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Author : William Parkman Rankin
Publisher : Greenwood
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.57/5 ( download)
Download or read book The Practice of Newspaper Management written by William Parkman Rankin and published by Greenwood. This book was released on 1986 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : W. Parkman Rankin
Publisher : Praeger
ISBN 13 : 0275920518
Total Pages : 0 pages
Book Rating : 4.17/5 ( download)
Download or read book The Practice of Newspaper Management written by W. Parkman Rankin and published by Praeger. This book was released on 1986-02-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rankin points out `most journalism schools today still concern themselves primarily with preparing students to be editorial journalists. They are not preparing them as business managers.' His book leads the way. Editor & Publisher
Author : Lucy Küng
Publisher : SAGE
ISBN 13 : 147390384X
Total Pages : 479 pages
Book Rating : 4.45/5 ( download)
Download or read book Strategic Management in the Media written by Lucy Küng and published by SAGE. This book was released on 2008-04-11 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies." - Robert Picard, University of Jönköping "Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment are thoughtfully discussed." - Sylvia M. Chan-Olmsted, University of Florida "...an invaluable asset for students of media management. The use of pertinent examples and case studies throughout brings the analysis to life and contributes to a highly readable introduction." - Gillian Doyle, University of Glasgow This book is a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one providess an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation. The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar.
Author : James Edward Pollard
Publisher :
ISBN 13 :
Total Pages : 480 pages
Book Rating : 4.69/5 ( download)
Download or read book Principles of Newspaper Management written by James Edward Pollard and published by . This book was released on 1937 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James Pollard
Publisher : Read Books Ltd
ISBN 13 : 1447485661
Total Pages : 476 pages
Book Rating : 4.67/5 ( download)
Download or read book Principles of Newspaper Management written by James Pollard and published by Read Books Ltd. This book was released on 2013-04-16 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by the once Director of the School of Journalism at the Ohio State University, this is a fascinating guide for anybody interested in becoming a journalist or involved in the world of the printed media. Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork.
Author : Robert H. Giles
Publisher : R. J. Berg Company
ISBN 13 :
Total Pages : 794 pages
Book Rating : 4.94/5 ( download)
Download or read book Newsroom Management written by Robert H. Giles and published by R. J. Berg Company. This book was released on 1987 with total page 794 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Walter Williams
Publisher :
ISBN 13 :
Total Pages : 332 pages
Book Rating : 4.94/5 ( download)
Download or read book The Practice of Journalism written by Walter Williams and published by . This book was released on 1922 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ulrike Rohn
Publisher : Routledge
ISBN 13 : 0429560419
Total Pages : 239 pages
Book Rating : 4.15/5 ( download)
Download or read book Media Management Matters written by Ulrike Rohn and published by Routledge. This book was released on 2020-03-13 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume explores media management as engaged scholarship, building a bridge between theory and practice and discussing research collaboration between academia, policymakers and the media industry. In addition to advancing the scholarly discipline, it also questions, investigates and discusses the practical value of the research undertaken, showing how media management research can provide actionable, practice-relevant knowledge to decision makers throughout the media industry. The volume is broken into two parts: a section reflecting on the need for collaboration between research and practice, and a section overviewing specific projects that aim to deliver administrative value to stakeholders. The international research projects presented here span topics such as digital transformation, business models in news and digital journalism, media entrepreneurship and start-ups, ad-blocking, location-based services, audiovisual consumption preferences, the sustainability of small television markets, co-located and clustered industries and digital privacy. Incorporating under-used methodological approaches, such as action research and ethnography, Media Management Matters brings suggestions for how scholarship might be promoted outside academia. Simply put, this book aims to demonstrate why media management matters. Featuring an international roster of contributors, this collection is essential reading for scholars and practitioners of media management, business and policy.
Author : Bernd W. Wirtz
Publisher : Springer Nature
ISBN 13 : 3030479137
Total Pages : 321 pages
Book Rating : 4.38/5 ( download)
Download or read book Media Management written by Bernd W. Wirtz and published by Springer Nature. This book was released on 2020-09-11 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations. Bernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and practice.” Dr. Hubert Burda, German publisher and Managing Corporate Partner of Hubert Burda Media Holding KG “The media business is subject to substantial change while differences between distinctive media areas are fading away. This is due to technical innovation in areas like transmittance of content, bearer of content and recording devices but also due to new formats, trends and constant change of consumer behavior.” The textbook “Media and Internet Management” stays abreast of changes and covers this topic on a well-founded and comprehensive basis. It makes a valuable contribution to theory and practice in media management and is highly recommendable to media managers.” Christoph Mohn, Chairman of the Supervisory Board, Bertelsmann AG “The world of media is full of challenges and dynamic conditions for its field. The dynamic of this market is accelerated even more by new digital technologies and ongoing globalization. This book is an absolute “must have” for everyone who wants to know more about the basics, conditions and requirements of modern media management. The analytical clearness and structure make this publication highly relevant for students, but also for managers.” Urs Rohner, Chairman of the Board of Directors, Credit Suisse Group AG “Media Management is a textbook, but a very welcome newcomer for students and teachers as it fills a market gap for good educational material in this rapidly evolving field. It is concise, simple (but not simplistic), and contains a contemporary overview of concepts and tools for media managers. ” Prof. Dr. Bozena I. Mierzejewska, Editor of The International Journal on Media Management, Fordham University, New York “Summed up, with his second edition Wirtz managed to strengthen the outstanding position of his publication “Media Management”. His textbook shines because of its content, analytical clearness and the high relevance for business practice without losing its academic background. With the second edition this book has established its position in the field of media business as the leading standard reference book in Germany. It is suitable for business students, lectures as well as managers who can gain magnificent information from it.” Prof. Dr. Wolfgang Fritz, Director of the Institute of Marketing, Braunschweig University of Technology, Germany; Honorary Professor at the Institute of Business Administration, University of Vienna, Austria.
Author : Eli M. Noam
Publisher : Springer
ISBN 13 : 3319720007
Total Pages : 486 pages
Book Rating : 4.05/5 ( download)
Download or read book Media and Digital Management written by Eli M. Noam and published by Springer. This book was released on 2019-01-23 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters cover—in a jargonless, non-technical way—the major functions of management. First, creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.
