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves. It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.

Author : Francesca Dall'Olmo Riley
Publisher : Routledge
ISBN 13 : 1317751582
Total Pages : 617 pages
Book Rating : 4.88/5 ( download)

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Download or read book The Routledge Companion to Contemporary Brand Management written by Francesca Dall'Olmo Riley and published by Routledge. This book was released on 2016-07-15 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.

Author : Finola Kerrigan
Publisher : Routledge
ISBN 13 : 1136428259
Total Pages : 234 pages
Book Rating : 4.58/5 ( download)

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Download or read book Arts Marketing written by Finola Kerrigan and published by Routledge. This book was released on 2007-03-30 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.

Author : William Byrnes
Publisher : Taylor & Francis
ISBN 13 : 1136082379
Total Pages : 498 pages
Book Rating : 4.75/5 ( download)

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Download or read book Management and the Arts written by William Byrnes and published by Taylor & Francis. This book was released on 2012-08-21 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management and the Arts, Fourth Edition provides you with theory and practical applications from all management perspectives including planning, marketing, finance, economics, organizational, staffing, and group dynamics ALL related to an arts organization. Whether you are a manager in a theatre, museum, dance company, or opera, you will gain useful insights into management. Topics written especially to help you with your management skills include: * How arts organizations and management evolved * The theories and processes behind strategic planning and decision making * Organizing and organizational design * Staffing and personal relations * The tools and techniques available from communicating effectively and keeping track of information * Budgeting, fundraising, and financial management * Integrating various management theories and practical applications * How to work effectively with boards * Sections on e-marketing and Web marketing * Includes: case studies, statistics, career, and financial information Revised to reflect the latest thinking and trends in managing organizations and people, Management and the Arts, Fourth Edition features class-tested questions in each chapter, which help you to integrate the material and develop ideas as to how the situations and problems could have been handled. Case studies focus on the challenges facing managers and organizations every day, and "In The News quotes give you real-world examples of principles and theories. Developing career skills and options, graduate and postgraduate training opportunities, and professional organizations and conferences are highlighted.

Author : Matthew Freeman
Publisher : Routledge
ISBN 13 : 1351054880
Total Pages : 492 pages
Book Rating : 4.81/5 ( download)

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Download or read book The Routledge Companion to Transmedia Studies written by Matthew Freeman and published by Routledge. This book was released on 2018-10-09 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: Around the globe, people now engage with media content across multiple platforms, following stories, characters, worlds, brands and other information across a spectrum of media channels. This transmedia phenomenon has led to the burgeoning of transmedia studies in media, cultural studies and communication departments across the academy. The Routledge Companion to Transmedia Studies is the definitive volume for scholars and students interested in comprehending all the various aspects of transmediality. This collection, which gathers together original articles by a global roster of contributors from a variety of disciplines, sets out to contextualize, problematize and scrutinize the current status and future directions of transmediality, exploring the industries, arts, practices, cultures, and methodologies of studying convergent media across multiple platforms.

Author : Christoph Lindner
Publisher : Routledge
ISBN 13 : 1351672681
Total Pages : 466 pages
Book Rating : 4.89/5 ( download)

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Download or read book The Routledge Companion to Urban Imaginaries written by Christoph Lindner and published by Routledge. This book was released on 2018-09-28 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Urban Imaginaries delves into examples of urban imaginaries across multiple media and geographies: from new visions of smart, eco, and resilient cities to urban dystopias in popular culture; from architectural renderings of starchitecture and luxury living to performative activism for new spatial justice; and from speculative experiments in urban planning, fiction, and photography to augmented urban realities in crowd-mapping and mobile apps. The volume brings various global perspectives together and into close dialogue to offer a broad, interdisciplinary, and critical overview of the current state of research on urban imaginaries. Questioning the politics of urban imagination, the companion gives particular attention to the role that urban imaginaries play in shaping the future of urban societies, communities, and built environments. Throughout the companion, issues of power, resistance, and uneven geographical development remain central. Adopting a transnational perspective, the volume challenges research on urban imaginaries from the perspective of globalization and postcolonial studies, inviting critical reconsiderations of urbanism in its diverse current forms and definitions. In the process, the companion explores issues of Western-centrism in urban research and design, and accommodates current attempts to radically rethink urban form and experience. This is an essential resource for scholars and graduate researchers in the fields of urban planning and architecture; art, media, and cultural studies; film, visual, and literary studies; sociology and political science; geography; and anthropology.

Author : Francesca Dall'Olmo Riley
Publisher : Routledge
ISBN 13 : 1317751574
Total Pages : 818 pages
Book Rating : 4.71/5 ( download)

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Download or read book The Routledge Companion to Contemporary Brand Management written by Francesca Dall'Olmo Riley and published by Routledge. This book was released on 2016-07-15 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.