The Product Managers Handbook 3e

Author : Linda Gorchels
Publisher : McGraw Hill Professional
ISBN 13 : 007177209X
Total Pages : 409 pages
Book Rating : 4.99/5 ( download)

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Download or read book The Product Managers Handbook, 3E written by Linda Gorchels and published by McGraw Hill Professional. This book was released on 2005-11-28 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Previous editions sold more than 17,000 copies Now includes a CD-ROM with Excel Worksheet templates and features new chapters on product management brand strategy and international perspectives Linda Gorchels is a well-known product management authority, and the author of The Product Manager's Field Guide and The Manager's Guide to Distribution Channels

Author : Linda Gorchels
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.99/5 ( download)

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Download or read book The Product Manager's Handbook written by Linda Gorchels and published by McGraw-Hill Companies. This book was released on 2000 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This revised and updated edition fully integrates the Internet and other digital technologies into the product manager's portfolio of tools. The book includes all new information on what it takes to be a successful product manager. It explains the product manager's role in the planning process (including strategic and operational planning), how to evaluate product portfolios, how to propose and develop successful new products, and much more."--BOOK JACKET.

Author : Linda Gorchels
Publisher : McGraw Hill Professional
ISBN 13 : 0071772987
Total Pages : 402 pages
Book Rating : 4.83/5 ( download)

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Download or read book The Product Manager's Handbook 4/E written by Linda Gorchels and published by McGraw Hill Professional. This book was released on 2011-08-17 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential guide to seamless product management for today’s fluid, unpredictable business world Long considered the most useful and insightful guide of its kind, The Product Manager’s Handbook has been fully revised and updated to give you the edge in today’s challenging business landscape. It features expanded coverage of product development processes, intelligence-gathering techniques (including social media), and a greater emphasis on international issues. This indispensable resource proves that the techniques and tools product managers use are similar—regardless of what industry they work in and what kind of products they manage. Simply put, this book has everything you need for superior job performance—whether you manage consumer or business-to-business products created by an organization that is hierarchical or horizontal. The Product Manager’s Handbook shows you how to integrate your organization’s disparate segments into a cooperative, results-focused unit that produces satisfying products—from initial design through the postpurchase experience. If your job is to create and commercialize products, it provides the information you need to: Balance breakthroughs and line extensions Create business cases—including competitive assessment, market requirements, and risk reduction Conduct gate reviews and beta testing and manage scope creep Get everything in order for a smooth product launch For those who manage existing lines, this guide provides: Specific tips for each of the 4Rs of product life-cycle management Brand guidelines Approaches to customer message management Advice on working with sales and the channel Clear, easy-to-read charts show you how to manage each crucial step from conception to completion, and practical checklists help you evaluate progress at every stage. Interviews with seasoned product management consultants and top-performing product managers provide you with dynamic, proven strategies for addressing potential problems in marketing, production, cross-cultural communication, and more. The Product Manager’s Handbook examines current market-leading companies, the latest research findings, and evolving customer perceptions to provide you with the tools you need to design, produce, and market winning products—and beat the competition at every turn.

Author : Linda Gorchels
Publisher :
ISBN 13 : 9780071459464
Total Pages : 389 pages
Book Rating : 4.64/5 ( download)

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Download or read book The Product Manager's Handbook written by Linda Gorchels and published by . This book was released on 2006-01 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accompanying CD-ROM contains ... "all 10 of the worksheets from the book, as well as a few figures ... converted to worksheets specifically for this CD ... [and] a few items from the Product Manger's Field Guide -- providing you with a total of more than 20 worksheets, templates, and checklists to adapt, amend, adjust and manipulate."--Page [391].

Author : Steven Haines
Publisher : McGraw Hill Professional
ISBN 13 : 1260468550
Total Pages : 484 pages
Book Rating : 4.57/5 ( download)

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Download or read book The Product Manager's Desk Reference, Third Edition written by Steven Haines and published by McGraw Hill Professional. This book was released on 2021-04-13 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive guide to product management—updated for a more digital, more global, more competitive business landscape The digital age is here to stay. That means the pace of business change will only increase and competitive forces will challenge you, and your role as a product manager. This is the book that provides the only definitive body of knowledge of product management that you and your product teams can use to optimize your product’s business. The Product Manager’s Desk Reference has long been the go-to resource for product managers who seek to deliver quantifiable benefits to their company. In this fully revised edition of this bestseller, veteran product management thought leader Steven Haines lays out a repeatable process for product management organizational transformation, providing a clear roadmap you can follow to become the entrepreneurial strategic thinker who can drive your organization (and your career) into the future! Packed with important updates and revisions, The Product Manager’s Desk Reference, Third Edition provides essential advice on: Companies with portfolio of digital and traditional products Utilization of various development methods (waterfall and agile) Product design methods to deliver better user experiences Strategic thinking and business analysis Cross-functional product team collaboration Product portfolio management and product discontinuation Room for error in today’s fast-paced business environment shrinks by the minute. Packed with an array of new tools, techniques, and best practices—along with an explicit emphasis on data, analytics, and product performance—this new edition of the definitive product management resource is a timely and actionable guide to kicking your product management strategies into high gear.

