Author : Thomas Oliver
Publisher :
ISBN 13 : 9780147782113
Total Pages : pages
Book Rating : 4.12/5 ( download)
Book Synopsis The Real Coke, the Real Story Counter Display by : Thomas Oliver
Download or read book The Real Coke, the Real Story Counter Display written by Thomas Oliver and published by . This book was released on 1987-12-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1985, the Coca-Cola Company did the unthinkable; they destroyed an American institution; they changed the taste of Coke. This is the story of how the Coca-Cola Company failed to realize the value of its own product and how they turned the mistake into a marketing triumph.