Author : John Fahy
Publisher : Routledge
ISBN 13 : 1134560184
Total Pages : 218 pages
Book Rating : 4.89/5 ( download)
Book Synopsis The Role of Resources in Global Competition by : John Fahy
Download or read book The Role of Resources in Global Competition written by John Fahy and published by Routledge. This book was released on 2002-09-06 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at the question of how firms attain a sustainable competitive advantage in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdepencies.