The Right Sensory Mix

Author : Diana Derval
Publisher : Springer Science & Business Media
ISBN 13 : 3642120938
Total Pages : 157 pages
Book Rating : 4.30/5 ( download)

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Download or read book The Right Sensory Mix written by Diana Derval and published by Springer Science & Business Media. This book was released on 2010-09-17 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Berry-AMA Book Prize FINALIST 2011! “The Right Sensory Mix” is one of the four best marketing books in 2011 according to the American Marketing Association Foundation. The Berry-AMA Book Prize is awarded annually be the Foundation (AMAF) and recognizes books whose innovative ideas have had significant impact on marketing and related fields. For additional information about the Berry-AMA Book Prize, visit Berry-AMA Book Prize. Why do some people drink black coffee and others stick to tea? Why do some people prefer competitors’ products? Why do we sell less in this country? Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that consumers are rational: They just have a different biological perception of the same stimulus! Their preferences, behavior, and decisions are strongly influenced by the hundreds of millions of sensors monitoring their body and brain. People with more taste buds are for example sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea. After reading the book, managers will be able to: • Understand and predict consumers’ behavior and preferences • Design the right sensory mix (color, shape, taste, smell, texture, and sound) for each product • Fine-tune their positioning and product range for every local market • Systematically increase their innovation hit rate

Author : Diana Derval
Publisher : Springer Nature
ISBN 13 : 3662637952
Total Pages : 341 pages
Book Rating : 4.51/5 ( download)

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Download or read book The Right Sensory Mix written by Diana Derval and published by Springer Nature. This book was released on 2022-04-08 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that people are rational: They just have a different biological perception of the same stimulus. Their preferences, behavior, and decisions are strongly influenced by the hundreds of millions of sensors monitoring their body and brain. People with more taste buds are, for example, sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea. This book helps product managers, marketers, and corporate decision-makers understand and predict customers’ behavior and preferences. It provides the tools to design the right sensory mix (color, shape, depth, taste, smell, texture, and sound) for each product, and fine-tune their positioning and range for every local market. Using cases from different sectors, the author shows that this approach delivers planet and people-friendly innovations which have a higher chance of success in the market.

Author : Diana Derval
Publisher :
ISBN 13 : 9783662637968
Total Pages : 0 pages
Book Rating : 4.60/5 ( download)

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Download or read book The Right Sensory Mix written by Diana Derval and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Diana Derval
Publisher : Springer Science & Business Media
ISBN 13 : 3642257135
Total Pages : 98 pages
Book Rating : 4.31/5 ( download)

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Download or read book Hormones, Talent, and Career written by Diana Derval and published by Springer Science & Business Media. This book was released on 2012-04-13 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: The media now regularly feature breakthroughs on the influence of prenatal hormones on the brain and behavior, for instance the link to financial performance or risk management. Based on these findings and their own experiments, the authors present the Hormonal Quotient (HQ) as a scientific, holistic and reliable career management and personal development tool for professionals. Eight HQ profiles and their corresponding typical business skills and preferences are presented and enable the reader to benchmark their HQ with peers, design an ideal career plan, build a winning team in business and find the perfect work-life balance. A complimentary website allows readers to easily measure their HQ online. By the author of "The Right Sensory Mix", Berry-AMA Book Prize Finalist 2011.

Author : Mark Paterson
Publisher : Routledge
ISBN 13 : 1317337840
Total Pages : 401 pages
Book Rating : 4.43/5 ( download)

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Download or read book Consumption and Everyday Life written by Mark Paterson and published by Routledge. This book was released on 2017-10-25 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: With an emphasis on everyday life, this respected text offers a lively and perceptive account of the key theories and ideas which dominate the field of consumption and consumer culture. Engaging case studies describe forms of consumption familiar to the student, provide some historical context, and illustrate how a range of theoretical perspectives – from theories of practice, to semiotics, to psychoanalysis – apply. Written by an experienced teacher, the book offers a comprehensive grounding drawing on the literature in sociology, geography, cultural studies, and anthropology. This new revised and expanded edition includes more extended discussion of gender, the senses, sustainability, globalization, and the environment, as well as a brand new chapter on the ethics of consumption.

Author : Nadda, Vipin
Publisher : IGI Global
ISBN 13 : 1522522077
Total Pages : 417 pages
Book Rating : 4.72/5 ( download)

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Download or read book Promotional Strategies and New Service Opportunities in Emerging Economies written by Nadda, Vipin and published by IGI Global. This book was released on 2017-01-10 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Continuous improvements in emerging economies have created more opportunities for industrialization and rapid growth. This not only leads to higher standards in accounting and security regulations, but it increases the overall marketing efficiency. Promotional Strategies and New Service Opportunities in Emerging Economies is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academicians, practitioners, researchers, students, marketers, and government officials actively involved in the services industry.

Author : Diana Derval
Publisher : Springer Nature
ISBN 13 : 303154093X
Total Pages : 255 pages
Book Rating : 4.36/5 ( download)

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Download or read book Designing Luxury Brands written by Diana Derval and published by Springer Nature. This book was released on with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Diana Derval
Publisher : Springer
ISBN 13 : 3319715577
Total Pages : 170 pages
Book Rating : 4.75/5 ( download)

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Download or read book Designing Luxury Brands written by Diana Derval and published by Springer. This book was released on 2018-04-13 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.

Author : Victoria Henshaw
Publisher : Routledge
ISBN 13 : 1317354613
Total Pages : 401 pages
Book Rating : 4.11/5 ( download)

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Download or read book Designing with Smell written by Victoria Henshaw and published by Routledge. This book was released on 2017-10-05 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing with Smell aims to inspire readers to actively consider smell in their work through the inclusion of case studies from around the world, highlighting the current use of smell in different cutting-edge design and artistic practices. This book provides practical guidance regarding different equipment, techniques, stages and challenges which might be encountered as part of this process. Throughout the text there is an emphasis on spatial design in numerous forms and interpretations – in the street, the studio, the theatre or exhibition space, as well as the representation of spatial relationships with smell. Contributions, originate across different geographical areas, academic disciplines and professions. This is crucial reading for students, academics and practitioners working in olfactory design.

Author : Mark van Hagen
Publisher : Eburon Uitgeverij B.V.
ISBN 13 : 9059725069
Total Pages : 286 pages
Book Rating : 4.65/5 ( download)

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Download or read book Waiting Experience at Train Stations written by Mark van Hagen and published by Eburon Uitgeverij B.V.. This book was released on 2011 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: