The Religious Dimensions Of Advertising

Author : T. Sheffield
Publisher : Springer
ISBN 13 : 0230601405
Total Pages : 190 pages
Book Rating : 4.06/5 ( download)

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Download or read book The Religious Dimensions of Advertising written by T. Sheffield and published by Springer. This book was released on 2006-11-13 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.

Author : T. Sheffield
Publisher : Palgrave Macmillan
ISBN 13 : 9781403974709
Total Pages : 190 pages
Book Rating : 4.05/5 ( download)

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Download or read book The Religious Dimensions of Advertising written by T. Sheffield and published by Palgrave Macmillan. This book was released on 2006-12-20 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.

Author : Rotimi Williams Olatunji
Publisher : Amalion Publishing
ISBN 13 : 2359260197
Total Pages : 213 pages
Book Rating : 4.99/5 ( download)

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Download or read book Dimensions of Advertising Theory and Practice in Africa written by Rotimi Williams Olatunji and published by Amalion Publishing. This book was released on 2013-09-30 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: his book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey of the history and present state of the art of advertising in Africa. The book is a thought-provoking reminder of the variety of approaches to the study of marketing communication on a continent where advertising is often taken for granted. From indigenous African forms of advertising – by street criers, wall paintings, and even olfactory appeals – to the latest experiments in integrated marketing communication via the Internet, home videos, smartphones, and social media, Dimensions of Advertising Theory and Practice in Africa is a comprehensive survey both of Africa's contributions to the globalized advertising industry and of the industry's profound affect on African economies and cultures. The first collection of its kind, the book marks an important moment in the study of marketing communication in Africa. It will be an essential text for years to come.

Author : Amir Hetsroni
Publisher : Bloomsbury Publishing USA
ISBN 13 : 144111503X
Total Pages : 272 pages
Book Rating : 4.34/5 ( download)

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Download or read book Advertising and Reality written by Amir Hetsroni and published by Bloomsbury Publishing USA. This book was released on 2012-11-02 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more. This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1799834360
Total Pages : 825 pages
Book Rating : 4.66/5 ( download)

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Download or read book Research Anthology on Religious Impacts on Society written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-07-21 with total page 825 pages. Available in PDF, EPUB and Kindle. Book excerpt: Religion is considered by many to be something of the past, but it has a lasting hold in society and influences people across many cultures. This integration of spirituality causes numerous impacts across various aspects of modern life. The variety of religious institutions in modern society necessitates a focus on diversity and inclusiveness in the interactions between organizations of different religions, cultures, and viewpoints. Research Anthology on Religious Impacts on Society examines the cultural, sociological, economic, and philosophical effects of religion on modern society and human behavior. Highlighting a range of topics such as religious values, social reforms, and spirituality, this publication is an ideal reference source for religious officials, church leaders, psychologists, sociologists, professionals, researchers, academicians, and students.

Author : John C. Lyden
Publisher : Routledge
ISBN 13 : 131753106X
Total Pages : 584 pages
Book Rating : 4.67/5 ( download)

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Download or read book The Routledge Companion to Religion and Popular Culture written by John C. Lyden and published by Routledge. This book was released on 2015-03-27 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: Religion and popular culture is a fast-growing field that spans a variety of disciplines. This volume offers the first real survey of the field to date and provides a guide for the work of future scholars. It explores: key issues of definition and of methodology religious encounters with popular culture across media, material culture and space, ranging from videogames and social networks to cooking and kitsch, architecture and national monuments representations of religious traditions in the media and popular culture, including important non-Western spheres such as Bollywood This Companion will serve as an enjoyable and informative resource for students and a stimulus to future scholarly work.

