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Author : Richard Volpe
Publisher :
ISBN 13 :
Total Pages : 25 pages
Book Rating : 4.26/5 ( download)
Download or read book The relationship between national brand and private label food products written by Richard Volpe and published by . This book was released on 2011 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Volpe
Publisher :
ISBN 13 : 9781297041839
Total Pages : 34 pages
Book Rating : 4.36/5 ( download)
Download or read book The Relationship Between National Brand and Private Label Food Products written by Richard Volpe and published by . This book was released on 2015-02-15 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author : Francisco J. Martinez-Lopez
Publisher : Springer Nature
ISBN 13 : 3030477649
Total Pages : 178 pages
Book Rating : 4.46/5 ( download)
Download or read book Advances in National Brand and Private Label Marketing written by Francisco J. Martinez-Lopez and published by Springer Nature. This book was released on 2020-05-13 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. Further questions addressed here include: Should store brands be promoted? If so, what types of promotion should be used? How can private label penetration, especially premium private labels, best be dealt with? Are dual branding and coupons viable options?
Author : Paolo Popoli
Publisher : BoD – Books on Demand
ISBN 13 : 953513597X
Total Pages : 212 pages
Book Rating : 4.75/5 ( download)
Download or read book Brand Management written by Paolo Popoli and published by BoD – Books on Demand. This book was released on 2017-11-08 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. The 10 selected chapters are referred, with original contents and rigorous research methodologies, to some important challenges the brand management has to face in the current competitive contexts, characterized by the dominance of the intangible resources and the new information and communication technologies. Written by leading academics, this book is dedicated not only to marketing and management scholars but also to students wanting to investigate the knowledge concerning special fields and special brand management themes. As well to the practitioners who can find a wide reference also to the managerial implication from the strategic and operative perspectives.
Author : Nirmalya Kumar
Publisher : Harvard Business Press
ISBN 13 : 9781422101674
Total Pages : 292 pages
Book Rating : 4.73/5 ( download)
Download or read book Private Label Strategy written by Nirmalya Kumar and published by Harvard Business Press. This book was released on 2007 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth in private labels has huge implications for managers on both sides.
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522592830
Total Pages : 969 pages
Book Rating : 4.39/5 ( download)
Download or read book Global Branding: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-07-05 with total page 969 pages. Available in PDF, EPUB and Kindle. Book excerpt: To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Author : Philip B. Fitzell
Publisher : Global Book Productions
ISBN 13 :
Total Pages : 306 pages
Book Rating : 4.01/5 ( download)
Download or read book The Explosive Growth of Private Labels in North America written by Philip B. Fitzell and published by Global Book Productions. This book was released on 1998 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a unique perspective, beginning in the 19th century, of the growth and change of the food and drug store businesses in the United States, Canada & Mexico. It examines the evolution of the concept of controlled BRAND owned by retailers, wholesalers along with the emergence of the private label concept as a viable profit-maker for trade customers and smaller manufacturers. This analysis tracks the development of the cooperatives and food and drug store chains. The impact of the supermarket concept, the monopoly of manufacturers brands, the restrictions imposed by local, state and legislative actions; the debut of dedicated private label manufacturers; the maturation of the private label industry, all these subjects are covered in this book.
Author : Arslan, Yusuf
Publisher : IGI Global
ISBN 13 : 1799802590
Total Pages : 383 pages
Book Rating : 4.94/5 ( download)
Download or read book Improving Marketing Strategies for Private Label Products written by Arslan, Yusuf and published by IGI Global. This book was released on 2019-09-20 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.
Author : Philip B. Fitzell
Publisher :
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.3U/5 ( download)
Download or read book Private Labels written by Philip B. Fitzell and published by . This book was released on 1982 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: Private labeling of products is not new. Manylarge merchandisers such as Sears and A&P, have marketedproducts under their own labels since the 19th century. Inthe past decade, there has been tremendous growth of privatelabels in both the food and drug chains. Private labels arecontinually changing to meet customer demands. They giveconsumers a price break plus value for their money.Generics, an extension of private labels, have created shockwaves throughout the marketplace. A private label magazine,Private Label, and Private Label Manufacturers Associationhave elevated the private label to first-class citizenshipin the marketplace. Developing a "philosophy," organizing aprivate label program, setting up a quality control program,packaging, pricing, and merchandising strategies, and thelegal aspects of the private label are discussed. A listingof private labels by distributor; tabular data gathered instudies done by Selling-Area-Marketing, Inc., (SAMI), fromthe 1st Gallup study on Private Labels 1981, and the brandpreferences of foodservice operators are appended. (emc).
Author : Gómez-Suárez, Mónica
Publisher : IGI Global
ISBN 13 : 1522502211
Total Pages : 625 pages
Book Rating : 4.10/5 ( download)
Download or read book Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy written by Gómez-Suárez, Mónica and published by IGI Global. This book was released on 2016-06-20 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.
