The Practical Pocket Guide To Account Planning

Author : Chris Kocek
Publisher :
ISBN 13 : 9780989284905
Total Pages : 0 pages
Book Rating : 4.05/5 ( download)

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Download or read book The Practical Pocket Guide to Account Planning written by Chris Kocek and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. In this engaging 2-hour read, you'll learn: the difference between most Account Planning job descriptions and day-to-day realities, critical planning skills, including: concept testing, copy testing, discussion guides, positioning, and the basics of good research, techniques for writing better briefs and ideas for how to lead more engaging briefings, and how to be an ally to Creatives so that together you can sell big, culturally infectious ideas to Clients. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.

Author : Anita Cassidy
Publisher : CRC Press
ISBN 13 : 9781420048605
Total Pages : 302 pages
Book Rating : 4.00/5 ( download)

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Download or read book A Practical Guide to Information Systems Strategic Planning written by Anita Cassidy and published by CRC Press. This book was released on 1998-05-29 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's technological advances are directly affecting the success of business tomorrow. With recent-- and continual--improvements in technology, many organizations are finding their information systems obsolete, and are having to take a close look at their current Information Systems and answer some tough questions, including: How well are our current Information Systems applications meeting the business needs today? How well can they meet the needs of our business tomorrow? Are we obtaining true value from the investments made in Information Systems? Are we integrating the Information Systems projects that provide the most value to business? What Information Systems mission, objectives, and strategies are necessary to successfully meet the business challenges of the future? A Practical Guide to Information Systems Strategic Planning helps take the "guess work" out of evaluating current and future Information Systems, and provides the necessary tools for maximizing the investment made in new technology. This invaluable guide shows readers how to take advantage of the latest technology available in Information Systems planning, and how to develop a solid Information Systems plan that is directly linked to their business' goals. In an easy-to-follow, hands-on format, this complete reference describes a process for facilitating communication between business management and the Information Systems functions. Both Information Systems Executives and general business executives will find the information they need to develop a successful, value-added Information Systems plan. Readers will find a step-by-step approach to the process of developing an Information Systems plan that helps them gain a competitive edge well into the future.

Author : Larry Kelley
Publisher : Routledge
ISBN 13 : 1317507436
Total Pages : 263 pages
Book Rating : 4.37/5 ( download)

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Download or read book Advertising Account Planning written by Larry Kelley and published by Routledge. This book was released on 2015-02-11 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

Author : Rosemary S. Caffarella
Publisher : John Wiley & Sons
ISBN 13 : 0470770376
Total Pages : 464 pages
Book Rating : 4.75/5 ( download)

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Download or read book Planning Programs for Adult Learners written by Rosemary S. Caffarella and published by John Wiley & Sons. This book was released on 2013-02-26 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Planning Programs for Adult Learners, Third Edition covers the development of adult education programs in clear, specific detail. This popular step-by-step guide contains information on every area of program planning for adult learners, from understanding the purpose of educational programs to obtaining suitable facilities to incorporating technology appropriately. For educators and practitioners for whom planning programs is a full-time responsibility or only a part of their jobs, as well as volunteers in a variety of organizations, will find this book to be an essential tool. Grounded in a variety of program planning models, the new edition includes: new refinements to the 11-component interactive model updated exercises and examples from new settings new material on the practical application of technology discussion of instructional and program evaluation a focus on critical managerial tasks a new chapter on exploring the foundational knowledge of program planning a new section on the ethical issues related to program planning

Author : Lee Ann Jung
Publisher : Solution Tree Press
ISBN 13 : 193676444X
Total Pages : 151 pages
Book Rating : 4.40/5 ( download)

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Download or read book A Practical Guide to Planning Interventions and Monitoring Progress written by Lee Ann Jung and published by Solution Tree Press. This book was released on 2014-12-08 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn innovative strategies to design and measure effective classroom interventions. The author offers teachers, individualized education program coordinators, and administrators research-based strategies and tools to create and document highly individualized plans that support response to intervention efforts and IEPs. Each chapter includes examples and case studies of students representing various grade levels and needs.

Author : B. Keith Simerson
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313384819
Total Pages : 294 pages
Book Rating : 4.13/5 ( download)

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Download or read book Strategic Planning written by B. Keith Simerson and published by Bloomsbury Publishing USA. This book was released on 2011-04-07 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, an expert in business strategy shows how to create and evaluate a strategic plan and execute that plan successfully. When it comes to strategic planning, B. Keith Simerson knows from experience what works and what doesn't. Strategic Planning: A Practical Guide to Strategy Formulation and Execution weaves that knowledge into a roadmap for anyone charged with creating a strategic plan, evaluating a strategic planning process, or executing resulting strategies in an effective and efficient way. Not a one-size-fits-all solution, the book offers a menu of information and options based on a broad view of strategic planning and offers correspondingly broad applicability. The guide focuses on two major aspects of the planning process: the multitude of factors contributing to an effective strategic planning framework and the multitude of drivers and enablers of successful execution. Armed with concrete information, readers will learn to create and execute a business strategy, a personal strategic action plan, or strategies for any kind of for-profit or nonprofit organization. Specific methodologies, tools, and techniques will guide readers to successful strategy formation—and execution.

Author : Stephen Orton
Publisher : Jones & Bartlett Learning
ISBN 13 : 0763746215
Total Pages : 198 pages
Book Rating : 4.16/5 ( download)

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Download or read book Public Health Business Planning written by Stephen Orton and published by Jones & Bartlett Learning. This book was released on 2009-10-06 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s turbulent and financially stressful times, public health managers need business planning skills. They need to become “civic entrepreneurs,” who can creatively finance and manage needed programs using business school savvy. Public Health Business Planning: A Practical Guide is based on the curriculum of the highly successful Management Academy for Public Health, offered by the Kenan-Flagler Business School and the School of Public Health at the University of North Carolina at Chapel Hill. A Lewin Group evaluation showed that teams of Management Academy graduates have generated millions of dollars in revenue for local agencies through implementing business plans. This book teaches what it means to use entrepreneurial strategies for social good, and key business planning skills such as: Assessment and strategic planning Program planning, implementation, and evaluation Financial planning and budgeting Market research and social marketing Strategies for getting funded including business writing and speaking Project management and business plan execution strategies

Author : Marc A. Zimmerman
Publisher : SAGE
ISBN 13 : 1412967759
Total Pages : 185 pages
Book Rating : 4.54/5 ( download)

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Download or read book A Practical Guide to Program Evaluation Planning written by Marc A. Zimmerman and published by SAGE. This book was released on 2009 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book guides evaluators in planning a comprehensive, yet practical, program evaluation—from start to design—within any context, in an accessible manner.

Author : Stanley Charles Abraham
Publisher : Emerald Group Publishing
ISBN 13 : 1780525214
Total Pages : 253 pages
Book Rating : 4.11/5 ( download)

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Download or read book Strategic Planning written by Stanley Charles Abraham and published by Emerald Group Publishing. This book was released on 2012-01-11 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is exceptional treatise on strategic planning for single-business companies that is at once academically rigorous and uncommonly practical.

Author : Meg Keene
Publisher : Da Capo Lifelong Books
ISBN 13 : 0738218421
Total Pages : 258 pages
Book Rating : 4.27/5 ( download)

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Download or read book A Practical Wedding Planner written by Meg Keene and published by Da Capo Lifelong Books. This book was released on 2016-01-05 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The wedding planner companion to A Practical Wedding, with all the tools, tips, and strategies to get the celebration you want, on a budget you can actually afford, from conception to reality