The Role Of Social Media In Development Communication

Author : Edikan Ukpong
Publisher : GRIN Verlag
ISBN 13 : 3346071367
Total Pages : 26 pages
Book Rating : 4.61/5 ( download)

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Download or read book The Role of Social Media in Development Communication written by Edikan Ukpong and published by GRIN Verlag. This book was released on 2019-11-26 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: B, , language: English, abstract: This study was carried out to investigate the use of social media in development communication and how undergraduate students of Akwa Ibom State University perceived the usage. The specific objectives were: to find out if Akwa Ibom State University students are aware of the potential of social media for development communication and effect. Ascertain the specific social media that can be used for development communication. Determine the kind of development communication message that social media can be used for. Examine the constraints facing the use of social media for development communication and solutions. The study adopted the survey research design which was employed to derive responses from a sample size of 200 undergraduate students of the Department of Mass Communication Akwa Ibom State University who were selected via random sampling techniques. Data were collected from this population using questionnaire. The study revealed that: Akwa Ibom State University students are aware of the use of social media for development communication to a large extent; over half of the respondents use Facebook to send and receive information more than any other social networks; education messages were mostly communicated through the social media followed by messages on rural development; the use of the social media to communicate development was constrained greatly by lack of access to computers and high cost of subscription for internet access. Drawn from the findings, it was recommended that more enlightenment should be done in terms of using the social media to trigger development consciousness among the citizens.

Author : Thomas L. McPhail
Publisher : John Wiley & Sons
ISBN 13 : 9781444310733
Total Pages : 256 pages
Book Rating : 4.39/5 ( download)

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Download or read book Development Communication written by Thomas L. McPhail and published by John Wiley & Sons. This book was released on 2009-03-30 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Development Communication, top media scholars explore thedetails of communication in areas where modernization has failed todeliver change. Offers a complete introduction to the history of developmentcommunication - the process of systematically intervening witheither media or education in order to promote positive socialchange Discusses the major approaches and theories in developmentcommunication, including educational issues of training, literacy,schooling, and use of media from print and radio to video and theinternet Explores the role of NGOs, the CNN Effect, and the power ofgrass-roots movements and 'bottom-up' approaches that challenge thestatus quo in global media

Author : Karin Gwinn Wilkins
Publisher : John Wiley & Sons
ISBN 13 : 1118505360
Total Pages : 528 pages
Book Rating : 4.66/5 ( download)

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Download or read book The Handbook of Development Communication and Social Change written by Karin Gwinn Wilkins and published by John Wiley & Sons. This book was released on 2014-01-22 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This valuable resource offers a wealth of practical and conceptual guidance to all those engaged in struggles for social justice around the world. It explains in accessible language and painstaking detail how to deploy and to understand the tools of media and communication in advancing the goals of social, cultural, and political change. A stand-out reference on a vital topic of primary international concern, with a rising profile in communications and media research programs Multinational editorial team and global contributors Covers the history of the field as well as integrating and reconceptualising its diverse perspectives and approaches Provides a fully formed framework of understanding and identifies likely future developments Features a wealth of insights into the critical role of digital media in development communication and social change

Author : Nora Cruz Quebral
Publisher : College of Agriculture University of Philippines
ISBN 13 :
Total Pages : 194 pages
Book Rating : 4.64/5 ( download)

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Download or read book Development Communication written by Nora Cruz Quebral and published by College of Agriculture University of Philippines. This book was released on 1988 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Karin Gwinn Wilkins
Publisher : Wiley-Blackwell
ISBN 13 : 9781118505342
Total Pages : 528 pages
Book Rating : 4.44/5 ( download)

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Download or read book The Handbook of Development Communication and Social Change written by Karin Gwinn Wilkins and published by Wiley-Blackwell. This book was released on 2020-08-03 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This Handbook of Development Communication and Social Change offers a valuable resource for advocates, scholars, and communities engaged in long-term and comprehensive struggles for social justice ... This book fills a critical niche by offering a comprehensive framework in a growing area of research and action, as social movements and organizations make strategic use of communication technologies and processes in a complex world of dominant global industries and oppressive political regimes ... This work integrates the interests of many of the International Association for Media and Communication Research (IAMCR) sections, including that of participatory communication, health communication, community communication, communication policy and technology, gender and communication, political communication, and political economy"--Introduction.

Author : Martin Scott
Publisher : Zed Books Ltd.
ISBN 13 : 1780325533
Total Pages : 198 pages
Book Rating : 4.38/5 ( download)

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Download or read book Media and Development written by Martin Scott and published by Zed Books Ltd.. This book was released on 2014-05-08 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media matters. From encouraging charitable donations and delivering public health messages to promoting democratic participation and state accountability, the media can play a crucial role in development. Yet the influence of the media is not always welcome. It can also be used as a mechanism of surveillance and control or to disseminate hate speech and propaganda. How then should we respond to the growing importance of the media - including journalism, radio, television, community media and social media - for poverty and inequality? The first step is to acquire an informed and critical understanding of the multiple roles that the media can have in development. To help achieve this, this book provides concise and original introductions to the study and practice of communication for development (C4D), media development and media representations of development. In doing so it highlights the increasing importance of the media, whilst at the same time emphasising the varieties, complexities and contingencies of its role in social change. The broad and interdisciplinary focus of this book will make it attractive to anyone with an interest in media, communication, development, politics and social change.

Author : Linje Manyozo
Publisher : SAGE Publications Pvt. Limited
ISBN 13 : 9788132109051
Total Pages : 0 pages
Book Rating : 4.58/5 ( download)

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Download or read book Media, Communication and Development written by Linje Manyozo and published by SAGE Publications Pvt. Limited. This book was released on 2012-09-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book thus addresses the extant gap in scholarship in the field and includes a chapter on impact evaluation, which current scholarship has either ignored or footnoted. In addition, the book uses case studies from both the global south and the global north to attend to complex and multidisciplinary concerns with participation, power and empowerment. The author brings in postcolonial perspectives to demonstrate that the use of MCD approaches emerged in response to the growing problems of underdevelopment, and not necessarily to western development theories. Using simple language that is at the same time theoretically engaged, he opens up the field to scholars across a large number of disciplines.

Author : Florencia Enghel
Publisher : Routledge
ISBN 13 : 1351336908
Total Pages : 251 pages
Book Rating : 4.01/5 ( download)

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Download or read book Communication in International Development written by Florencia Enghel and published by Routledge. This book was released on 2018-05-23 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: International development stakeholders harness communication with two broad purposes: to do good, via communication for development and media assistance, and to communicate do-gooding, via public relations and information. This book unpacks various ways in which different efforts to do good are combined with attempts to look good, be it in the eyes of donor constituencies at large, or among more specific audiences, such as journalists or intra-agency decision-makers. Development communication studies have tended to focus primarily on interventions aimed at doing good among recipients, at the expense of examining the extent to which promotion and reputation management are elements of those practices. This book establishes the importance of interrogating the tensions generated by overlapping uses of communication to do good and to look good within international development cooperation. The book is a critical text for students and scholars in the areas of development communication and international development and will also appeal to practitioners working in international aid who are directly affected by the challenges of communicating for and about development.

Author : Jan Servaes
Publisher :
ISBN 13 : 9788178297729
Total Pages : 428 pages
Book Rating : 4.28/5 ( download)

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Download or read book Communication for Development and Social Change written by Jan Servaes and published by . This book was released on 2008 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals with the processes required to facilitate the sharing of knowledge and effect positive developmental change. It is contextual and based on dialogue. The stakeholders' participation also needs to be promoted. This is essential in order to understand of their perceptions, perspectives, values, attitudes and practices so that these can be incorporated into the design and implementation of development initiatives. The book, for the most part, follows the two-way horizontal model of communication, but also makes use of the...

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 179989021X
Total Pages : 1865 pages
Book Rating : 4.18/5 ( download)

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Download or read book Research Anthology on Strategies for Using Social Media as a Service and Tool in Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-05-28 with total page 1865 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.