Author : Product School
Publisher :
ISBN 13 : 9780998973814
Total Pages : 316 pages
Book Rating : 4.15/5 ( download)

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Download or read book The Product Book: How to Become a Great Product Manager written by Product School and published by . This book was released on 2017-05 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Nobody asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need? What does a product manager do? Based upon Product School's curriculum, which has helped thousands of students become great product managers, The Product Book answers that question. Filled with practical advice, best practices, and expert tips, this book is here to help you succeed!

Author :
Publisher :
ISBN 13 : 9789460660504
Total Pages : 0 pages
Book Rating : 4.09/5 ( download)

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Download or read book The Product Manager's Handbook written by and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dit is het e-book uittreksel behorend bij het boek 'The Product Manager s Handbook' (3e druk; ISBN 9780071459389 ) van Linda Gorchels. Uittreksels van StudentsOnly bieden je een goede manier om de stof uit het boek nog sneller en makkelijker onder de knie te krijgen. Ze geven beknopt - in ca. 10% van het aantal pagina's van het boek - een compleet overzicht van alles wat belangrijk is. In het uittreksel wordt regelmatig naar pagina's, paragrafen, tabellen of figuren in het boek verwezen; het is dan ook moeilijk te gebruiken zonder het boek, maar des te beter samen met het boek. Bron: Flaptekst, uitgeversinformatie.

Author : Linda Gorchels
Publisher : McGraw Hill Professional
ISBN 13 : 007142623X
Total Pages : 240 pages
Book Rating : 4.37/5 ( download)

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Download or read book The Product Manager's Field Guide written by Linda Gorchels and published by McGraw Hill Professional. This book was released on 2003-02-12 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ideal companion to the author's bestselling The Product Manager's Handbook, The Product Manager's Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance. It provides readers with tools and exercises for functions such as marketing, planning, forecasting, and new product development and offers step-by-step instructions for activities designed to monitor and assess product-planning efforts.

Author : Greg Geracie
Publisher : Greg Geracie
ISBN 13 : 0615379273
Total Pages : 232 pages
Book Rating : 4.72/5 ( download)

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Download or read book Take Charge Product Management: Time-Tested Tips, Tactics and Tools for the New Or Improved Product Manager written by Greg Geracie and published by Greg Geracie. This book was released on 2010-07 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock your product management potential and achieve breakthrough performance for your products and company! If you're looking for an effective and proven approach to product management – one that recognizes that the majority of product managers enter the field with little or no training and must learn through trial and error – this is the book for you. Take Charge Product Management guides you step-by-step along the product management path with tips, tactics, and tools to make you and your products more successful. Whether you're a new or experienced product manager, or a seasoned executive leading a team of product managers, this hands-on guide arms you with best practices to optimize your time and effectiveness and increase your value. Learn how to: • Understand what's expected of you at each stage of your company's growth • Add value to your organization by understanding your executives' expectations • Evaluate the range of product management approaches available • Gather the mission-critical information you need to succeed • Develop an effective vision for your offering • Align your organization behind your product decisions • Form cross-functional teams and synchronize with the development team • Shift from reactive to proactive product management • Document your results

Author : Kenneth B. Kahn
Publisher : John Wiley & Sons
ISBN 13 : 1118415493
Total Pages : 375 pages
Book Rating : 4.98/5 ( download)

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Download or read book The PDMA Handbook of New Product Development written by Kenneth B. Kahn and published by John Wiley & Sons. This book was released on 2012-11-28 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge topics for both new and experienced product development leaders. It offers a comprehensive and updated guide to the practices, processes and tools critical to achieving and sustaining new product/service development success in today’s world, delivering valuable information about the fundamentals as well as emerging practices such as venturing, virtual product development and the use of social media in NPD. As the premier global advocate for professionals and organizations working in the fields of new product/service development, PDMA has assembled in the Handbook unique content on the critical aspects of product development success including its 2012 Best Practices Research, Lessons Learned from its Outstanding Corporate Innovator Award Winners and keys to success from organizations with proven innovation track records. The 3rd Edition is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts, and is relevant for all functions and all product/service industries.