Author : Stefania Travagnin
Publisher : Taylor & Francis
ISBN 13 : 1317534522
Total Pages : 304 pages
Book Rating : 4.25/5 ( download)

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Download or read book Religion and Media in China written by Stefania Travagnin and published by Taylor & Francis. This book was released on 2016-11-10 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on the intersection of religion and media in China, bringing interdisciplinary approaches to bear on the role of religion in the lives of individuals and greater shifts within Chinese society in an increasingly media-saturated environment. With case studies focusing on Mainland China (including Tibet), Hong Kong and Taiwan, as well as diasporic Chinese communities outside Asia, contributors consider topics including the historical and ideological roots of media representations of religion, expressions of religious faith online and in social media, state intervention (through both censorship and propaganda), religious institutions’ and communities’ use of various forms of media, and the role of the media in relations between online/offline and local/diaspora communities. Chapters engage with the major religious traditions practiced in contemporary China, namely Buddhism, Daoism, Confucianism, Christianity, Islam, and new religious movements. Religion and the Media in China serves as a critical survey of case studies and suggests theoretical and methodological tools for a thorough and systematic study of religion in modern China. Contributors to the volume include historians of religion, sinologists, sociologists, political scientists, anthropologists, and media and communication scholars. The critical theories that contributors develop around key concepts in religion—such as authority, community, church, ethics, pilgrimage, ritual, text, and practice—contribute to advancing the emerging field of religion and media studies.

Author : Lisle W. Dalton
Publisher : Bloomsbury Publishing
ISBN 13 : 1472586255
Total Pages : 289 pages
Book Rating : 4.54/5 ( download)

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Download or read book The Bloomsbury Reader in the Study of Religion and Popular Culture written by Lisle W. Dalton and published by Bloomsbury Publishing. This book was released on 2021-12-16 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first anthology to trace broader themes of religion and popular culture across time and theoretical methods. It provides key readings, encouraging a broader methodological and historical understanding. With a combined experience of over 30 years dedicated to teaching undergraduates, Lisle W. Dalton, Eric Michael Mazur, and Richard J. Callahan, Jr. have ensured that the pedagogical features and structure of the volume are valuable to both students and their professors. Features include: - A number of units based on common semester syllabi - A blend of materials focused on method with materials focused on subject - An introduction to the texts for each unit - Questions designed to encourage and enhance post-reading reflection and classroom discussion - A glossary of terms from the unit's readings, as well as suggestions for further reading and investigation. The Reader is suitable as the foundational textbook for any undergraduate course on religion and popular culture, as well as theory in the study of religion.

Author : Susan H. Sarapin
Publisher : Rowman & Littlefield
ISBN 13 : 1793629358
Total Pages : 259 pages
Book Rating : 4.57/5 ( download)

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Download or read book Holy Hype written by Susan H. Sarapin and published by Rowman & Littlefield. This book was released on 2022-01-13 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Holy Hype: Religious Fervor in the Advertising of Goods and the Good News defines and explores the intersection of the sacred—religious symbols, themes, and rhetoric—within the profane realm of advertising and promotion. Susan H. Sarapin and Pamela L. Morris trace the historical overlap of consumer and religious ideologies in society, offering detailed examples of its use throughout history through analyses of over a hundred collected advertisements, from monks selling copiers, to billboard messages from God, to angels and the worship of vodka. Throughout the book, the authors continually evaluate if and when the technique of ‘holy hype’ is effective through its use of recognizable sacred symbols that capture audiences’ attentions and inspire both positive and negative emotions. Scholars of communication, media studies, religion, advertising, and cultural studies will find this book particularly useful.

Author : University of Victoria (B.C.). Centre for Studies in Religion and Society
Publisher : Wilfrid Laurier Univ. Press
ISBN 13 : 155058104X
Total Pages : 212 pages
Book Rating : 4.41/5 ( download)

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Download or read book Religious Dimensions of Child and Family Life written by University of Victoria (B.C.). Centre for Studies in Religion and Society and published by Wilfrid Laurier Univ. Press. This book was released on 1996-11-12 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eight of the world's most practised religions are discussed: Islam, Christianity, Judaism, Buddhism, Bahai religion, Chinese popular practice, Hinduism, and North American Native spiritual belief. The purpose is to see where the religions positively support the UNCRC and where they criticize or disagree with the ideas of the Convention. Each religion has very clear notions as to the functioning of the child in the context of the family.