The Profit Impact Of Marketing Strategy Project

Author : Paul W. Farris
Publisher : Cambridge University Press
ISBN 13 : 1139456407
Total Pages : 327 pages
Book Rating : 4.01/5 ( download)

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Download or read book The Profit Impact of Marketing Strategy Project written by Paul W. Farris and published by Cambridge University Press. This book was released on 2004-11-04 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book was first published in 2004. Developments in strategic thinking and econometric methods, alongside fundamental changes in technology and in the nature of competition, argue the need for an in-depth but accessible assessment of the Profit Impact of Marketing Strategy's project. Here, Paul Farris and Michael Moore gather together contributions from experts across the US and Europe to offer a retrospective analysis alongside innovative perspectives on future marketing strategy and performance assessment methods. Appealing to scholars and reflective practitioners interested in fostering practical knowledge about business innovation and changes, this book not only explores ways of thinking about and working with PIMS but also explores the unresolved issues arising from the original data. As the business community renews its attempts to recreate the kind of inter-firm cooperation that produced the PIMS project, sharing many of the ideals, this volume will broadly appeal.

Author : Steve Williams
Publisher : Elsevier
ISBN 13 : 0080467768
Total Pages : 237 pages
Book Rating : 4.64/5 ( download)

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Download or read book The Profit Impact of Business Intelligence written by Steve Williams and published by Elsevier. This book was released on 2010-07-27 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Profit Impact of Business Intelligence presents an A-to-Z approach for getting the most business intelligence (BI) from a company's data assets or data warehouse. BI is not just a technology or methodology, it is a powerful new management approach that – when done right – can deliver knowledge, efficiency, better decisions, and profit to almost any organization that uses it. When BI first came on the scene, it promised a lot but often failed to deliver. The missing element was the business-centric focus explained in this book. It shows how you can achieve the promise of BI by connecting it to your organization’s strategic goals, culture, and strengths while correcting your BI weaknesses. It provides a practical, process-oriented guide to achieve the full promise of BI; shows how world-class companies used BI to become leaders in their industries; helps senior business and IT executives understand the strategic impact of BI and how they can ensure a strong payoff from their BI investments; and identifies the most common mistakes organizations make in implementing BI. The book also includes a helpful glossary of BI terms; a BI readiness assessment for your organization; and Web links and extensive references for more information. A practical, process-oriented book that will help organizations realize the promise of BI Written by Nancy and Steve Williams, veteran consultants and instructors with hands-on, "in the trenches" experience in government and corporate business intelligence applications Will help senior business and IT executives understand the strategic impact of BI and how they can help ensure a strong payoff on BI investments

Author : Malcolm McDonald
Publisher : Butterworth-Heinemann
ISBN 13 : 0750683864
Total Pages : 704 pages
Book Rating : 4.69/5 ( download)

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Download or read book Marketing Plans written by Malcolm McDonald and published by Butterworth-Heinemann. This book was released on 2007 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: A handbook for marketing planning.

Author : David Pearson
Publisher : Kogan Page Publishers
ISBN 13 : 0749471077
Total Pages : 336 pages
Book Rating : 4.71/5 ( download)

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Download or read book The 20 Ps of Marketing written by David Pearson and published by Kogan Page Publishers. This book was released on 2013-12-03 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethics. As the business landscape has transformed so have the fundamental areas marketers need to master to succeed. The 20 Ps of Marketing provides a thorough guide to marketers at all levels of the new elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Combining practical advice with case studies it covers brands that have changed the game through mastery of the 20 Ps such as Häagen-Dazs and Sony, and others, such as Kodak, who got left behind. This essential guide to the current face of marketing strategy provides marketers with a thorough and valuable grounding to the new fundamentals of marketing.

Author : Sahaf, Musadiq A.
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 9388028724
Total Pages : 736 pages
Book Rating : 4.21/5 ( download)

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Download or read book STRATEGIC MARKETING : MAKING DECISIONS FOR STRATEGIC ADVANTAGE, SECOND EDITION written by Sahaf, Musadiq A. and published by PHI Learning Pvt. Ltd.. This book was released on 2019-07-01 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: This systematically organized text, now in its second edition, gives an in-depth analysis of the multidimensional aspects of strategic marketing. Comprising a harmonious blend of theoretical aspects and real-world applications, the book presents the framework that governs a firm's strategic decisions in the area of marketing. Divided into five parts, the text attempts to provide an explanation and critical analysis of the core concepts that have driven the growth and development of the subject for decades. At the same time, emerging concepts that would shape the scope of the subject have also been highlighted. The book is specifically written for the students who pursue academic and professional programmes in marketing, management and business studies. KEY FEATURES • Provides case studies in the context of Indian business at the end of each chapter to reinforce the understanding of the theory. • Comprises glossary of terms in addition to chapter-end summary, exercises and references. • Emphasizes self-study approach by explaining complex issues in a simple and student-friendly manner. NEW TO THE SECOND EDITION • Entirely revamped and updated to make the book an effective teaching and learning resource. • New chapters on ‘Service Marketing Strategies’, ‘Global Marketing Strategies’ and ‘Internal Marketing: A Tool for Implementation’. • Inclusion of several new sections throughout the text as per the latest development in the field. TARGET AUDIENCE • Marketing MBA • (Specialisation–Marketing)

Author : Richard Craswell
Publisher :
ISBN 13 :
Total Pages : 144 pages
Book Rating : 4.15/5 ( download)

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Download or read book Papers on Business Strategy and Antitrust written by Richard Craswell and published by . This book was released on 1980 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : John Davis
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 1501507222
Total Pages : 432 pages
Book Rating : 4.29/5 ( download)

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Download or read book Measuring Marketing written by John Davis and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-12-18 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The demands of a more dynamic, globalized business world have led to sophisticated methods for quantifying marketing success. This informative guide defines and explains the use of more than 110 key marketing metrics for the success of your business. In eleven focused sections, this resource makes otherwise complex topics understandable. Written for marketing professionals accountable for measurable results as well as senior executives who need a firm understanding of marketing’s impact on a business or product line, it clearly explains the metrics that you can use to measure marketing. Along the way, you'll be introduced to a variety of important analytical tools, from brand, customer, and sales metrics to advertising, price, and distributions metrics. And with the addition of new examples and metrics—including significant updates to the online/digital/social area— Measuring Marketing, Third Edition will put you in a better position to excel at this difficult endeavor.

Author : Dr. Rajesh Arora
Publisher : Dr. Rajesh Arora
ISBN 13 : 9354068774
Total Pages : 164 pages
Book Rating : 4.75/5 ( download)

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Download or read book Business Policy and Strategic Management written by Dr. Rajesh Arora and published by Dr. Rajesh Arora . This book was released on 2022-08-30 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the newer styles of working, businesses of today have become very demanding and challenging. Today’s businesses involve stringent working, with limited resources, that too in a vibrant economy, where cut throat competition is at peak. Need of the hour is lean management, but with determination to survive. The businesses today need, use of appropriate styles of working along with use of prudent strategies. This 1st Edition of ‘Business Policy and Strategic Management’, is written in simple and easy to understand language, specially for the professionals and students who are novice to the subject. This will enable them all, to grasp all terms and terminologies, used in the subject and will enable them to use strategic skills, in their day to day operations. Thus, they will be able to achieve success in all spheres of life.

Author : Philip Kotler
Publisher : FT Press
ISBN 13 : 0132617609
Total Pages : 1468 pages
Book Rating : 4.04/5 ( download)

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Download or read book Marketing Strategy from the Masters (Collection) written by Philip Kotler and published by FT Press. This book was released on 2010-10-19 with total page 1468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, even apply winning marketing strategies in the public sector Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success… apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI... tightly link marketing with business performance… bring powerful marketing strategies to the public sector… and much more! From world-renowned leaders and experts, including Philip Kotler, Nancy R. Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, and Joan Kiddon

Author : Seung Ho Park
Publisher : Springer
ISBN 13 : 1137538597
Total Pages : 163 pages
Book Rating : 4.98/5 ( download)

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Download or read book Scaling the Tail: Managing Profitable Growth in Emerging Markets written by Seung Ho Park and published by Springer. This book was released on 2015-12-17 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.