The Roadside Mba

Author : Michael Mazzeo
Publisher : Business Plus
ISBN 13 : 1455598909
Total Pages : 229 pages
Book Rating : 4.08/5 ( download)

DOWNLOAD NOW!

Download or read book Roadside MBA written by Michael Mazzeo and published by Business Plus. This book was released on 2014-06-10 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this "refreshingly different" high-toned business book, three leading business school professors take to America's back roads in search of offbeat small businesses—enterprises that hold valuable lessons for executives and entrepreneurs everywhere (Bloomberg Businessweek). While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and embarked on a life-changing road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off. Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three men decided to pull their heads out of their ivory towers and search for insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas. Spiced with vehicular mishaps and unexpected finds, this is one business book you won't want to miss.

Author : Michael Mazzeo
Publisher :
ISBN 13 : 9781455579013
Total Pages : 138 pages
Book Rating : 4.17/5 ( download)

DOWNLOAD NOW!

Download or read book Roadside MBA written by Michael Mazzeo and published by . This book was released on 2014-08-22 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: "While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off. Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three wise men decided to pull their heads out of their ivory towers and go in search of insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas. The book isn't all egghead; the chapters are spiced with the type of vehicular mishaps and Maalox moments that are common on any road trip"--

Author : Michael Mazzeo
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.05/5 ( download)

DOWNLOAD NOW!

Download or read book The Roadside MBA written by Michael Mazzeo and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Srikant M. Datar
Publisher : Harvard Business Press
ISBN 13 : 1422131645
Total Pages : 389 pages
Book Rating : 4.40/5 ( download)

DOWNLOAD NOW!

Download or read book Rethinking the MBA written by Srikant M. Datar and published by Harvard Business Press. This book was released on 2010 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors give the most comprehensive, authoritative and compelling account yet of the troubled state of business education today and go well beyond this to provide a blueprint for the future.

Author : John Mullins
Publisher : Harvard Business Press
ISBN 13 : 1422152693
Total Pages : 224 pages
Book Rating : 4.90/5 ( download)

DOWNLOAD NOW!

Download or read book Getting to Plan B written by John Mullins and published by Harvard Business Press. This book was released on 2009-09-08 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it. As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the inevitable challenges arise. In fact, studies show that entrepreneurs who stick slavishly to their Plan A stand a greater chance of failing-and that many successful businesses barely resemble their founders' original idea. The authors provide a rigorous process for stress testing your Plan A and determining how to alter it so your business makes money, solves customers' needs, and endures. You'll discover strategies for: -Identifying the leap-of-faith assumptions hidden in your plan -Testing those assumptions and unearthing why the plan might not work -Reconfiguring the five components of your business model-revenue model, gross margin model, operating model, working capital model, and investment model-to create a sounder Plan B. Filled with success stories and cautionary tales, this book offers real cases illustrating the authors' unique process. Whether your idea is for a start-up or a new business unit within your organization, Getting to Plan B contains the road map you need to reach success.

Author : Michael W. Preis
Publisher : Grand Central Publishing
ISBN 13 : 0446569569
Total Pages : 301 pages
Book Rating : 4.69/5 ( download)

DOWNLOAD NOW!

Download or read book 101 Things I Learned ® in Business School written by Michael W. Preis and published by Grand Central Publishing. This book was released on 2010-05-20 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: 101 THINGS I LEARNED® IN BUSINESS SCHOOL will cover a wide range of lessons that are basic enough for the novice business student as well as inspiring to the experienced practitioner. The unique packaging of this book will attract people of all ages who have always wondered whether business school would be a smart career choice for them. Judging by the growing number of people taking the GMATs (the entrance exam for business school) each year, clearly more people than ever are thinking about heading in this direction. Subjects include accounting, finance, marketing, management, leadership, human relations, and much more - in short, everything one would expect to encounter in business school. Illustrated in the same fun, gift book format as 101 THINGS I LEARNED® IN ARCHITECTURE SCHOOL, this will be the perfect gift for a recent college or high school grad, or even for someone already well-versed in the business world.

Author : Ashok Som
Publisher : John Wiley & Sons
ISBN 13 : 0470830042
Total Pages : 432 pages
Book Rating : 4.48/5 ( download)

DOWNLOAD NOW!

Download or read book The Road to Luxury written by Ashok Som and published by John Wiley & Sons. This book was released on 2015-01-28 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. The definitive insider's guide to the luxury sector by leading figures in the field Includes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets Examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles For professionals in the luxury industry, as well as those studying it or investing in it, The Road to Luxury presents a complete and information-packed resource covering virtually every aspect of this growing sector.

Author : John Walker Mullins
Publisher : Financial Times/Prentice Hall
ISBN 13 : 9780273732792
Total Pages : 0 pages
Book Rating : 4.9X/5 ( download)

DOWNLOAD NOW!

Download or read book The New Business Road Test written by John Walker Mullins and published by Financial Times/Prentice Hall. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting your own business is a daunting task. No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you're pursuing a fundamentally flawed opportunity you're heading for failure. So before spending time and money on a new enterprise it's vital to know if your idea is actually going to work in practice. The New Business Road Test shows you how to avoid the obvious mistakes that everyone else makes. The new edition of this best-selling book features: * A new version of the 7 domains model. * Updated case studies that reflect the changes that have happened in the last four years. * Chapter 13 has been rewritten to make the Industry Analysis Checklist more understandable. * A new author run companion website for readers to access extra information.

Author : Robert Wallace
Publisher :
ISBN 13 : 9780998637716
Total Pages : pages
Book Rating : 4.18/5 ( download)

DOWNLOAD NOW!

Download or read book Black Wealth written by Robert Wallace and published by . This book was released on 2019-04-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: History confirms that wealth equates to power. Author, entrepreneur, and management consultant, Robert Wallace contends that wealth is the one remaining ingredient still missing from the African-American power base. In Black Wealth: Your Road to Small Business Success, Wallace argues that the best way to create black wealth is through entrepreneurship-the establishment, growth, and institutionalization of black-owned businesses that keep money within the community. But where do you start? How do you create a business? How will you make it grow? How do you overcome such obstacles as racism and sexism? In this indispensable book, you will learn how to maximize your abilities and capacities, develop a plan for success, ensure that your plan conforms with the hard realities of the business world, and gain know-how from the successes and failures of those who have gone before you. Start your journey toward your dreams by reading Black Wealth.

Author : Keith J. Cunningham
Publisher :
ISBN 13 : 9780984659265
Total Pages : pages
Book Rating : 4.69/5 ( download)

DOWNLOAD NOW!

Download or read book The Road Less Stupid written by Keith J. Cunningham and published by . This book was released on 2017-10-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: